Salem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Salem in 2025? Explore comprehensive Airbnb analytics for Salem, Massachusetts, United States to uncover income potential. This 2025 STR market report for Salem, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 265 active listings.
Whether you're considering an Airbnb investment in Salem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salem (2025)
Understanding the monthly revenue variations for Airbnb listings in Salem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salem is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,938+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,211 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,635 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,674, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salem
Salem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salem:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salem
Average Daily Rate (ADR) Airbnb Trends in Salem (2025)
Effective short term rental pricing strategy in Salem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salem typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $498+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
- Typical properties (Median) charge around $266 per night.
- Entry-level properties (Bottom 25%) earn around $188 per night.
Average Daily Rate (ADR) Trend by Month in Salem
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Airbnb Seasonality Analysis & Trends in Salem (2025)
Peak Season (October, September, August)
- Revenue averages $8,133 per month
- Occupancy rates average 68.5%
- Daily rates average $354
Shoulder Season
- Revenue averages $5,388 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $311
Low Season (January, February, March)
- Revenue drops to average $2,369 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $264
Seasonality Insights for Salem
- The Airbnb seasonality in Salem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salem's highest earning potential, with monthly revenues capable of climbing to $10,702, occupancy reaching a high of 74.5%, and ADRs peaking at $404.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,068, occupancy could drop to 32.9%, and ADRs may adjust down to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salem (2025)
Exploring the top neighborhoods for short-term rentals in Salem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | A charming area filled with well-preserved 17th- and 18th-century homes, rich in American history. Attracts visitors interested in Salem's storied past, including the famous witch trials. | The Salem Witch Museum, The House of the Seven Gables, Peabody Essex Museum, Salem Maritime National Historic Site, The Witch House |
| Salem Waterfront | Offers beautiful views of the harbor and access to outdoor activities. This area is popular for its picturesque scenery and proximity to dining and shopping options. | Salem Willows Park, Blaney Beach, The Pickering Wharf, Essex Street Pedestrian Mall, Ferry to Marblehead |
| Downtown Salem | The hub of activity with a mix of historical sites, shops, restaurants, and bars. Convenient for tourists looking to explore Salem on foot. | Count Orlok's Nightmare Gallery, Haunted Happenings, Lappin Park, Old Town Hall, Gallow's Hill Museum/Theatre |
| Lynn Beach | Located nearby in Lynn, this beach area attracts those looking for a coastal experience while being close to Salem's attractions. Great for families and beach lovers. | Lynn Shore Reservation, Lynn Beach, The Lynn Museum, Red Rock Park, Lynn Heritage State Park |
| Forest River Park | A quieter residential area with park access, ideal for families or those looking for a more relaxed stay. Great for outdoor activities and nature lovers. | Forest River Park, Salem Common, Salem Willows, Nearby hiking trails, Picnic areas |
| Salem State University Area | A vibrant area with students, which offers affordable lodging and attracts visitors during the academic year for events and campus activities. | Salem State University, Brennan Elasich Theatre, North Campus, Nearby eateries, Sports events |
| North Salem | A less touristy area that provides a more residential feel while still close to Salem's attractions. Suitable for longer stays or quieter visits. | Winter Island Park, Fort Pickering Lighthouse, Fish Flops, North Salem shops, Salem Dog Park |
| Saugus Iron Works National Historic Site | A short drive from Salem, this area appeals to history buffs and nature enthusiasts alike, with preserved industrial ruins and green spaces. | Saugus Iron Works, National Historic Site, Riverside Park, Saugus River Trail, Nearby dining options |
Understanding Airbnb License Requirements & STR Laws in Salem (2025)
While Salem, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salem to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Henry Derby House
Entire Place • 6 bedrooms
*Historic1710 Home Sleeps 7|DownTownSalem+Parking
Entire Place • 2 bedrooms
The Creaky Cauldron-Wizards and Witches Welcome!
Entire Place • 3 bedrooms
John Edwards House
Entire Place • 4 bedrooms
Salem Charm Meets Modern Luxury Next to Downtown
Entire Place • 4 bedrooms
Family-Friendly - Tiki Bar Backyard in Dtwn Salem!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 4 | $418,896 | 1292 | 4.86/5.0 |
| Patrick | 6 | $415,336 | 108 | 4.09/5.0 |
| Phil | 2 | $284,083 | 605 | 4.88/5.0 |
| Liann | 3 | $267,595 | 127 | 4.74/5.0 |
| Matthew | 4 | $242,042 | 603 | 4.92/5.0 |
| Shila | 2 | $233,775 | 291 | 4.97/5.0 |
| Janice | 2 | $203,943 | 114 | 4.97/5.0 |
| Aidan | 3 | $201,052 | 515 | 4.99/5.0 |
| Kristi | 2 | $198,381 | 508 | 4.96/5.0 |
| Tristan | 2 | $194,602 | 213 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salem.
Dive Deeper: Advanced Salem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salem
- The Salem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 265 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salem, Apartment/Condo properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 27.2% portion, catering likely to families or larger groups.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Salem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salem
- The dominant room capacity in Salem is 2 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.9% of the active Airbnb listings in Salem, indicating a high concentration in these sizes.
Salem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salem
- The most common guest capacity trend in Salem vacation rentals is listings accommodating 4 guests (26%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Salem STR market, accounting for 43.0% of listings.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salem.
- On average, properties in Salem are equipped to host 3.9 guests.
Salem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salem
- The most common availability pattern in Salem falls within the 181-270 days range, representing 36.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Salem (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
92 listings
36.1% of total
2 Nights
100 listings
39.2% of total
3 Nights
22 listings
8.6% of total
4-6 Nights
5 listings
2% of total
7-29 Nights
10 listings
3.9% of total
30+ Nights
26 listings
10.2% of total
Key Insights
- The most prevalent minimum stay requirement in Salem is 2 Nights, adopted by 39.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.3%) of the Salem Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.2%) caters to monthly stays (30+ nights) in Salem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.2% of Salem hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salem.
Salem Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
2.4% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
18 listings
7.2% of total
Moderate
36 listings
14.5% of total
Firm
91 listings
36.5% of total
Strict
97 listings
39% of total
Cancellation Policy Insights for Salem
- The prevailing Airbnb cancellation policy trend in Salem is Strict, used by 39% of listings.
- A majority (75.5%) of hosts in Salem utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39% market standard in Salem.
- With 39% using Strict terms, this is a viable option in Salem, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Salem.
Salem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salem
- The overall average booking lead time for vacation rentals in Salem is 63 days.
- Guests book furthest in advance for stays during October (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (90 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Salem.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Salem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salem (2025)
Amenity Prevalence
Amenity Insights for Salem
- Essential amenities in Salem that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salem: Smoke alarm, Wifi, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salem to stay competitive.
Salem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salem
- The typical guest profile for Airbnb in Salem consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United States (92%) and Canada (3.2%).
- Top languages spoken are English (76.5%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |