Taunton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Taunton in 2025? Explore comprehensive Airbnb analytics for Taunton, Massachusetts, United States to uncover income potential. This 2025 STR market report for Taunton, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Taunton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taunton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taunton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taunton (2025)
Understanding the monthly revenue variations for Airbnb listings in Taunton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taunton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taunton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,240+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,689 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,908 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,077, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taunton
Taunton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taunton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taunton:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taunton
Average Daily Rate (ADR) Airbnb Trends in Taunton (2025)
Effective short term rental pricing strategy in Taunton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taunton typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Taunton
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Airbnb Seasonality Analysis & Trends in Taunton (2025)
Peak Season (May, October, June)
- Revenue averages $5,870 per month
- Occupancy rates average 53.3%
- Daily rates average $193
Shoulder Season
- Revenue averages $3,988 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $173
Low Season (January, February, March)
- Revenue drops to average $1,028 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $131
Seasonality Insights for Taunton
- The Airbnb seasonality in Taunton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taunton's highest earning potential, with monthly revenues capable of climbing to $6,065, occupancy reaching a high of 73.2%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $872, occupancy could drop to 26.9%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taunton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taunton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taunton (2025)
Exploring the top neighborhoods for short-term rentals in Taunton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Taunton | The heart of Taunton, offering a mix of historical sites and modern amenities. Ideal for guests looking to explore local culture and dining options. | Taunton City Hall, Taunton Green, Freetown-Fall River State Forest, Myers Park, Taunton Public Library |
| Taunton State Hospital Area | A quieter area, with proximity to green spaces and parks. A good choice for families and those looking for a peaceful stay. | Taunton State Hospital grounds, Myrtle Street Park, Warren Park, Lakeside Family Park |
| Lakeville | Nearby Lakeville offers beautiful waterfront views and outdoor activities. Attracts those seeking nature and relaxation. | Lakeville Lake, Long Pond, Town Forest, Lakeville Athletic Fields, Dodgeville Nature Trail |
| Dighton | Quaint small town vibe with rural charm. Attractive for guests wanting to escape the hustle and bustle of city life. | Dighton Rock State Park, Berkley-Dighton Bridge, Swansea Town Beach, The Old Jail House |
| Raynham | Close to major highways and shopping areas, Raynham is convenient for travelers and business professionals alike. | Raynham Flea Market, Old Raynham Center, Campanelli Stadium, The Raynham House Museum |
| Berkley | A charming, small community close to Taunton with rural landscapes. Great for a tranquil Airbnb experience. | Berkley Park, Berkley Town Beach, Berkley Common, Historic District |
| Bridgewater | A nearby town that offers a blend of history, culture, and amenities. Suitable for guests looking for a balanced stay. | Bridgewater State University, Hobbreland Park, Historic Bridgewater Village, Happy Wheels Skate Park |
| Middleborough | Offers scenic views and historical attractions. Attractive for tourists who want a unique stay experience. | Middleborough Historic District, The Olde Towne Meeting House, Lakeside Park, Poquoy Brook |
Understanding Airbnb License Requirements & STR Laws in Taunton (2025)
While Taunton, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taunton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Taunton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tauntonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfy+Spacious Airbnb*KingBed* Free Parking*
Entire Place • 2 bedrooms
Splendid, whole apartment
Entire Place • 2 bedrooms
Lovely 2 Bedroom Apartment with Free Parking
Entire Place • 2 bedrooms
Cozy Apartment in Taunton
Entire Place • 1 bedroom
Studio Apartment in Private Area
Entire Place • 1 bedroom
Cozy one bedroom apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taunton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taunton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie And David | 3 | $71,332 | 397 | 4.95/5.0 |
| Esther | 3 | $56,579 | 121 | 4.82/5.0 |
| Peter | 1 | $23,896 | 99 | 4.72/5.0 |
| Mary | 1 | $23,363 | 21 | 4.86/5.0 |
| Maria | 1 | $20,456 | 33 | 4.85/5.0 |
| Angelino | 1 | $20,100 | 34 | 4.71/5.0 |
| Amber | 1 | $17,889 | 37 | 5.00/5.0 |
| Host #98062564 | 1 | $15,573 | 0 | 0.00/5.0 |
| Host #380939945 | 2 | $12,292 | 6 | 4.67/5.0 |
| Karen | 1 | $12,277 | 44 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taunton.
Dive Deeper: Advanced Taunton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taunton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaunton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taunton
- The Taunton Airbnb market composition is heavily skewed towards Private Room listings, which make up 50% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taunton, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Taunton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taunton
- The dominant room capacity in Taunton is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Taunton, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Taunton.
Taunton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taunton
- The most common guest capacity trend in Taunton vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Taunton STR market, accounting for 38.9% of listings.
- On average, properties in Taunton are equipped to host 2.4 guests.
Taunton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taunton
- The most common availability pattern in Taunton falls within the 91-180 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Taunton (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taunton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
7 listings
41.2% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Taunton is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Taunton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Taunton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Taunton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taunton.
Taunton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
14.3% of total
Moderate
10 listings
71.4% of total
Firm
1 listings
7.1% of total
Strict
1 listings
7.1% of total
Cancellation Policy Insights for Taunton
- The prevailing Airbnb cancellation policy trend in Taunton is Moderate, used by 71.4% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Taunton may expect booking flexibility.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 71.4% market standard in Taunton.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Taunton.
Taunton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taunton
- The overall average booking lead time for vacation rentals in Taunton is 19 days.
- Guests book furthest in advance for stays during May (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Taunton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Taunton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taunton (2025)
Amenity Prevalence
Amenity Insights for Taunton
- Essential amenities in Taunton that guests expect include: Free parking on premises, Heating, First aid kit, Carbon monoxide alarm, Wifi, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taunton: Free parking on premises, Heating, First aid kit, Carbon monoxide alarm, Wifi, Smoke alarm, Hot water.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taunton to stay competitive.
Taunton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taunton
- The typical guest profile for Airbnb in Taunton consists of primarily domestic travelers (89%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.1% of guests.
- Key international markets include United States (89.1%) and Canada (4.2%).
- Top languages spoken are English (65.9%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Providence.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taunton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 550 | $8,005 | $962.91 | 42% |
| Milford | 11 | $7,082 | $511.18 | 60% |
| Town of East Hampton | 1,454 | $7,039 | $961.74 | 37% |
| Town of Southampton | 1,396 | $6,994 | $960.84 | 35% |
| Nahant | 15 | $5,923 | $568.31 | 50% |
| Edgartown | 249 | $5,647 | $729.40 | 41% |
| Middletown | 391 | $5,611 | $553.25 | 45% |
| Scituate | 93 | $5,453 | $516.93 | 48% |
| Manchester-by-the-Sea | 15 | $5,294 | $555.03 | 47% |
| Westminster | 11 | $5,255 | $388.48 | 57% |