Edina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Edina in 2025? Explore comprehensive Airbnb analytics for Edina, Minnesota, United States to uncover income potential. This 2025 STR market report for Edina, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Edina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Edina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Edina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Edina (2025)
Understanding the monthly revenue variations for Airbnb listings in Edina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Edina is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Edina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,363+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,372 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,269 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $473, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Edina
Edina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Edina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Edina:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Edina
Average Daily Rate (ADR) Airbnb Trends in Edina (2025)
Effective short term rental pricing strategy in Edina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Edina typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Edina
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Airbnb Seasonality Analysis & Trends in Edina (2025)
Peak Season (July, March, June)
- Revenue averages $3,226 per month
- Occupancy rates average 42.4%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,216 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $171
Low Season (January, September, November)
- Revenue drops to average $1,231 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $168
Seasonality Insights for Edina
- The Airbnb seasonality in Edina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Edina's highest earning potential, with monthly revenues capable of climbing to $3,574, occupancy reaching a high of 53.5%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,030, occupancy could drop to 26.7%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Edina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Edina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Edina (2025)
Exploring the top neighborhoods for short-term rentals in Edina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Edina | A picturesque area known for its beautiful parks and lake access, perfect for families and nature enthusiasts. Close to popular recreational spots and has a serene atmosphere. | Edina Aquatic Center, Lyndale Park, Lake Edina Park, Wooddale Park, Edina Historical Society |
| Normandale Park | A suburban area with a mix of residential comfort and outdoor activities, great for guests looking for peaceful stays near natural attractions. | Normandale Lake Park, Southwest Transit, Living Waters Church, Edina Country Club, Edina Art Center |
| 35th & France | A vibrant shopping and dining district, known for its local boutiques and restaurants. Ideal for guests who want to experience Edina's local culture and commerce. | France Avenue shops, Edina Grill, Pasta Bar, The Good Day Café, Edina Theater |
| Southdale Center | A renowned shopping mall area with plenty of dining and entertainment options. Attracts both tourists and locals looking for convenience and amenities. | Southdale Center Mall, AMC Southdale 16, Lakeshore Players Theatre, Calhoun Square, Hyland Hills Ski Area |
| Edina High School Area | Located near one of the top-ranked schools in Minnesota, this area is appealing for families visiting or relocating, offering a suburban environment. | Edina High School, Edina Sports Center, Braemar Park, Edina Senior Center, Edina Community Center |
| France Avenue | This area features upscale shopping and dining, appealing to tourists and business travelers looking for a high-end experience in dining and retail. | Galleria Edina, Galleria Food Hall, Crave Restaurant, Potpourri, Crate & Barrel |
| Edina's Historic Village | Rich in history, this neighborhood offers charm and a glimpse into Edina's past, attracting guests who appreciate heritage and culture. | Edina Historic Museum, Fred Richards Golf Course, 37th Street, Edina Community Library, Edina Park System |
| Valley View Park | A family-friendly area with plenty of parks and recreational activities, it provides a welcoming atmosphere for families visiting Edina. | Valley View Park, Braemar Golf Course, Edina Art Center, Sheldon Memorial Park, Edina Winter Wonderland |
Understanding Airbnb License Requirements & STR Laws in Edina (2025)
While Edina, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Edina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Edina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Edinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious 2-Br near 50th & France | S Minneapolis
Entire Place • 2 bedrooms
New Edina Hidden Gem Close to the Galleria Mall!
Entire Place • 3 bedrooms
Charming, dog-friendly 3BD 2.5BA in Edina
Entire Place • 3 bedrooms
Executive Home in Edina
Entire Place • 5 bedrooms
Lux building! Pool, rooftop!
Entire Place • 2 bedrooms
50th+France apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Edina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Edina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brittney | 1 | $47,732 | 31 | 5.00/5.0 |
| Marlene | 1 | $43,186 | 29 | 4.97/5.0 |
| Katherine | 1 | $40,494 | 6 | 5.00/5.0 |
| James | 1 | $33,687 | 8 | 4.88/5.0 |
| Lisa | 1 | $20,735 | 15 | 5.00/5.0 |
| John | 1 | $16,623 | 35 | 5.00/5.0 |
| Peggy | 1 | $14,403 | 2 | Not Rated |
| Ganga | 1 | $9,731 | 6 | 5.00/5.0 |
| Randee | 1 | $9,415 | 8 | 5.00/5.0 |
| Isaac | 1 | $6,538 | 16 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Edina.
Dive Deeper: Advanced Edina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Edina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEdina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Edina
- The Edina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Edina, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
Edina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Edina
- The dominant room capacity in Edina is 1 bedroom listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 38.9% of the active Airbnb listings in Edina, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Edina.
Edina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Edina
- The most common guest capacity trend in Edina vacation rentals is listings accommodating 4 guests (16.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Edina STR market, accounting for 33.4% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Edina.
- On average, properties in Edina are equipped to host 3.4 guests.
Edina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Edina
- The most common availability pattern in Edina falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Edina (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Edina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
22.2% of total
2 Nights
3 listings
16.7% of total
3 Nights
1 listings
5.6% of total
7-29 Nights
5 listings
27.8% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Edina is 7-29 Nights, adopted by 27.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Edina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 27.8% of Edina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Edina.
Edina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
17.6% of total
Moderate
5 listings
29.4% of total
Firm
4 listings
23.5% of total
Strict
5 listings
29.4% of total
Cancellation Policy Insights for Edina
- The prevailing Airbnb cancellation policy trend in Edina is Moderate, used by 29.4% of listings.
- A majority (52.9%) of hosts in Edina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.4% market standard in Edina.
- Regularly review your cancellation policy against competitors and market demand shifts in Edina.
Edina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Edina
- The overall average booking lead time for vacation rentals in Edina is 31 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Edina.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Edina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Edina (2025)
Amenity Prevalence
Amenity Insights for Edina
- Essential amenities in Edina that guests expect include: Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Smoke alarm, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Edina: Free parking on premises, TV.
- Consider adding popular differentiators like Air conditioning or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Edina to stay competitive.
Edina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Edina
- The typical guest profile for Airbnb in Edina consists of primarily domestic travelers (92%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United States (91.9%) and Canada (4.7%).
- Top languages spoken are English (77.3%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Edina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 17 | $5,569 | $390.83 | 43% |
| Town of Saint Joseph | 11 | $4,658 | $312.31 | 38% |
| Wayzata | 17 | $4,553 | $393.27 | 51% |
| Shoreview | 11 | $4,509 | $416.93 | 54% |
| Stillwater | 51 | $4,314 | $382.03 | 43% |
| Hudson | 18 | $4,255 | $438.04 | 52% |
| Scandia | 13 | $4,168 | $433.24 | 41% |
| Forest Lake | 27 | $4,159 | $361.50 | 43% |
| Andover | 15 | $4,055 | $280.61 | 51% |
| Excelsior | 25 | $3,937 | $348.98 | 49% |