Hackensack Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Hackensack in 2025? Explore comprehensive Airbnb analytics for Hackensack, Minnesota, United States to uncover income potential. This 2025 STR market report for Hackensack, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Hackensack, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hackensack Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hackensack Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hackensack (2025)
Understanding the monthly revenue variations for Airbnb listings in Hackensack is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hackensack is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hackensack across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,351+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,866 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,483 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,292, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hackensack
Hackensack Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hackensack STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hackensack:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hackensack
Average Daily Rate (ADR) Airbnb Trends in Hackensack (2025)
Effective short term rental pricing strategy in Hackensack involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hackensack typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $482+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $353 or more.
- Typical properties (Median) charge around $283 per night.
- Entry-level properties (Bottom 25%) earn around $202 per night.
Average Daily Rate (ADR) Trend by Month in Hackensack
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Airbnb Seasonality Analysis & Trends in Hackensack (2025)
Peak Season (July, August, June)
- Revenue averages $5,247 per month
- Occupancy rates average 48.4%
- Daily rates average $375
Shoulder Season
- Revenue averages $2,944 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $343
Low Season (January, February, December)
- Revenue drops to average $1,834 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $298
Seasonality Insights for Hackensack
- The Airbnb seasonality in Hackensack shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hackensack's highest earning potential, with monthly revenues capable of climbing to $5,577, occupancy reaching a high of 52.5%, and ADRs peaking at $410.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,575, occupancy could drop to 20.4%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hackensack.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hackensack seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hackensack (2025)
Exploring the top neighborhoods for short-term rentals in Hackensack? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bear Island | A serene getaway in the heart of nature, Bear Island attracts those who love outdoor adventures like fishing, kayaking, and hiking, perfect for a nature-focused Airbnb. | Bear Island State Forest, Mississippi River, hiking trails, fishing spots, wildlife watching |
| Hackensack Lakes | This area is popular for its beautiful lakes and recreational activities. Ideal for families and nature enthusiasts seeking a peaceful retreat. | Hackensack Lake, swimming and fishing spots, picnic areas, nature trails |
| Mille Lacs Lake | One of the largest lakes in Minnesota, attracting tourists for boating, fishing, and relaxing by the water. A great location for a lakeside Airbnb experience. | Mille Lacs Lake, fishing charter services, boat rentals, lakeside dining, public beaches |
| Crow Wing State Park | A natural paradise for hiking, biking, and water activities. Attracts outdoor lovers and families looking for adventure in a beautiful setting. | Crow Wing State Park, hiking trails, Baine's Park, paddle boating, nature photography |
| Aitkin | A small town vibe with proximity to lakes, Aitkin is perfect for visitors looking for simplicity, nature, and charming local shops, making it a cozy Airbnb option. | Aitkin County Historical Society, local farms, Aitkin River, community events, local dining |
| Brainerd | A popular tourist destination, Brainerd offers a mix of lake activities, local festivals, and recreational options for families, making it an attractive Airbnb spot. | Brainerd International Raceway, Paul Bunyan Land, Lake Nisswa, Breezy Point Resort |
| Cuyuna State Recreation Area | Famous for mountain biking and unique landscapes, this area attracts adventure seekers and outdoor enthusiasts, making it a hot spot for active travelers. | Cuyuna Lakes Mountain Bike Trails, Cuyuna State Park, fishing, hiking, camping |
| Little Falls | Rich in history and culture, Little Falls offers a quaint downtown and access to historical sites, appealing to visitors who are interested in Minnesota's heritage. | Charles A. Lindbergh Historic Site, Pine Grove Park, local museums, river views, State Park nearby |
Understanding Airbnb License Requirements & STR Laws in Hackensack (2025)
While Hackensack, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hackensack to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hackensack (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hackensackbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sanctuary at Blackwater Lake
Entire Place • 6 bedrooms
Modern A Frame Cabin on Barrow Lake
Entire Place • 1 bedroom
Lakefront Hackensack Cabin w/ Patio & Grill!
Entire Place • 4 bedrooms
Legacy House on Webb Lake
Entire Place • 5 bedrooms
The Lookout on Baby Lake
Entire Place • 4 bedrooms
Ten Mile Lake Lodge-Private Beach, Dock, Fire Pit
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hackensack (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hackensack based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matt | 2 | $99,840 | 150 | 4.96/5.0 |
| Jay | 1 | $71,990 | 14 | 5.00/5.0 |
| Evolve | 1 | $48,746 | 13 | 5.00/5.0 |
| Angela | 1 | $47,559 | 18 | 5.00/5.0 |
| Travis | 7 | $46,337 | 13 | 3.67/5.0 |
| Ivy | 1 | $44,930 | 27 | 5.00/5.0 |
| Karmel | 1 | $43,379 | 6 | 4.67/5.0 |
| Sheri | 1 | $42,201 | 33 | 5.00/5.0 |
| Lizabeth | 1 | $37,793 | 25 | 5.00/5.0 |
| Keri | 1 | $36,181 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hackensack.
Dive Deeper: Advanced Hackensack STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hackensack. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHackensack Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hackensack
- The Hackensack Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hackensack, Outdoor/Unique properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 27% portion, catering likely to families or larger groups.
Hackensack Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hackensack
- The dominant room capacity in Hackensack is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Hackensack, indicating a high concentration in these sizes.
- A significant 59.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hackensack.
Hackensack Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hackensack
- The most common guest capacity trend in Hackensack vacation rentals is listings accommodating 8+ guests (37.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hackensack STR market, accounting for 70.2% of listings.
- 72.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hackensack.
- On average, properties in Hackensack are equipped to host 6.1 guests.
Hackensack Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hackensack
- The most common availability pattern in Hackensack falls within the 271-366 days range, representing 75.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hackensack (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hackensack Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
17.1% of total
2 Nights
8 listings
22.9% of total
3 Nights
5 listings
14.3% of total
4-6 Nights
5 listings
14.3% of total
30+ Nights
11 listings
31.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hackensack is 30+ Nights, adopted by 31.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.4%) caters to monthly stays (30+ nights) in Hackensack, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.4% of Hackensack hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hackensack.
Hackensack Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
21.2% of total
Flexible
1 listings
3% of total
Moderate
3 listings
9.1% of total
Firm
12 listings
36.4% of total
Strict
10 listings
30.3% of total
Cancellation Policy Insights for Hackensack
- The prevailing Airbnb cancellation policy trend in Hackensack is Firm, used by 36.4% of listings.
- A majority (66.7%) of hosts in Hackensack utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in Hackensack.
- With 30.3% using Strict terms, this is a viable option in Hackensack, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hackensack.
Hackensack STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hackensack
- The overall average booking lead time for vacation rentals in Hackensack is 80 days.
- Guests book furthest in advance for stays during July (average 165 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Hackensack.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 165 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Hackensack averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hackensack (2025)
Amenity Prevalence
Amenity Insights for Hackensack
- Essential amenities in Hackensack that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire pit, Wifi, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hackensack: Heating, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Fire pit or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hackensack to stay competitive.
Hackensack Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hackensack
- The typical guest profile for Airbnb in Hackensack consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and DC (0.8%).
- Top languages spoken are English (79.6%) followed by Chinese (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hackensack Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Side Township | 13 | $4,410 | $398.27 | 40% |
| Hillman | 11 | $4,298 | $379.11 | 44% |
| Shoreview | 11 | $4,278 | $399.77 | 54% |
| Andover | 15 | $4,084 | $272.52 | 53% |
| Nisswa | 78 | $3,742 | $401.71 | 36% |
| Fridley | 29 | $3,693 | $253.73 | 55% |
| Aitkin | 17 | $3,581 | $340.62 | 41% |
| Crosslake | 90 | $3,563 | $442.28 | 40% |
| Pequot Lakes | 62 | $3,495 | $400.83 | 39% |
| Brainerd | 87 | $3,300 | $323.19 | 40% |