Lutsen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Lutsen in 2025? Explore comprehensive Airbnb analytics for Lutsen, Minnesota, United States to uncover income potential. This 2025 STR market report for Lutsen, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Lutsen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lutsen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lutsen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lutsen (2025)
Understanding the monthly revenue variations for Airbnb listings in Lutsen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lutsen is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lutsen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,811+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,455 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,763 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,820, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lutsen
Lutsen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lutsen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lutsen:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lutsen
Average Daily Rate (ADR) Airbnb Trends in Lutsen (2025)
Effective short term rental pricing strategy in Lutsen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lutsen typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $651+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $520 or more.
- Typical properties (Median) charge around $426 per night.
- Entry-level properties (Bottom 25%) earn around $281 per night.
Average Daily Rate (ADR) Trend by Month in Lutsen
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Airbnb Seasonality Analysis & Trends in Lutsen (2025)
Peak Season (July, August, September)
- Revenue averages $8,658 per month
- Occupancy rates average 55.7%
- Daily rates average $437
Shoulder Season
- Revenue averages $5,916 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $413
Low Season (April, May, December)
- Revenue drops to average $4,202 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $419
Seasonality Insights for Lutsen
- The Airbnb seasonality in Lutsen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lutsen's highest earning potential, with monthly revenues capable of climbing to $9,198, occupancy reaching a high of 61.1%, and ADRs peaking at $462.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,958, occupancy could drop to 29.3%, and ADRs may adjust down to $394.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lutsen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lutsen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lutsen (2025)
Exploring the top neighborhoods for short-term rentals in Lutsen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lutsen Mountains | A premier skiing destination in Minnesota, attracting winter sports enthusiasts and outdoor lovers year-round. The area's stunning natural beauty and access to outdoor activities make it an ideal location for Airbnb hosts. | Lutsen Mountains Ski Resort, Superior Hiking Trail, Devil's Kettle, Lutsen River, Cascade River State Park |
| Lake Superior Shoreline | This area offers breathtaking views of Lake Superior and numerous recreational activities. It's perfect for travelers looking to relax by the lake or explore its natural surroundings. | Gooseberry Falls State Park, Tettegouche State Park, Split Rock Lighthouse, Mosaic Lake, Scenic State Park |
| Caribou Highlands | A cozy getaway with beautiful hillside views and close access to hiking trails, making it popular among outdoor enthusiasts. It’s ideal for those seeking a retreat in nature. | Caribou Highlands Lodge, Lutsen Mountains, Hiking trails, Mountain biking paths, Nature observation |
| Grand Marais | A charming harbor town just a drive away, known for its art scene and local shops. It's a great base for exploring the North Shore and Lake Superior. | Grand Marais Art Colony, Gunflint Trail, Artist Point, Cascade River State Park, Local breweries and restaurants |
| Sawtooth National Forest | Offers an abundance of outdoor activities including hiking, camping, and fishing. This vast national forest attracts nature lovers who enjoy solitude and scenic views. | Hiking trails, Camping sites, Fishing spots, Wildlife watching, Interpretive centers |
| North Shore Scenic Drive | One of the most scenic drives in Minnesota that runs along Lake Superior, featuring numerous stops for breathtaking views, hiking, and local attractions. | Scenic overlooks, Waterfalls, State parks, Local wineries, Restaurants along the shore |
| Tofte | A small community with close access to outdoor activities and beautiful landscapes. It's less crowded than some touristy areas, providing a peaceful retreat for visitors. | Tofte Beach, Bearskin State Trail, Local shops and cafes, Access to Lutsen Mountains, Nearby state parks |
| Devil's Kettle | Famous for its unique waterfall phenomenon, attracting visitors interested in natural wonders and hiking. It’s a great stop for tourists along the North Shore. | Devil's Kettle Waterfall, Hiking trails, Cascade River State Park, Scenic views, Photography spots |
Understanding Airbnb License Requirements & STR Laws in Lutsen (2025)
While Lutsen, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lutsen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lutsen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lutsenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Honeymoon House on Superior Pebble Beach
Entire Place • 3 bedrooms
LeAnn Lodge in the Northwoods of Lutsen, MN
Entire Place • 4 bedrooms
Cheerful Designer Getaway in Lutsen
Entire Place • 4 bedrooms
Lou's Lodge- Modern Retreat in Lutsen
Entire Place • 3 bedrooms
Viewpoint in Lutsen
Entire Place • 4 bedrooms
Tallens Stuga Luxury Cabin of the Pines
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lutsen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lutsen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cascade Vacation Rentals | 7 | $337,694 | 106 | 4.71/5.0 |
| Ann | 1 | $164,162 | 241 | 4.99/5.0 |
| Shayla | 4 | $114,843 | 37 | 4.85/5.0 |
| Kim | 2 | $111,598 | 106 | 4.91/5.0 |
| Kelsey Nicole | 1 | $86,521 | 76 | 4.87/5.0 |
| Beth | 1 | $84,974 | 220 | 4.96/5.0 |
| Kathy | 1 | $71,961 | 385 | 4.97/5.0 |
| Peter | 1 | $67,972 | 20 | 4.90/5.0 |
| Linda | 1 | $42,446 | 66 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lutsen.
Dive Deeper: Advanced Lutsen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lutsen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLutsen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lutsen
- The Lutsen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lutsen, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
Lutsen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lutsen
- The dominant room capacity in Lutsen is 3 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 68.5% of the active Airbnb listings in Lutsen, indicating a high concentration in these sizes.
- A significant 68.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lutsen.
Lutsen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lutsen
- The most common guest capacity trend in Lutsen vacation rentals is listings accommodating 8+ guests (42.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lutsen STR market, accounting for 78.9% of listings.
- 78.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lutsen.
- On average, properties in Lutsen are equipped to host 6.4 guests.
Lutsen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lutsen
- The most common availability pattern in Lutsen falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lutsen (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lutsen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
5 listings
26.3% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
13 listings
68.4% of total
Key Insights
- The most prevalent minimum stay requirement in Lutsen is 30+ Nights, adopted by 68.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (68.4%) caters to monthly stays (30+ nights) in Lutsen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 68.4% of Lutsen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 68.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lutsen.
Lutsen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
36.8% of total
Limited
4 listings
21.1% of total
Flexible
1 listings
5.3% of total
Moderate
3 listings
15.8% of total
Firm
3 listings
15.8% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Lutsen
- The prevailing Airbnb cancellation policy trend in Lutsen is Super Strict 30 Days, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (21.1%) and stricter (21.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 36.8% market standard in Lutsen.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lutsen.
Lutsen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lutsen
- The overall average booking lead time for vacation rentals in Lutsen is 58 days.
- Guests book furthest in advance for stays during October (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (76 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Lutsen.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Lutsen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lutsen (2025)
Amenity Prevalence
Amenity Insights for Lutsen
- Essential amenities in Lutsen that guests expect include: Hot water, Fire extinguisher, Coffee maker, Kitchen, Dishes and silverware, Heating, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lutsen: Hot water, Fire extinguisher, Coffee maker, Kitchen, Dishes and silverware, Heating, Essentials, Smoke alarm.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lutsen to stay competitive.
Lutsen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lutsen
- The typical guest profile for Airbnb in Lutsen consists of primarily domestic travelers (99%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and Canada (0.8%).
- Top languages spoken are English (74.2%) followed by Spanish (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lutsen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake No. 2 | 24 | $5,686 | $375.64 | 51% |
| Town of Minong | 21 | $5,291 | $562.32 | 40% |
| Town of Clover | 13 | $5,257 | $296.84 | 56% |
| Schroeder Township | 10 | $5,212 | $384.75 | 43% |
| Schroeder | 10 | $5,108 | $496.38 | 44% |
| Morse Township | 11 | $4,822 | $340.54 | 51% |
| Tofte Township | 44 | $4,747 | $313.31 | 48% |
| Lutsen Township | 175 | $4,648 | $438.12 | 38% |
| Beaver Bay Township | 10 | $4,604 | $339.92 | 53% |
| Silver Creek | 10 | $4,568 | $315.97 | 46% |