Roseville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Roseville in 2025? Explore comprehensive Airbnb analytics for Roseville, Minnesota, United States to uncover income potential. This 2025 STR market report for Roseville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Roseville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roseville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roseville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roseville (2025)
Understanding the monthly revenue variations for Airbnb listings in Roseville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roseville is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roseville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,280+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,040 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,714 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $831, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roseville
Roseville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roseville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roseville:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roseville
Average Daily Rate (ADR) Airbnb Trends in Roseville (2025)
Effective short term rental pricing strategy in Roseville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roseville typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Roseville
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Airbnb Seasonality Analysis & Trends in Roseville (2025)
Peak Season (July, August, June)
- Revenue averages $4,464 per month
- Occupancy rates average 60.1%
- Daily rates average $212
Shoulder Season
- Revenue averages $2,352 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $194
Low Season (January, February, November)
- Revenue drops to average $1,343 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $172
Seasonality Insights for Roseville
- The Airbnb seasonality in Roseville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roseville's highest earning potential, with monthly revenues capable of climbing to $4,953, occupancy reaching a high of 62.1%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,255, occupancy could drop to 35.7%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roseville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roseville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roseville (2025)
Exploring the top neighborhoods for short-term rentals in Roseville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Roseville | The heart of Roseville with easy access to shopping and dining, as well as beautiful parks. Ideal for families visiting the Mall of America or exploring the nearby Twin Cities. | Roseville Skating Center, Harriet Alexander Nature Center, Rosedale Center, Central Park, Roseville Area Community Theater |
| Lexington | A quiet residential neighborhood offering a peaceful stay while still being close to major attractions in the area. Perfect for travelers seeking tranquility and easy access to urban amenities. | Lexington Park, Lake Owasso, Riverside Park, Central Roseville, Minnesota State Fairgrounds |
| Southeast Roseville | A vibrant community with a mix of residential and commercial properties. Great for those wanting to be close to nature and local parks, including easy access to the scenic trails. | Cedarholm Community Golf Course, Lake Josephine, Roseville Parks, Victoria Park, Tamarack Nature Center |
| North Roseville | Known for its suburban charm and family-friendly atmosphere. Access to outdoor recreation and community events makes it a desirable location for families and tourists alike. | Pioneer Park, Roseville Library, Como Park Zoo, Betty Dangers Country Club, Shady Oak Park |
| West Roseville | A peaceful area with excellent schools and family-oriented neighborhoods, perfect for extended family visits and those wanting a home-away-from-home experience during their stay. | Frontier Fields Park, Roseville Area High School, Rosedale Park, Sierra Park, Rosebrook Park |
| Harriet Alexander Nature Center | Ideal for nature lovers, this area provides a unique blend of outdoor activities, trails, and educational programs, attracting those looking for a nature escape. | Harriet Alexander Nature Center, Lake Josephine County Park, Nature trails, Outdoor education center, Wildlife viewing areas |
| Highland Park | A charming community with a mix of urban conveniences and suburban tranquility. Visitors enjoy the local shops, parks, and close proximity to the Twin Cities. | Highland Park, Highland Village, Summit Avenue, Como Park, Murray Park |
| Falcon Heights | Adjacent to Roseville, Falcon Heights boasts beautiful parks and a strong community spirit, attracting visitors interested in experiencing local culture and nature. | Como Park Zoo & Conservatory, Falcon Heights City Hall, Cedar Lake Farm Regional Park, The University of Minnesota, Falcon Heights Parade of Homes |
Understanding Airbnb License Requirements & STR Laws in Roseville (2025)
While Roseville, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roseville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Roseville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Retreat | Sauna | Hot Tub | Private Beach
Entire Place • 5 bedrooms
1/2 Acre in heart of the Twin Cities|Airport|Mall
Entire Place • 5 bedrooms
Cheerful Home-Lake Owasso/Roseville Mall/Spacious
Entire Place • 5 bedrooms
House of Blues on the Lake, Your Perfect Retreat
Entire Place • 4 bedrooms
Central, Cozy, Dog Friendly!
Entire Place • 3 bedrooms
Beautiful two bedroom unit in Roseville
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roseville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roseville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric & Vanessa | 1 | $113,882 | 8 | 5.00/5.0 |
| Infinity | 1 | $78,138 | 113 | 4.94/5.0 |
| Faith | 6 | $71,881 | 190 | 4.94/5.0 |
| Tim | 1 | $61,620 | 54 | 4.93/5.0 |
| Miki | 1 | $56,348 | 14 | 5.00/5.0 |
| Katie | 1 | $48,464 | 44 | 4.95/5.0 |
| Mohammed | 3 | $32,114 | 100 | 4.94/5.0 |
| Bev | 1 | $25,730 | 91 | 4.93/5.0 |
| Julie | 1 | $23,947 | 25 | 4.80/5.0 |
| Doug | 3 | $22,059 | 142 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roseville.
Dive Deeper: Advanced Roseville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roseville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoseville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roseville
- The Roseville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.8% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Roseville, House properties are the most common (80.6%), reflecting the local real estate landscape.
- Houses represent a significant 80.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Roseville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roseville
- The dominant room capacity in Roseville is 3 bedrooms listings, making up 16.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 32.2% of the active Airbnb listings in Roseville, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roseville.
Roseville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roseville
- The most common guest capacity trend in Roseville vacation rentals is listings accommodating 8+ guests (19.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Roseville STR market, accounting for 29.1% of listings.
- 32.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roseville.
- On average, properties in Roseville are equipped to host 3.1 guests.
Roseville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roseville
- The most common availability pattern in Roseville falls within the 271-366 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Roseville (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roseville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
16.7% of total
2 Nights
8 listings
26.7% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
7 listings
23.3% of total
7-29 Nights
3 listings
10% of total
30+ Nights
5 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Roseville is 2 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Roseville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.7% of Roseville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roseville.
Roseville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
6.7% of total
Moderate
15 listings
50% of total
Firm
8 listings
26.7% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for Roseville
- The prevailing Airbnb cancellation policy trend in Roseville is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Roseville.
- Regularly review your cancellation policy against competitors and market demand shifts in Roseville.
Roseville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roseville
- The overall average booking lead time for vacation rentals in Roseville is 44 days.
- Guests book furthest in advance for stays during August (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Roseville.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Roseville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roseville (2025)
Amenity Prevalence
Amenity Insights for Roseville
- Essential amenities in Roseville that guests expect include: Heating, Smoke alarm, Wifi, Carbon monoxide alarm, Hot water, Kitchen, Dryer, Washer, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roseville: Heating, Smoke alarm, Wifi, Carbon monoxide alarm, Hot water, Kitchen, Dryer, Washer, Free parking on premises, Essentials.
- Prioritize adding missing essentials: Hot water, Kitchen, Dryer, Washer, Free parking on premises, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roseville to stay competitive.
Roseville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roseville
- The typical guest profile for Airbnb in Roseville consists of primarily domestic travelers (91%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and Canada (2.7%).
- Top languages spoken are English (71.4%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roseville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| East Side Township | 12 | $5,025 | $398.89 | 43% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Nisswa | 66 | $4,259 | $378.59 | 39% |