Laurel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Laurel in 2025? Explore comprehensive Airbnb analytics for Laurel, Mississippi, United States to uncover income potential. This 2025 STR market report for Laurel, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 156 active listings.
Whether you're considering an Airbnb investment in Laurel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laurel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laurel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laurel (2025)
Understanding the monthly revenue variations for Airbnb listings in Laurel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laurel is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laurel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,211+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,084 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,077 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,217, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laurel
Laurel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laurel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laurel:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laurel
Average Daily Rate (ADR) Airbnb Trends in Laurel (2025)
Effective short term rental pricing strategy in Laurel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laurel typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Laurel
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Airbnb Seasonality Analysis & Trends in Laurel (2025)
Peak Season (March, May, October)
- Revenue averages $2,800 per month
- Occupancy rates average 50.5%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,298 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $175
Low Season (January, February, December)
- Revenue drops to average $1,732 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $170
Seasonality Insights for Laurel
- The Airbnb seasonality in Laurel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laurel's highest earning potential, with monthly revenues capable of climbing to $2,804, occupancy reaching a high of 51.6%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,382, occupancy could drop to 27.3%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laurel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laurel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laurel (2025)
Exploring the top neighborhoods for short-term rentals in Laurel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Laurel | Charming downtown area with a rich history and beautiful architecture. Known for its local shops, eateries, and arts scene, making it appealing for tourists and locals alike. | Lauren Rogers Museum of Art, Historic Laurel Depot, Laurel Little Theatre, Local shops and cafes, Laurel Civic Center |
| South Laurel | A suburban area that offers a mix of residential and commercial properties. Close to the city center while providing a quieter atmosphere, popular for families and longer stays. | Laurel Country Club, Pinehurst Park, Shopping centers, Restaurants, Community events |
| West Laurel | A growing area that offers a blend of residential neighborhoods and new developments. Attractive for those looking to invest in up-and-coming locations near major highways. | Laurel Walmart Supercenter, Local parks, Nearby schools and amenities, Easy access to US-84, Emerging dining options |
| Laurel’s Arts District | A vibrant area supporting local artists and musicians. Ideal for visitors interested in culture, art, and events, making it a great spot for short-term rentals. | Art galleries, Music venues, Local artists' shops, Art festivals, Cultural events |
| Laurel’s Historic District | Rich in history with beautifully preserved buildings and historical significance. Attracts history buffs and those looking for a unique experience. | Historical walking tours, Windsor House, Old Shipp Building, Laurel’s historical markers, Cultural heritage sites |
| Laurel Springs | A residential area with green spaces and family-friendly amenities. Ideal for guests looking for a relaxed atmosphere and accessibility to outdoor activities. | Laurel Springs Park, Community playgrounds, Nature trails, Neighborhood events, Nearby schools |
| East Laurel | A quieter residential neighborhood, perfect for long-term stays. Its proximity to local amenities makes it appealing for families and business travelers. | Local grocery stores, Family-friendly restaurants, Parks, Recreation centers, Close to schools |
| Laurel Golf Club Area | A recreational area centered around the golf club, attracting golf enthusiasts and those seeking leisure activities. Great for weekend getaways and events. | Laurel Golf Club, Community gatherings, Outdoor recreation, Nearby dining options, Social events |
Understanding Airbnb License Requirements & STR Laws in Laurel (2025)
While Laurel, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laurel to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Laurel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laurelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Harrington House: comfort, convenience, and charm
Entire Place • 5 bedrooms
The Buzzard's Roost Inn - The Laurel Room
Private Room • 1 bedroom
Honey B Ranch: Spacious Country Setting Laurel MS
Entire Place • 5 bedrooms
Laurel Top Property, Downtown Walkable, King Bed
Entire Place • 2 bedrooms
The Hinnant House
Entire Place • 7 bedrooms
Mallorie's Cottage! Rated Top 1% in the World!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laurel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laurel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephen | 9 | $331,153 | 815 | 4.91/5.0 |
| Stayca | 11 | $287,994 | 703 | 4.95/5.0 |
| Liz | 11 | $258,640 | 626 | 4.90/5.0 |
| Troy | 4 | $186,812 | 148 | 4.83/5.0 |
| Jennifer | 5 | $147,025 | 180 | 4.99/5.0 |
| William | 4 | $126,840 | 654 | 4.94/5.0 |
| John | 4 | $104,626 | 724 | 4.97/5.0 |
| Cindy | 9 | $97,971 | 933 | 4.89/5.0 |
| Mallorie | 2 | $97,091 | 1674 | 4.98/5.0 |
| Suzi | 3 | $94,634 | 235 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laurel.
Dive Deeper: Advanced Laurel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laurel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaurel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laurel
- The Laurel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 156 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laurel, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- The presence of 17.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 7.7%) offer potential for unique stay experiences.
Laurel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laurel
- The dominant room capacity in Laurel is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Laurel, indicating a high concentration in these sizes.
- A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laurel.
Laurel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laurel
- The most common guest capacity trend in Laurel vacation rentals is listings accommodating 4 guests (25.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Laurel STR market, accounting for 48.0% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laurel.
- On average, properties in Laurel are equipped to host 4.2 guests.
Laurel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laurel
- The most common availability pattern in Laurel falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Laurel (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laurel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
103 listings
66.5% of total
2 Nights
40 listings
25.8% of total
30+ Nights
12 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Laurel is 1 Night, adopted by 66.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.3%) of the Laurel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.5% of Laurel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laurel.
Laurel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
30.3% of total
Moderate
47 listings
30.3% of total
Firm
39 listings
25.2% of total
Strict
22 listings
14.2% of total
Cancellation Policy Insights for Laurel
- The prevailing Airbnb cancellation policy trend in Laurel is Flexible, used by 30.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.6%) and stricter (39.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.3% market standard in Laurel.
- Using a Strict policy might deter some guests, as only 14.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Laurel.
Laurel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laurel
- The overall average booking lead time for vacation rentals in Laurel is 35 days.
- Guests book furthest in advance for stays during October (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Laurel.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Laurel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laurel (2025)
Amenity Prevalence
Amenity Insights for Laurel
- Essential amenities in Laurel that guests expect include: Air conditioning, Heating, Wifi, TV, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laurel: Air conditioning, Heating, Wifi, TV, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, TV, Smoke alarm, Hot water.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laurel to stay competitive.
Laurel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laurel
- The typical guest profile for Airbnb in Laurel consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (1.4%).
- Top languages spoken are English (88.7%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and New Orleans.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laurel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dauphin Island | 595 | $2,821 | $349.06 | 35% |
| Killian | 15 | $2,665 | $363.40 | 32% |
| Abita Springs | 18 | $2,402 | $185.66 | 48% |
| Covington | 68 | $2,395 | $216.05 | 47% |
| Pass Christian | 171 | $2,363 | $263.59 | 36% |
| Ponchatoula | 49 | $2,356 | $232.36 | 40% |
| Ocean Springs | 249 | $2,353 | $205.04 | 43% |
| Bay Saint Louis | 318 | $2,282 | $261.19 | 34% |
| Kiln | 17 | $2,162 | $196.88 | 43% |
| Petal | 18 | $2,130 | $192.67 | 42% |