Ridgeland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States
Is Airbnb profitable in Ridgeland in 2025? Explore comprehensive Airbnb analytics for Ridgeland, Mississippi, United States to uncover income potential. This 2025 STR market report for Ridgeland, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Ridgeland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ridgeland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ridgeland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ridgeland (2025)
Understanding the monthly revenue variations for Airbnb listings in Ridgeland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ridgeland is typically September, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ridgeland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,161+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,933 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,103 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,393, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ridgeland
Ridgeland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ridgeland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ridgeland:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ridgeland
Average Daily Rate (ADR) Airbnb Trends in Ridgeland (2025)
Effective short term rental pricing strategy in Ridgeland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ridgeland typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Ridgeland
Get Live Ridgeland Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ridgeland (2025)
Peak Season (September, August, October)
- Revenue averages $3,767 per month
- Occupancy rates average 50.9%
- Daily rates average $173
Shoulder Season
- Revenue averages $2,253 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $152
Low Season (January, June, November)
- Revenue drops to average $1,349 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $153
Seasonality Insights for Ridgeland
- The Airbnb seasonality in Ridgeland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ridgeland's highest earning potential, with monthly revenues capable of climbing to $4,306, occupancy reaching a high of 57.6%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,255, occupancy could drop to 11.7%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ridgeland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ridgeland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ridgeland (2025)
Exploring the top neighborhoods for short-term rentals in Ridgeland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ridgeland Town Center | A central hub for shopping, dining, and entertainment, making it a popular choice for visitors looking for convenience and a local experience. | Ridgeland's Renaissance at Colony Park, Natchez Trace Parkway, Old Trace Park, Ridgeland Lakes, The Reserve Golf Club |
| Lake Ridgeland | Scenic lakefront area offering recreational activities and a peaceful environment, appealing to families and outdoor enthusiasts. | Ridgeland Lake Park, Fishing and boating on Lake Ridgeland, Biking trails, Picnic areas, Playgrounds |
| Old Town Ridgeland | Historic area with unique charm, featuring boutique shops and local eateries, attracting visitors interested in culture and history. | Historic sites, Local restaurants, Art galleries, Annual events and festivals, Local markets |
| Northpark Mall Area | Commercial and retail hotspot with proximity to major shopping and dining experiences, ideal for travelers seeking urban conveniences. | Northpark Mall, Restaurants and cafes, Nearby hotels, Family-friendly entertainment options, Cinemas |
| Natchez Trace Parkway | Picturesque scenic byway that attracts nature lovers and road trip enthusiasts, offering beautiful landscapes and outdoor activities. | Natchez Trace Parkway, Hiking trails, Scenic overlooks, Historic sites along the Parkway, Wildlife viewing |
| Morgan Place | A residential neighborhood that offers nearby shopping and easy access to major roads, suitable for families and longer-term stays. | Community parks, Local shops, Family-friendly amenities, Close to schools and services, Quiet residential areas |
| Gluckstadt | Expanding suburban area with family-friendly amenities and a growing community, appealing to those looking for a quieter stay close to Ridgeland. | Parks and recreation areas, Community activities, Shopping centers nearby, Residential feel, Family-oriented services |
| Renaissance at Colony Park | An upscale shopping and dining complex that attracts visitors looking for a premium experience with diverse options. | Luxury shopping, Fine dining restaurants, Cafes and bistros, Event spaces, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Ridgeland (2025)
While Ridgeland, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ridgeland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Ridgeland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ridgelandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Guest Room with King bed & sofa bed at AC Hotel
Entire Place • 1 bedroom
Guest Favorite - Cozy Fun near Huge Lake
Entire Place • 3 bedrooms
3 Bed - 2 Bath Home in the Beautiful Lakeover Area
Entire Place • 3 bedrooms
Guest Room with 2 Queen Beds at AC Hotel
Entire Place • 1 bedroom
Copper Cove - Perfect for Extended Stay
Entire Place • 3 bedrooms
#7 - Last Resort
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ridgeland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ridgeland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terry | 7 | $83,975 | 206 | 4.91/5.0 |
| Ac Hotel By Marriot | 2 | $59,062 | 80 | 4.89/5.0 |
| Kristen | 2 | $45,767 | 12 | 4.83/5.0 |
| William | 1 | $28,564 | 35 | 5.00/5.0 |
| B Wash | 1 | $27,134 | 22 | 4.55/5.0 |
| Cassandra | 1 | $14,271 | 11 | 4.64/5.0 |
| Host #88592416 | 1 | $13,936 | 0 | N/A/5.0 |
| Amy | 1 | $9,734 | 32 | 4.94/5.0 |
| Lynn & Roosevelt Properties, L | 1 | $5,961 | 5 | 5.00/5.0 |
| Ann | 2 | $1,970 | 209 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ridgeland.
Dive Deeper: Advanced Ridgeland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ridgeland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRidgeland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ridgeland
- The Ridgeland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ridgeland, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
Ridgeland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ridgeland
- The dominant room capacity in Ridgeland is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Ridgeland, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ridgeland.
Ridgeland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ridgeland
- The most common guest capacity trend in Ridgeland vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ridgeland STR market, accounting for 52.6% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ridgeland.
- On average, properties in Ridgeland are equipped to host 4.1 guests.
Ridgeland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ridgeland
- The most common availability pattern in Ridgeland falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ridgeland (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ridgeland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
4 listings
21.1% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ridgeland is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Ridgeland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Ridgeland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Ridgeland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ridgeland.
Ridgeland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10.5% of total
Moderate
5 listings
26.3% of total
Firm
2 listings
10.5% of total
Strict
10 listings
52.6% of total
Cancellation Policy Insights for Ridgeland
- The prevailing Airbnb cancellation policy trend in Ridgeland is Strict, used by 52.6% of listings.
- A majority (63.1%) of hosts in Ridgeland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.6% market standard in Ridgeland.
- With 52.6% using Strict terms, this is a viable option in Ridgeland, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ridgeland.
Ridgeland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ridgeland
- The overall average booking lead time for vacation rentals in Ridgeland is 21 days.
- Guests book furthest in advance for stays during May (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (30 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Ridgeland.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Ridgeland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ridgeland (2025)
Amenity Prevalence
Amenity Insights for Ridgeland
- Essential amenities in Ridgeland that guests expect include: Smoke alarm, Free parking on premises, Wifi, Air conditioning, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Refrigerator, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ridgeland: Smoke alarm, Free parking on premises, Wifi, Air conditioning, Essentials, Heating.
- Consider adding popular differentiators like Bed linens or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ridgeland to stay competitive.
Ridgeland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ridgeland
- The typical guest profile for Airbnb in Ridgeland consists of primarily domestic travelers (97%), often arriving from nearby Brookhaven, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and United Kingdom (1.4%).
- Top languages spoken are English (77.6%) followed by Spanish (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brookhaven and Germantown.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ridgeland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Petal | 14 | $2,593 | $213.89 | 46% |
| Cleveland | 15 | $2,343 | $199.10 | 43% |
| Greenwood | 13 | $2,210 | $259.59 | 32% |
| Pearl | 11 | $2,054 | $183.01 | 44% |
| Greenville | 15 | $2,033 | $241.42 | 34% |
| Laurel | 150 | $1,870 | $163.76 | 42% |
| Brandon | 71 | $1,731 | $166.12 | 44% |
| Hattiesburg | 172 | $1,521 | $173.42 | 40% |
| Natchez | 150 | $1,509 | $195.71 | 32% |
| Vicksburg | 105 | $1,440 | $169.41 | 32% |