Water Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mississippi, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Water Valley in 2025? Explore comprehensive Airbnb analytics for Water Valley, Mississippi, United States to uncover income potential. This 2025 STR market report for Water Valley, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Water Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Water Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Water Valley Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$254
The average rental revenue earned for an occupied room per day in Water Valley.
Occupancy Rate(?)
27.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$13,466
Typical annual income for an Airbnb listing in Water Valley. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.4%
Significant decrease (-23.4%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Water Valley.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Water Valley.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Water Valley (2025)

Understanding the monthly revenue variations for Airbnb listings in Water Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Water Valley is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Water Valley across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,572+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,734 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,586 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $727, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Water Valley

Water Valley Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Water Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Water Valley:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Water Valley

Average Daily Rate (ADR) Airbnb Trends in Water Valley (2025)

Effective short term rental pricing strategy in Water Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Water Valley typically peaks in May and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $536+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $359 or more.
  • Typical properties (Median) charge around $213 per night.
  • Entry-level properties (Bottom 25%) earn around $158 per night.

Average Daily Rate (ADR) Trend by Month in Water Valley

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Airbnb Seasonality Analysis & Trends in Water Valley (2025)

Peak Season (December, July, September)
  • Revenue averages $2,387 per month
  • Occupancy rates average 39.3%
  • Daily rates average $280
Shoulder Season
  • Revenue averages $2,095 per month
  • Occupancy maintains around 31.2%
  • Daily rates hold near $282
Low Season (January, February, June)
  • Revenue drops to average $1,508 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $273

Seasonality Insights for Water Valley

  • The Airbnb seasonality in Water Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Water Valley's highest earning potential, with monthly revenues capable of climbing to $2,477, occupancy reaching a high of 43.8%, and ADRs peaking at $303.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,081, occupancy could drop to 20.8%, and ADRs may adjust down to $269.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Water Valley.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Water Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Water Valley (2025)

Exploring the top neighborhoods for short-term rentals in Water Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Water Valley
The heart of Water Valley with easy access to local shops and restaurants. Ideal for visitors wanting a taste of small-town life and community events.
Water Valley Main Street, Yalobusha Brewing Company, Local Farmer's Market, Water Valley Arts Council, Parks and Recreational Areas
North Water Valley
A quieter residential area that offers a peaceful retreat for visitors, close to nature trails and outdoor activities.
Yalobusha River, Nature trails, Fishing spots, Community parks
South Water Valley
A vibrant neighborhood great for families and groups, offering spacious homes and easy access to local attractions.
Local dining options, Family-friendly parks, Cultural events
West Water Valley
A quaint area known for its historic homes and charm, attracting tourists interested in history and architecture.
Historic homes, Local history museums, Art galleries
Water Valley Arts District
A hub for arts and culture enthusiasts with galleries and studios showcasing local artists.
Art studios, Workshops, Art exhibits, Community events
Historic Downtown
Rich in history with preserved architecture and vibrant community life. Perfect for those seeking to experience local culture.
Historical buildings, Local shops, Cafes and restaurants
Nature Reserve Area
Great for outdoor lovers, this area provides access to various nature activities such as hiking, fishing, and birdwatching.
Hiking trails, Picnic areas, Fishing spots
Cultural District
A neighborhood that celebrates local events and festivals. Ideal for tourists looking to engage with the community and learn about local culture.
Annual local festivals, Theater events, Community gatherings

Understanding Airbnb License Requirements & STR Laws in Water Valley (2025)

While Water Valley, Mississippi, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Water Valley to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 9% licensed listings)

Top Performing Airbnb Properties in Water Valley (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Water Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Carrefour Farmhouse: Serenity, Seclusion, Scenery

Carrefour Farmhouse: Serenity, Seclusion, Scenery

Entire Place • 4 bedrooms

$56,558
Revenue
53.6%
Occupancy
$312.48
Daily Rate
The Cedars 1863 Guesthouse

The Cedars 1863 Guesthouse

Entire Place • 2 bedrooms

$38,490
Revenue
57.0%
Occupancy
$188.36
Daily Rate
Oxford, MS Country Getaway

Oxford, MS Country Getaway

Entire Place • 5 bedrooms

$28,079
Revenue
25.9%
Occupancy
$464.80
Daily Rate
Cheerful 2 bed/bathroom home with indoor fireplace

Cheerful 2 bed/bathroom home with indoor fireplace

Entire Place • 2 bedrooms

$22,612
Revenue
29.6%
Occupancy
$208.25
Daily Rate
The Valley, multifamily cabin, 18 mi from Campus!

The Valley, multifamily cabin, 18 mi from Campus!

Entire Place • 3 bedrooms

$19,545
Revenue
27.7%
Occupancy
$337.55
Daily Rate
Blu-Buck Mercantile Hotel Courtyard

Blu-Buck Mercantile Hotel Courtyard

Entire Place • N/A

$19,381
Revenue
43.6%
Occupancy
$122.81
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Water Valley (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Water Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Angela1$56,558234.96/5.0
Kagan4$54,2793704.92/5.0
Deirdre1$38,490954.99/5.0
Mary K.1$28,07984.88/5.0
Robert Winford1$22,612594.97/5.0
Ashley1$19,545164.69/5.0
Terri1$18,740134.92/5.0
Rachel1$11,46845.00/5.0
Collegiate1$9,87544.00/5.0
Liz1$7,02464.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Water Valley.

Dive Deeper: Advanced Water Valley STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Water Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Water Valley Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Water Valley

  • The Water Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Water Valley, House properties are the most common (72.7%), reflecting the local real estate landscape.
  • Houses represent a significant 72.7% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.

Water Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Water Valley

  • The dominant room capacity in Water Valley is 3 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 54.5% of the active Airbnb listings in Water Valley, indicating a high concentration in these sizes.
  • A significant 49.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Water Valley.

Water Valley Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Water Valley

  • The most common guest capacity trend in Water Valley vacation rentals is listings accommodating 8+ guests (31.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Water Valley STR market, accounting for 63.6% of listings.
  • 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Water Valley.
  • On average, properties in Water Valley are equipped to host 5.0 guests.

Water Valley Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Water Valley

  • The most common availability pattern in Water Valley falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Water Valley (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Water Valley Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.9%)

1 Night

9 listings

40.9% of total

2 Nights (50%)

2 Nights

11 listings

50% of total

7-29 Nights (4.5%)

7-29 Nights

1 listings

4.5% of total

30+ Nights (4.5%)

30+ Nights

1 listings

4.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Water Valley is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.9%) of the Water Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Water Valley hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Water Valley.

Water Valley Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

7 listings

33.3% of total

Moderate (9.5%)

Moderate

2 listings

9.5% of total

Firm (9.5%)

Firm

2 listings

9.5% of total

Strict (47.6%)

Strict

10 listings

47.6% of total

Cancellation Policy Insights for Water Valley

  • The prevailing Airbnb cancellation policy trend in Water Valley is Strict, used by 47.6% of listings.
  • A majority (57.1%) of hosts in Water Valley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47.6% market standard in Water Valley.
  • With 47.6% using Strict terms, this is a viable option in Water Valley, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Water Valley.

Water Valley STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Water Valley

  • The overall average booking lead time for vacation rentals in Water Valley is 40 days.
  • Guests book furthest in advance for stays during October (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (78 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Water Valley.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 78 days) to capture early planners.
  • Monitor your own booking lead times against these Water Valley averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Water Valley (2025)

Amenity Prevalence

Amenity Insights for Water Valley

  • Essential amenities in Water Valley that guests expect include: Heating, Smoke alarm, TV, Air conditioning, Kitchen, Wifi, Dryer, Free parking on premises, Washer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Water Valley: Heating, Smoke alarm, TV, Air conditioning, Kitchen, Wifi, Dryer, Free parking on premises, Washer.
  • Prioritize adding missing essentials: Kitchen, Wifi, Dryer, Free parking on premises, Washer.
  • Consider adding popular differentiators like Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Water Valley to stay competitive.

Water Valley Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Water Valley

  • The typical guest profile for Airbnb in Water Valley consists of primarily domestic travelers (97%), often arriving from nearby Jackson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.3% of guests.
  • Key international markets include United States (97.3%) and DC (1.4%).
  • Top languages spoken are English (89.7%) followed by Spanish (6.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Jackson and Rockville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Water Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Taylor12$3,071$627.8725%
Oxford991$2,395$522.6528%
Cleveland15$2,343$199.1043%
Greenwood13$2,210$259.5932%
Shelby County20$1,945$216.0436%
Wynne10$1,924$134.5050%
Henderson20$1,843$135.0952%
Germantown11$1,798$174.8841%
Starkville317$1,759$239.8937%
Hernando18$1,739$157.1144%

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