Independence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Independence in 2025? Explore comprehensive Airbnb analytics for Independence, Missouri, United States to uncover income potential. This 2025 STR market report for Independence, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 102 active listings.
Whether you're considering an Airbnb investment in Independence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Independence Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Independence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Independence (2025)
Understanding the monthly revenue variations for Airbnb listings in Independence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Independence is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Independence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,420 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,115 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,253, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Independence
Independence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Independence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Independence:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Independence
Average Daily Rate (ADR) Airbnb Trends in Independence (2025)
Effective short term rental pricing strategy in Independence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Independence typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Independence
Get Live Independence Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Independence (2025)
Peak Season (July, June, August)
- Revenue averages $3,675 per month
- Occupancy rates average 49.5%
- Daily rates average $208
Shoulder Season
- Revenue averages $2,867 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $156
Low Season (January, February, April)
- Revenue drops to average $1,911 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $149
Seasonality Insights for Independence
- The Airbnb seasonality in Independence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Independence's highest earning potential, with monthly revenues capable of climbing to $4,017, occupancy reaching a high of 57.4%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,683, occupancy could drop to 35.7%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Independence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Independence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Independence (2025)
Exploring the top neighborhoods for short-term rentals in Independence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Independence Square | A vibrant area showcasing local culture and history, perfect for guests interested in the heritage of America. Close to shops, restaurants, and historical landmarks. | Harry S. Truman Library and Museum, National Frontier Trails Museum, Independence Square, The Bingham-Waggoner Estate, Local boutiques and dining options |
| Waterfall Park | A beautiful natural area with opportunities for outdoor recreation. Ideal for families and nature lovers looking for a peaceful retreat. | Waterfall Park trails, Fishing and picnic areas, Lake with water activities, Playgrounds and sports fields, Scenic views |
| Blue Springs Lake | A popular spot for water activities and relaxing by the beach. Great for guests who enjoy outdoor leisure and sports. | Blue Springs Lake beach, Boating and fishing, Hiking trails around the lake, Campgrounds, Picnic areas |
| Independence Center | The largest shopping center in the area, offering numerous shops and dining options. Attracts shoppers and families. | Independence Center Mall, Restaurants and cafes, Cinemark Movies 16, Nearby parks, Seasonal events and activities |
| Truman Sports Complex | Home to major sports events, appealing to sports fans and those attending games. Close to hotels and restaurants catering to fans. | Arrowhead Stadium, Kauffman Stadium, Local sports bars and restaurants, Historical sports memorabilia, Game-day events |
| Harry S. Truman National Historic Site | A site of historical significance, attracting visitors interested in American history and the life of Truman. | Truman Home, Historical tours, Gardens and park areas, Visitor center, Special events |
| Independence Events Center | A venue for concerts and events, drawing crowds year-round. Perfect for visitors seeking entertainment and local culture. | Concerts and performances, Local events and fairs, Nearby dining options, Community gatherings, Recreational activities |
| Local Parks | Independence is home to many parks, great for families and outdoor activities. Offers space for relaxation and community events. | Rock Creek Park, Santa Fe Park, Adair Park, Picnic facilities, Playgrounds and sports fields |
Understanding Airbnb License Requirements & STR Laws in Independence (2025)
While Independence, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Independence to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Independence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Independencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic 9 bedroom 10 bath 1900’s stone mansion
Entire Place • 9 bedrooms
Elvis Retreat_Heated Pool_Mins from Arrowhead
Entire Place • 4 bedrooms
Heated Salt Water Pool + Big Home Family Vacation
Entire Place • 4 bedrooms
New and Inviting in Independence
Entire Place • 4 bedrooms
HOT TUB Oasis Hideaway w/ 4 Bed + Large Patio+yard
Entire Place • 3 bedrooms
Cozy 4BR Home-Close to Stadiums
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Independence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Independence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pamela | 1 | $211,526 | 64 | 4.97/5.0 |
| Heather | 1 | $160,779 | 103 | 4.91/5.0 |
| Brian And Karma | 5 | $136,302 | 476 | 4.79/5.0 |
| Rob | 4 | $131,973 | 525 | 4.79/5.0 |
| Hillarie | 1 | $127,916 | 75 | 4.84/5.0 |
| April | 13 | $127,838 | 248 | 4.80/5.0 |
| Eric | 1 | $97,544 | 55 | 4.96/5.0 |
| Mark | 3 | $88,835 | 154 | 4.47/5.0 |
| Luke | 1 | $67,659 | 681 | 4.86/5.0 |
| Daniel | 1 | $66,027 | 61 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Independence.
Dive Deeper: Advanced Independence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Independence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIndependence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Independence
- The Independence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 102 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Independence, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.9%) offer potential for unique stay experiences.
Independence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Independence
- The dominant room capacity in Independence is 2 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.0% of the active Airbnb listings in Independence, indicating a high concentration in these sizes.
- A significant 51.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Independence.
Independence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Independence
- The most common guest capacity trend in Independence vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Independence STR market, accounting for 55.9% of listings.
- 54.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Independence.
- On average, properties in Independence are equipped to host 5.5 guests.
Independence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Independence
- The most common availability pattern in Independence falls within the 181-270 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Independence (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Independence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
24.8% of total
2 Nights
34 listings
33.7% of total
3 Nights
2 listings
2% of total
4-6 Nights
3 listings
3% of total
7-29 Nights
3 listings
3% of total
30+ Nights
34 listings
33.7% of total
Key Insights
- The most prevalent minimum stay requirement in Independence is 2 Nights, adopted by 33.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.7%) caters to monthly stays (30+ nights) in Independence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.7% of Independence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Independence.
Independence Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
29 listings
28.7% of total
Moderate
40 listings
39.6% of total
Firm
18 listings
17.8% of total
Strict
14 listings
13.9% of total
Cancellation Policy Insights for Independence
- The prevailing Airbnb cancellation policy trend in Independence is Moderate, used by 39.6% of listings.
- There's a relatively balanced mix between guest-friendly (68.3%) and stricter (31.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.6% market standard in Independence.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Independence.
Independence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Independence
- The overall average booking lead time for vacation rentals in Independence is 31 days.
- Guests book furthest in advance for stays during August (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Independence.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Independence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Independence (2025)
Amenity Prevalence
Amenity Insights for Independence
- Essential amenities in Independence that guests expect include: Wifi, Smoke alarm, TV, Air conditioning, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Independence: Wifi, Smoke alarm, TV, Air conditioning, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, TV, Air conditioning, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Independence to stay competitive.
Independence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Independence
- The typical guest profile for Airbnb in Independence consists of primarily domestic travelers (97%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Canada (0.8%).
- Top languages spoken are English (80%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Independence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Prairie Village | 49 | $3,428 | $232.94 | 60% |
| Pleasant Hill | 10 | $3,366 | $225.37 | 54% |
| Weston | 18 | $3,259 | $318.22 | 37% |
| Liberty | 40 | $2,832 | $208.08 | 55% |
| Overland Park | 276 | $2,827 | $206.52 | 53% |
| Sabetha | 10 | $2,691 | $201.72 | 44% |
| Lenexa | 32 | $2,668 | $197.01 | 53% |
| Eudora | 14 | $2,626 | $192.73 | 51% |
| Olathe | 71 | $2,600 | $183.03 | 52% |
| Mission | 14 | $2,461 | $172.80 | 62% |