Airbnb market data · 202612 months to October 2026
Licking, MO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Licking brought in $21,437 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Licking Airbnb Market at a Glance
Rates and bookings both trail the Missouri average. Listings averaged $203 a night and were booked on 35% of available nights, against $270 and 38% for the Missouri average.
Timing matters: in June, usually the best month, the average listing earns about three times as much as in January, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Licking is the 101st-largest of 127 Missouri markets AirROI tracks.
Browse the live Licking Airbnb market See Every Licking ListingRevenue
How Much Do Airbnb Hosts Make in Licking?
Gross bookings per Licking listing averaged $21,437 over the 12 months to October 2026 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
In a typical year, the average Licking listing brings in $3,060 in June, its best month, and $1,050 in January, its slowest. July runs within 1% of June, so either can come out on top in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Licking's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,330+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $2,700 or more, roughly $990 a month above the median.
- Typical properties (median) earn about $1,710 a month.
- Entry-level properties (bottom 25%) earn $954 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about three times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Licking Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in October 2025. Across the past two years, June is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,621 | 43.2% | $212 | $85 | 51 days | 3.3 nights |
| Nov 2025 | $2,409 | 38.8% | $205 | $80 | 45 days | 4.4 nights |
| Dec 2025 | $1,869 | 31.5% | $199 | $60 | 18 days | 4.4 nights |
| Jan 2026 | $1,030 | 18.9% | $196 | $33 | 14 days | 4.5 nights |
| Feb 2026 | $910 | 21.4% | $195 | $33 | 52 days | 2.7 nights |
| Mar 2026 | $1,838 | 27.6% | $204 | $59 | 24 days | 2.2 nights |
| Apr 2026 | $2,001 | 34.2% | $206 | $67 | 57 days | 4.4 nights |
| May 2026 | $2,751 | 40.1% | $207 | $89 | 47 days | 2.7 nights |
| Jun 2026 | $2,990 | 40.0% | $205 | $100 | 73 days | 3.2 nights |
| Jul 2026 | $3,118 | 42.9% | $196 | $101 | 77 days | 4.3 nights |
| Aug 2026 | $2,473 | 35.6% | $194 | $80 | 53 days | 2.5 nights |
| Sep 2026 | $2,111 | 32.4% | $191 | $70 | 36 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Licking market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Licking Profitable?
Yes, when it's run well. The average Licking Airbnb took in $21,437 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,760 a month.
Cleaning it yourself keeps the $2,680 a year guests pay in cleaning fees, for about $1,320 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $940 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Licking Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,757 | $29,660 |
| Cleaning fees guests pay12% of Licking bookings | $2,680 | $4,230 |
| Gross bookings | $21,437 | $33,890 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Licking listings on Simplified Pricing, 3% for the rest | −$3,090 | −$4,880 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,680 | −$4,230 |
| Utilities and internetAbout 5% of bookings | −$1,070 | −$1,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$430 | −$680 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$640 | −$1,020 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,230 | −$12,820 |
| Left for housing costs, then profit | $13,207about $1,100 a month | $21,070about $1,760 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Licking Airbnb Profit
The estimate starts from Licking's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Licking home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Licking's Top Earners Get There
- More nights booked. The busiest quarter of Licking listings are booked on 45% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $175 adds about $1,740 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $250 a night or more, against a median of $175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,880 a year.
- Open for the busy months. In a typical year, June brings the average listing about $3,060, against $1,050 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Licking listings average 4.90 stars, and 65% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,820 a month, against $1,790 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Licking?
Licking listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Missouri average (38%) and 6 points below the U.S. average (41%). In a typical year, occupancy swings from 22% in January to 47% in July.
Across Licking's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 62%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
July is usually the busiest month in Licking, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Licking?
The average nightly rate in Licking, known as ADR (average daily rate), was $203 over the past year, about 25% below the Missouri average of $270 and about 39% below the U.S. average of $335. In a typical year, rates peak in June at about $210 and bottom out in January and December at about $175.
Across Licking's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $345+ a night, about twice the median.
- Strong performers (top 25%) charge $250 or more, about $75 above the median.
- Typical properties (median) charge about $175 a night.
- Entry-level properties (bottom 25%) charge $125 or less, about three-quarters of the median.
June rates run 21% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $203 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Licking?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Licking it averaged $75 over the past year, from about $34 in a typical January to about $102 in a typical June.
Across Licking's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $113+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn $79 or more, about $15 a night above the median.
- Typical properties (median) earn about $64 per open night.
- Entry-level properties (bottom 25%) earn $45 or less, about 71% of the median.
June RevPAR is about three times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $75 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Licking
With only 23 active listings, the monthly pattern in Licking is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in January.
Average revenue by month in Licking
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Licking in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,050 |
| February | $1,260 |
| March | $1,920 |
| April | $2,020 |
| May | $2,640 |
| June | $3,060 |
| July | $3,050 |
| August | $2,770 |
| September | $2,000 |
| October | $2,390 |
| November | $1,830 |
| December | $1,660 |
How Far in Advance Do Guests Book Airbnb in Licking?
Guests book Licking stays 51 days ahead on average (about seven weeks). June stays are booked furthest out, about 61 days ahead, and January stays closest to arrival, about 18 days. A typical June booking is made in mid-April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Licking
None of the 23 active listings in Licking display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Licking.
Neighborhoods
Best Neighborhoods for Airbnb in Licking
AirROI's area guide picks eight Licking neighborhoods that draw short-term rental guests, led by Downtown Licking, Mark Twain National Forest and Montauk State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Licking | A vibrant center with local shops, restaurants, and a welcoming community feel, appealing to both tourists and business travelers. Close to various outdoor activities. | Local shops, Restaurants, Parks, Community events |
| Mark Twain National Forest | A beautiful natural area that attracts outdoor enthusiasts for camping, hiking, and fishing. A great spot for nature lovers and adventure seekers. | Hiking trails, Camping sites, Fishing spots, Wildlife viewing |
| Montauk State Park | Known for its stunning natural beauty and prime fishing opportunities. This park draws visitors looking to escape into nature and enjoy recreational activities. | Fishing, Camping, Hiking trails, Scenic views |
| Licking City Park | A family-friendly park that offers recreational activities and a peaceful environment, making it ideal for families and locals looking for relaxation or gatherings. | Playgrounds, Picnic areas, Walking trails |
| Little Piney River | Offers scenic views and activities like fishing and tubing, attracting those looking for fun on the water. | Fishing, Tubing, River activities |
| Historic Licking | A charming area with history and character, featuring antique shops and local history museums, appealing to visitors interested in culture and history. | Historic buildings, Museums, Antique shops |
| Texas County Jail Museum | A unique attraction showcasing local history, drawing history buffs and those interested in learning about the area’s past. | Historic jail tours, Local history exhibitions |
| Cason Memorial Park | A spacious park that hosts community events and provides sports facilities, attracting locals and visitors alike. | Sports fields, Walking trails, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Licking vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 80 km, Saint Robert (44 km away, 46 listings) earned the most per listing, about 34% more than Licking. Waynesville was the busiest, booked on 50% of nights against 35% in Licking.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Salem 24 km | 56 | $18,180 | $170 | 38% |
| Saint Robert 44 km | 46 | $28,788 | $202 | 47% |
| Waynesville 48 km | 60 | $24,528 | $175 | 50% |
| Rolla 50 km | 73 | $22,412 | $162 | 46% |
| Eminence 58 km | 65 | $14,878 | $186 | 33% |
| St. James 60 km | 42 | $16,783 | $143 | 43% |
| Steelville 69 km | 50 | $22,363 | $263 | 32% |
| Lebanon 80 km | 95 | $17,601 | $180 | 35% |
Other Airbnb Markets in Missouri
- Branson Airbnb data 3,068 listings
- St. Louis Airbnb data 1,974 listings
- Kansas City Airbnb data 1,365 listings
- Osage Beach Airbnb data 886 listings
- Indian Point Airbnb data 863 listings
- Springfield Airbnb data 524 listings
- Lake Ozark Airbnb data 456 listings
- Hollister Airbnb data 390 listings
See all 127 Missouri Airbnb markets
Markets Similar to Licking
Markets elsewhere in the United States with a similar nightly rate and occupancy to Licking:
- Springfield Airbnb data MA · $200/night · 34.4%
- Biloxi Airbnb data MS · $210/night · 34.4%
- Murray Airbnb data KY · $212/night · 34.3%
- Riverdale Airbnb data GA · $201/night · 33.5%
- Vicksburg Airbnb data MS · $196/night · 35.1%
- Fantasy Harbour Airbnb data SC · $210/night · 35.1%
FAQ
Licking Airbnb FAQ
How much do Airbnb hosts make in Licking?
An active Licking Airbnb grossed $21,437 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,700 or more in a typical month.
How much can I make on Airbnb in Licking?
It depends most on the home's size, location and how it's run. The middle half of Licking listings earn between $954 and $2,700 in a typical month, and the top tenth $4,330 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Licking?
Listings in Licking were booked on 35% of available nights over the past year. That compares with 38% for the Missouri average. July is usually the busiest month.
How much does an Airbnb cost per night in Licking?
The average booked night in Licking cost $203 before fees. Half of listings charge between $125 and $250, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Licking?
None of the active Licking listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Licking?
Yes, when it's run well. The average Licking Airbnb grossed $21,437 in the 12 months to October 2026, 28% below the Missouri average of $29,798, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,207 a year (about $1,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,760 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Licking?
June usually pays best, averaging $3,060 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Licking?
Each night a Licking listing was open to book earned $75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $113 or more.
How far in advance do guests book Airbnbs in Licking?
Licking stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Licking?
The average Licking Airbnb stay lasted 3.7 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Licking rated?
Guests rate Licking Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Licking?
Downtown Licking, Mark Twain National Forest and Montauk State Park draw the most short-term rental interest in Licking. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Licking?
AirROI counted 23 active Airbnb listings in Licking as of October 2026. The closest tracked market is Salem, 24 km away.
How much are Airbnb cleaning fees in Licking?
In Licking, more than eight in ten listings add a cleaning fee, and the typical fee is about $100.
How many tourists visit Licking, MO?
All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports. AirROI estimates 641 Airbnb stays in Licking, MO in the 12 months to October 2026, which counts bookings and not tourists. See Missouri tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Licking from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.