Licking Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Licking in 2025? Explore comprehensive Airbnb analytics for Licking, Missouri, United States to uncover income potential. This 2025 STR market report for Licking, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Licking, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Licking Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Licking Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Licking (2025)
Understanding the monthly revenue variations for Airbnb listings in Licking is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Licking is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Licking across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,143+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,064, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Licking
Licking Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Licking STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Licking:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Licking
Average Daily Rate (ADR) Airbnb Trends in Licking (2025)
Effective short term rental pricing strategy in Licking involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Licking typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Licking
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Airbnb Seasonality Analysis & Trends in Licking (2025)
Peak Season (August, June, July)
- Revenue averages $2,911 per month
- Occupancy rates average 48.1%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,867 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $169
Low Season (January, February, November)
- Revenue drops to average $1,302 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $160
Seasonality Insights for Licking
- The Airbnb seasonality in Licking shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Licking's highest earning potential, with monthly revenues capable of climbing to $2,968, occupancy reaching a high of 48.5%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,139, occupancy could drop to 24.1%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Licking.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Licking seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Licking (2025)
Exploring the top neighborhoods for short-term rentals in Licking? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Licking | A vibrant center with local shops, restaurants, and a welcoming community feel, appealing to both tourists and business travelers. Close to various outdoor activities. | Local shops, Restaurants, Parks, Community events |
| Mark Twain National Forest | A beautiful natural area that attracts outdoor enthusiasts for camping, hiking, and fishing. A great spot for nature lovers and adventure seekers. | Hiking trails, Camping sites, Fishing spots, Wildlife viewing |
| Montauk State Park | Known for its stunning natural beauty and prime fishing opportunities. This park draws visitors looking to escape into nature and enjoy recreational activities. | Fishing, Camping, Hiking trails, Scenic views |
| Licking City Park | A family-friendly park that offers recreational activities and a peaceful environment, making it ideal for families and locals looking for relaxation or gatherings. | Playgrounds, Picnic areas, Walking trails |
| Little Piney River | Offers scenic views and activities like fishing and tubing, attracting those looking for fun on the water. | Fishing, Tubing, River activities |
| Historic Licking | A charming area with history and character, featuring antique shops and local history museums, appealing to visitors interested in culture and history. | Historic buildings, Museums, Antique shops |
| Texas County Jail Museum | A unique attraction showcasing local history, drawing history buffs and those interested in learning about the area’s past. | Historic jail tours, Local history exhibitions |
| Cason Memorial Park | A spacious park that hosts community events and provides sports facilities, attracting locals and visitors alike. | Sports fields, Walking trails, Community events |
Understanding Airbnb License Requirements & STR Laws in Licking (2025)
While Licking, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Licking to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Licking (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lickingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1 Mi to Montauk State Park: Missouri Nature Escape
Entire Place • 3 bedrooms
Country Log Home Paradise Ranch
Entire Place • 3 bedrooms
Trout Homestay; Sleeps 8; 1 mile to Montauk Park
Entire Place • 3 bedrooms
Double C Lodge
Entire Place • 3 bedrooms
Secluded Home - Big Lawn~Campfire Jetted Tub~Wi-Fi
Entire Place • 6 bedrooms
Little Red Cabin near Paddy Creek
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Licking (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Licking based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 1 | $44,548 | 6 | 5.00/5.0 |
| Thomas | 1 | $31,714 | 219 | 4.94/5.0 |
| Rod | 1 | $29,261 | 76 | 5.00/5.0 |
| Betty | 1 | $28,025 | 23 | 4.87/5.0 |
| Becca | 1 | $24,110 | 36 | 4.92/5.0 |
| Jessie | 1 | $23,845 | 65 | 4.98/5.0 |
| Michael | 1 | $21,726 | 278 | 4.99/5.0 |
| Varun And Saba | 2 | $20,981 | 16 | 4.92/5.0 |
| Melanie | 1 | $20,110 | 46 | 4.98/5.0 |
| Jacob | 1 | $19,806 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Licking.
Dive Deeper: Advanced Licking STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Licking. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLicking Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Licking
- The Licking Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Licking, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
Licking Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Licking
- The dominant room capacity in Licking is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Licking, indicating a high concentration in these sizes.
- A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Licking.
Licking Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Licking
- The most common guest capacity trend in Licking vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Licking STR market, accounting for 66.7% of listings.
- 72.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Licking.
- On average, properties in Licking are equipped to host 6.2 guests.
Licking Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Licking
- The most common availability pattern in Licking falls within the 181-270 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Licking (72.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Licking Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
8 listings
44.4% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Licking is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.8%) of the Licking Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Licking, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Licking hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Licking.
Licking Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
27.8% of total
Moderate
7 listings
38.9% of total
Firm
3 listings
16.7% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Licking
- The prevailing Airbnb cancellation policy trend in Licking is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Licking.
- Regularly review your cancellation policy against competitors and market demand shifts in Licking.
Licking STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Licking
- The overall average booking lead time for vacation rentals in Licking is 39 days.
- Guests book furthest in advance for stays during September (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Licking.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Licking averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Licking (2025)
Amenity Prevalence
Amenity Insights for Licking
- Essential amenities in Licking that guests expect include: Free parking on premises, Heating, Air conditioning, Kitchen, Smoke alarm, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Licking: Free parking on premises, Heating, Air conditioning, Kitchen, Smoke alarm, Cooking basics.
- Consider adding popular differentiators like TV or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Licking to stay competitive.
Licking Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Licking
- The typical guest profile for Airbnb in Licking consists of primarily domestic travelers (100%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (90.9%) followed by Spanish (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Columbia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Licking Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,244 | $418.12 | 38% |
| Innsbrook | 193 | $3,842 | $397.61 | 35% |
| Linn Creek | 27 | $3,479 | $364.03 | 37% |
| Sunrise Beach | 247 | $3,315 | $419.34 | 36% |
| Flippin | 37 | $3,206 | $258.00 | 40% |
| Godfrey | 10 | $3,076 | $208.94 | 51% |
| Roach | 24 | $2,945 | $374.85 | 41% |
| Gravois Mills | 128 | $2,918 | $346.33 | 37% |
| O’Fallon | 38 | $2,851 | $204.70 | 53% |
| Climax Springs | 31 | $2,801 | $371.48 | 32% |