St. Louis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in St. Louis in 2025? Explore comprehensive Airbnb analytics for St. Louis, Missouri, United States to uncover income potential. This 2025 STR market report for St. Louis, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,886 active listings.
Whether you're considering an Airbnb investment in St. Louis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Louis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Louis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Louis (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Louis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Louis is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Louis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,802+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,075 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,983 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,105, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Louis
St. Louis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Louis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Louis:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Louis
Average Daily Rate (ADR) Airbnb Trends in St. Louis (2025)
Effective short term rental pricing strategy in St. Louis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Louis typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in St. Louis
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Airbnb Seasonality Analysis & Trends in St. Louis (2025)
Peak Season (June, May, July)
- Revenue averages $3,112 per month
- Occupancy rates average 55.8%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,408 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $145
Low Season (January, February, November)
- Revenue drops to average $1,788 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $135
Seasonality Insights for St. Louis
- The Airbnb seasonality in St. Louis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Louis's highest earning potential, with monthly revenues capable of climbing to $3,271, occupancy reaching a high of 59.6%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,635, occupancy could drop to 40.1%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Louis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Louis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Louis (2025)
Exploring the top neighborhoods for short-term rentals in St. Louis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. Louis | The heart of St. Louis with major attractions, restaurants, and entertainment. A bustling area popular with tourists due to its vibrant nightlife and historical significance. | Gateway Arch, Citygarden, Missouri Botanical Garden, Diverse dining options, Ballpark Village, St. Louis Aquarium |
| Lafayette Square | Historic neighborhood with beautiful Victorian homes and parks. A charming area with a strong community vibe and close proximity to downtown. | Lafayette Park, Historic Victorian houses, Local cafes and shops, Annual Lafayette Square House Tour, The Great Forest Park Balloon Glow |
| Soulard | Famous for its historic district and vibrant nightlife, Soulard has a rich tradition and is known for its Mardi Gras celebrations. A hip area popular with locals and visitors alike. | Soulard Farmers Market, Historic buildings, Live music venues, Anheuser-Busch Brewery, Mardi Gras celebrations |
| The Hill | A unique Italian-American neighborhood known for its great restaurants and family-friendly atmosphere. It's a foodie destination as well as a cultural landmark. | Italian restaurants, Historic neighborhoods, Local bakeries, The Hill Heritage Museum |
| Tower Grove South | This area features a variety of parks and a diverse community, making it a great place for families and tourists looking for local experiences outside the city center. | Tower Grove Park, Local shops and eateries, Annual festivals, Community gardens, Art in the Park |
| Central West End | An upscale neighborhood known for its trendy shops, restaurants, and proximity to Forest Park. It's popular with both tourists and locals for its vibrant atmosphere. | Forest Park, Delmar Loop, Cass Avenue shopping, National Great Rivers Museum, Art galleries |
| U City Loop | A vibrant cultural district known for its dining, entertainment, and arts scene. Popular with young people and tourists looking for a lively atmosphere. | The Pageant, Blueberry Hill, University City Public Library, Local boutiques, Art galleries |
| South Grand | A diverse area known for its eclectic mix of cuisines and shops. It offers a unique cultural experience and is popular with food lovers and those seeking variety. | Shopping and dining, South Grand cultural event, Local markets, Greenway network |
Understanding Airbnb License Requirements & STR Laws in St. Louis (2025)
While St. Louis, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Louis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Louis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Louisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Luxury w/Saltwater Pool / ABODEbucks
Entire Place • 5 bedrooms
4-Unit Building | Sleeping for 34 / ABODEbucks
Entire Place • 12 bedrooms
8BR @ Tower Grove Park | Sleeps 22 / ABODEbucks
Entire Place • 8 bedrooms
Luxury Living: Grand 7BR/5BA near Everything
Entire Place • 7 bedrooms
Luxe Manor Style 3 Floors Home | 6BR / ABODEbucks
Entire Place • 6 bedrooms
Amazing Vintage Mansion | Sleeps 16 / ABODEbucks
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Louis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Louis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| TheSTAY | 55 | $871,784 | 2565 | 4.51/5.0 |
| Brandon | 31 | $759,320 | 2446 | 4.86/5.0 |
| Ashley | 19 | $753,533 | 2478 | 4.93/5.0 |
| Anand | 9 | $662,240 | 906 | 4.77/5.0 |
| JZ Vacation Rentals | 16 | $646,567 | 709 | 4.81/5.0 |
| Corporate Resides | 24 | $614,074 | 1416 | 4.85/5.0 |
| Jeffrey | 24 | $603,697 | 1058 | 4.62/5.0 |
| Synergy Rentals | 23 | $602,841 | 765 | 4.36/5.0 |
| Anna | 13 | $577,254 | 1512 | 4.91/5.0 |
| Sheila | 9 | $514,483 | 204 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Louis.
Dive Deeper: Advanced St. Louis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Louis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Louis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Louis
- The St. Louis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 1,886 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Louis, Apartment/Condo properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 3.1%) offer potential for unique stay experiences.
St. Louis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Louis
- The dominant room capacity in St. Louis is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.8% of the active Airbnb listings in St. Louis, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Louis.
St. Louis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Louis
- The most common guest capacity trend in St. Louis vacation rentals is listings accommodating 4 guests (21.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the St. Louis STR market, accounting for 42.0% of listings.
- 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Louis.
- On average, properties in St. Louis are equipped to host 4.3 guests.
St. Louis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Louis
- The most common availability pattern in St. Louis falls within the 181-270 days range, representing 32.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in St. Louis (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Louis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
463 listings
26.8% of total
2 Nights
592 listings
34.3% of total
3 Nights
96 listings
5.6% of total
4-6 Nights
65 listings
3.8% of total
7-29 Nights
216 listings
12.5% of total
30+ Nights
295 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in St. Louis is 2 Nights, adopted by 34.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the St. Louis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in St. Louis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.3% of St. Louis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Louis.
St. Louis Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.2% of total
Flexible
394 listings
23.7% of total
Moderate
471 listings
28.3% of total
Firm
448 listings
26.9% of total
Strict
348 listings
20.9% of total
Cancellation Policy Insights for St. Louis
- The prevailing Airbnb cancellation policy trend in St. Louis is Moderate, used by 28.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.3% market standard in St. Louis.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Louis.
St. Louis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Louis
- The overall average booking lead time for vacation rentals in St. Louis is 34 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in St. Louis.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these St. Louis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Louis (2025)
Amenity Prevalence
Amenity Insights for St. Louis
- Essential amenities in St. Louis that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Louis: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen, Hot water.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, TV, Kitchen, Hot water.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Louis to stay competitive.
St. Louis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Louis
- The typical guest profile for Airbnb in St. Louis consists of primarily domestic travelers (96%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and Canada (0.5%).
- Top languages spoken are English (75.8%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Louis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Saint Charles | 164 | $2,815 | $194.69 | 53% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |