Sunrise Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Sunrise Beach in 2025? Explore comprehensive Airbnb analytics for Sunrise Beach, Missouri, United States to uncover income potential. This 2025 STR market report for Sunrise Beach, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 231 active listings.
Whether you're considering an Airbnb investment in Sunrise Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunrise Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunrise Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunrise Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunrise Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunrise Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunrise Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,815+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,880 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,604, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunrise Beach
Sunrise Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunrise Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunrise Beach:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunrise Beach
Average Daily Rate (ADR) Airbnb Trends in Sunrise Beach (2025)
Effective short term rental pricing strategy in Sunrise Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunrise Beach typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $797+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $467 or more.
- Typical properties (Median) charge around $291 per night.
- Entry-level properties (Bottom 25%) earn around $200 per night.
Average Daily Rate (ADR) Trend by Month in Sunrise Beach
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Airbnb Seasonality Analysis & Trends in Sunrise Beach (2025)
Peak Season (July, August, June)
- Revenue averages $8,290 per month
- Occupancy rates average 55.3%
- Daily rates average $437
Shoulder Season
- Revenue averages $3,028 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $416
Low Season (January, November, December)
- Revenue drops to average $1,937 per month
- Occupancy decreases to average 21.6%
- Daily rates adjust to average $350
Seasonality Insights for Sunrise Beach
- The Airbnb seasonality in Sunrise Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunrise Beach's highest earning potential, with monthly revenues capable of climbing to $9,325, occupancy reaching a high of 61.4%, and ADRs peaking at $510.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,924, occupancy could drop to 17.7%, and ADRs may adjust down to $339.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunrise Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunrise Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunrise Beach (2025)
Exploring the top neighborhoods for short-term rentals in Sunrise Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakefront Area | Popular area for vacationers looking for lake access and recreational activities. Ideal for boating, fishing, and family gatherings. | Lake of the Ozarks, Public Beach, State Park, Watercraft Rentals, Boat Tours |
| Village of Four Seasons | Charming community close to the lake with a relaxed atmosphere. Great choice for families and retirees seeking a serene getaway. | Four Seasons Marina, Parks, Local Restaurants, Waterfront Views |
| Camden County | Scenic surroundings and access to various outdoor activities. A getaway for nature lovers and those wanting to escape the city. | Ha Ha Tonka State Park, Castle Rock, Hiking Trails, Fishing Spots |
| Old Kinderhook | Upscale community with a golf course and lake amenities. Attractive for those looking for luxury accommodations and resort-style living. | Old Kinderhook Golf Club, Lake Access, Dining Options, Spa Services |
| Osage Beach | A bustling area with shopping, dining, and entertainment, appealing to tourists of all types. | Osage Beach Outlet Marketplace, Miniature Golf, Water Parks, Boating Rentals |
| Sunrise Beach Village | Picturesque area known for its quiet lakeside charm. Great for weekend getaways or peaceful retreats. | Local Parks, Scenic Views, Fishing Spots, Family-friendly Activities |
| Gravois Mills | Less crowded area that offers a mix of lake activities and local businesses. Perfect for families looking for a relaxing vacation. | Local Shops, Boat Ramps, Fishing Areas, Pleasant Hiking Trails |
| Linn Creek | Smaller town feel with access to the lake. Good for those who prefer a quieter, more laid-back atmosphere. | Lake Access, Local Markets, Parks, Historic Sites |
Understanding Airbnb License Requirements & STR Laws in Sunrise Beach (2025)
While Sunrise Beach, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunrise Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Sunrise Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunrise Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magazine-Featured Mansion, Golf Green, Casino, etc
Entire Place • 5 bedrooms
The Perfect Vacation! Slide - Sandy Beach & More!
Entire Place • 5 bedrooms
Waterford Château in Porto Cima- Heated Pool, Dock
Entire Place • 5 bedrooms
Family Lake House In Quiet Cove | 45
Entire Place • 4 bedrooms
Two Homes, Large Deck, Firepit, Central Location
Entire Place • 9 bedrooms
NEW! Lakeside Lux - Where EVERY Luxury Awaits
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunrise Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunrise Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pamela | 21 | $1,013,799 | 289 | 4.88/5.0 |
| Whitney | 7 | $384,029 | 93 | 4.81/5.0 |
| Evolve | 15 | $356,977 | 180 | 4.72/5.0 |
| Evolve | 7 | $319,778 | 262 | 4.77/5.0 |
| Kim | 7 | $282,007 | 259 | 4.99/5.0 |
| Salisbury Property Management | 5 | $242,690 | 21 | 4.26/5.0 |
| Luke | 1 | $163,164 | 78 | 4.99/5.0 |
| Megan | 1 | $152,374 | 18 | 5.00/5.0 |
| Lance | 1 | $141,848 | 77 | 4.95/5.0 |
| Four Seasons | 7 | $137,028 | 24 | 4.34/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunrise Beach.
Dive Deeper: Advanced Sunrise Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunrise Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunrise Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunrise Beach
- The Sunrise Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 231 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunrise Beach, House properties are the most common (88.3%), reflecting the local real estate landscape.
- Houses represent a significant 88.3% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, others (combined 5.6%) offer potential for unique stay experiences.
Sunrise Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunrise Beach
- The dominant room capacity in Sunrise Beach is 3 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.9% of the active Airbnb listings in Sunrise Beach, indicating a high concentration in these sizes.
- A significant 77.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunrise Beach.
Sunrise Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunrise Beach
- The most common guest capacity trend in Sunrise Beach vacation rentals is listings accommodating 8+ guests (76.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sunrise Beach STR market, accounting for 87.9% of listings.
- 90.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunrise Beach.
- On average, properties in Sunrise Beach are equipped to host 7.3 guests.
Sunrise Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunrise Beach
- The most common availability pattern in Sunrise Beach falls within the 271-366 days range, representing 67.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunrise Beach (50.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunrise Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
8.6% of total
2 Nights
83 listings
37.6% of total
3 Nights
43 listings
19.5% of total
4-6 Nights
16 listings
7.2% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
58 listings
26.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sunrise Beach is 2 Nights, adopted by 37.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.2%) caters to monthly stays (30+ nights) in Sunrise Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.6% of Sunrise Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.6% currently do.
- A 2-night minimum appears standard (37.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunrise Beach.
Sunrise Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
1.9% of total
Super Strict 60 Days
8 listings
3.9% of total
Flexible
14 listings
6.8% of total
Moderate
32 listings
15.5% of total
Firm
60 listings
29.1% of total
Strict
88 listings
42.7% of total
Cancellation Policy Insights for Sunrise Beach
- The prevailing Airbnb cancellation policy trend in Sunrise Beach is Strict, used by 42.7% of listings.
- A majority (71.8%) of hosts in Sunrise Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.7% market standard in Sunrise Beach.
- With 42.7% using Strict terms, this is a viable option in Sunrise Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunrise Beach.
Sunrise Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunrise Beach
- The overall average booking lead time for vacation rentals in Sunrise Beach is 51 days.
- Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Sunrise Beach.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Sunrise Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunrise Beach (2025)
Amenity Prevalence
Amenity Insights for Sunrise Beach
- Essential amenities in Sunrise Beach that guests expect include: Air conditioning, Free parking on premises, TV, Wifi, Kitchen, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunrise Beach: Air conditioning, Free parking on premises, TV, Wifi, Kitchen, Smoke alarm, Heating.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, TV, Wifi, Kitchen, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunrise Beach to stay competitive.
Sunrise Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunrise Beach
- The typical guest profile for Airbnb in Sunrise Beach consists of primarily domestic travelers (99%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Canada (0.2%).
- Top languages spoken are English (87.6%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and St. Louis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunrise Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Innsbrook | 192 | $3,221 | $373.06 | 35% |
| Friedenswald | 12 | $2,997 | $307.31 | 43% |
| Linn Creek | 27 | $2,625 | $322.98 | 36% |
| Umber View Heights | 11 | $2,571 | $290.93 | 34% |
| Roach | 25 | $2,458 | $354.51 | 43% |
| Union | 13 | $2,347 | $215.56 | 44% |
| Climax Springs | 32 | $2,296 | $349.30 | 32% |
| Hermann | 247 | $2,293 | $302.07 | 30% |
| Gravois Mills | 130 | $2,268 | $311.60 | 37% |
| Rocheport | 25 | $2,257 | $316.41 | 35% |