Shelton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Naugatuck Valley Planning Region, United States
Is Airbnb profitable in Shelton in 2025? Explore comprehensive Airbnb analytics for Shelton, Naugatuck Valley Planning Region, United States to uncover income potential. This 2025 STR market report for Shelton, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Shelton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shelton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shelton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shelton (2025)
Understanding the monthly revenue variations for Airbnb listings in Shelton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shelton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shelton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,579+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,836 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,307 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $662, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shelton
Shelton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shelton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shelton:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shelton
Average Daily Rate (ADR) Airbnb Trends in Shelton (2025)
Effective short term rental pricing strategy in Shelton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shelton typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $471+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Shelton
Get Live Shelton Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Shelton (2025)
Peak Season (July, September, May)
- Revenue averages $2,827 per month
- Occupancy rates average 47.4%
- Daily rates average $220
Shoulder Season
- Revenue averages $2,180 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $211
Low Season (February, November, December)
- Revenue drops to average $1,588 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $215
Seasonality Insights for Shelton
- The Airbnb seasonality in Shelton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shelton's highest earning potential, with monthly revenues capable of climbing to $3,208, occupancy reaching a high of 53.3%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,404, occupancy could drop to 27.2%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shelton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shelton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shelton (2025)
Exploring the top neighborhoods for short-term rentals in Shelton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Shelton | The heart of Shelton with easy access to restaurants, shops, and entertainment. Perfect for travelers looking to explore the local culture and amenities. | Shelton Historical Society, Indian Well State Park, Shelton Greenway, Belaire Park, Downtown shops and cafes |
| Sunnyside | A picturesque neighborhood offering a family-friendly atmosphere with parks and schools. Great for families vacationing or traveling for events in the region. | Sunnyside Park, Pond Point Avenue Park, Local restaurants, Shelton Athletic Fields, Community events |
| Housatonic River | Scenic riverfront location popular for outdoor activities and relaxation. Ideal for nature lovers and those seeking a peaceful getaway with options for recreation. | Housatonic River Walk, Fishing and boating, Scenic views, Nature trails, Picnic areas |
| Barnum Square | A vibrant area filled with local businesses, eateries, and community events. Attractive to those interested in local culture and cuisine. | Local diners and cafes, Monthly farmers market, Cultural festivals, Nearby parks, Art shows |
| Bunnell | A suburban neighborhood with easy access to larger cities and nearby attractions. Offers a quiet stay while being close to the action. | Bunnell Park, Recreation Center, Shopping centers, Public transportation access, Easy access to Naugatuck Valley attractions |
| Shelton Lakes Greenway | A serene nature area offering hiking and outdoor activities. Ideal for eco-tourists and outdoor enthusiasts. | Hiking trails, Nature observation, Wildlife, Picnic areas, Biking paths |
| Valley View | A hillside neighborhood providing beautiful views and a tranquil atmosphere. Best for guests looking for relaxation and nature. | Scenic overlooks, Walking trails, Nature reserves, Local wildlife, Community parks |
| White Hills | A suburban area with beautiful homes and access to nature. Perfect for longer-term visitors or families looking for comfort and space. | White Hills Park, Community activities, Local shops, Schools and educational institutions, Nearby hiking areas |
Understanding Airbnb License Requirements & STR Laws in Shelton (2025)
While Shelton, Naugatuck Valley Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shelton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Shelton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sheltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mid-Century Modern House - Ciela Haus
Entire Place • 4 bedrooms
Huntington Haven, The Farmhouse, Shelton Ct
Entire Place • 6 bedrooms
Barn House
Entire Place • 4 bedrooms
⭐️Abstract apartment w/high ceilings in Shelton!⭐️
Entire Place • 2 bedrooms
Super cozy 1 BR apt. own entrance, great loc.
Entire Place • 1 bedroom
1ST FLR APT Your private resort, now FAMILY-ized!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shelton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shelton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Graciela | 1 | $79,487 | 86 | 4.87/5.0 |
| Lynda | 1 | $62,486 | 9 | 4.89/5.0 |
| Cozette | 1 | $44,229 | 25 | 4.88/5.0 |
| Keyscape Rentals | 1 | $22,758 | 64 | 4.83/5.0 |
| Shelton | 2 | $20,494 | 198 | 4.75/5.0 |
| Marsha | 1 | $18,516 | 303 | 4.82/5.0 |
| Patricia | 1 | $15,854 | 327 | 4.68/5.0 |
| Jill S | 1 | $15,661 | 53 | 4.62/5.0 |
| Toni | 1 | $10,786 | 13 | 5.00/5.0 |
| Philister | 1 | $10,115 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shelton.
Dive Deeper: Advanced Shelton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shelton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShelton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shelton
- The Shelton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shelton, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Shelton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shelton
- The dominant room capacity in Shelton is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Shelton, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shelton.
Shelton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shelton
- The most common guest capacity trend in Shelton vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Shelton STR market, accounting for 61.1% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shelton.
- On average, properties in Shelton are equipped to host 4.3 guests.
Shelton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shelton
- The most common availability pattern in Shelton falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shelton (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shelton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
3 listings
16.7% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
2 listings
11.1% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Shelton is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Shelton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Shelton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shelton.
Shelton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
2 listings
11.1% of total
Firm
8 listings
44.4% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Shelton
- The prevailing Airbnb cancellation policy trend in Shelton is Firm, used by 44.4% of listings.
- A majority (55.5%) of hosts in Shelton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Shelton.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shelton.
Shelton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shelton
- The overall average booking lead time for vacation rentals in Shelton is 37 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Shelton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Shelton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shelton (2025)
Amenity Prevalence
Amenity Insights for Shelton
- Essential amenities in Shelton that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dedicated workspace, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shelton: Heating, Wifi.
- Consider adding popular differentiators like Refrigerator or Dedicated workspace to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shelton to stay competitive.
Shelton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shelton
- The typical guest profile for Airbnb in Shelton consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and DC (2.1%).
- Top languages spoken are English (57.4%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shelton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Pound Ridge | 18 | $5,635 | $573.86 | 44% |
| Frankford Township | 12 | $5,609 | $556.39 | 43% |
| Town of Ancram | 22 | $5,474 | $516.77 | 39% |
| Town of Kingston | 13 | $5,277 | $444.51 | 46% |
| Town of Pleasant Valley | 31 | $5,054 | $509.49 | 41% |
| Spring Lake Heights | 17 | $5,031 | $695.44 | 41% |
| Brookfield | 13 | $4,987 | $498.09 | 48% |
| Town of East Hampton | 1,408 | $4,982 | $981.60 | 32% |
| Bernardsville | 11 | $4,975 | $348.95 | 55% |
| Town of Southampton | 1,300 | $4,891 | $978.42 | 31% |