Keene Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Keene in 2025? Explore comprehensive Airbnb analytics for Keene, New Hampshire, United States to uncover income potential. This 2025 STR market report for Keene, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Keene, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Keene Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Keene Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Keene (2025)
Understanding the monthly revenue variations for Airbnb listings in Keene is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Keene is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Keene across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,062+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,879 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,241 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,512, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Keene
Keene Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Keene STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Keene:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Keene
Average Daily Rate (ADR) Airbnb Trends in Keene (2025)
Effective short term rental pricing strategy in Keene involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Keene typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $385+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Keene
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Airbnb Seasonality Analysis & Trends in Keene (2025)
Peak Season (May, June, April)
- Revenue averages $3,839 per month
- Occupancy rates average 56.9%
- Daily rates average $188
Shoulder Season
- Revenue averages $3,300 per month
- Occupancy maintains around 54.5%
- Daily rates hold near $189
Low Season (January, February, March)
- Revenue drops to average $2,102 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $181
Seasonality Insights for Keene
- The Airbnb seasonality in Keene shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Keene's highest earning potential, with monthly revenues capable of climbing to $3,885, occupancy reaching a high of 63.2%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,954, occupancy could drop to 34.8%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Keene.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Keene seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Keene (2025)
Exploring the top neighborhoods for short-term rentals in Keene? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Keene | The vibrant center of Keene with shops, restaurants, and cultural events. Ideal for guests wanting to experience the local charm and amenities of the city. | Keene State College, The Colonial Theatre, Central Square, Cheshire Children's Museum, Keene Public Library |
| Ashuelot River Park | A scenic park that offers recreational activities along the river. Perfect for nature lovers looking for outdoor experiences close to downtown Keene. | Ashuelot River, Walking and biking trails, Picnic areas, Fishing spots, Wildlife viewing |
| Monadnock State Park | Located a short drive outside of Keene, it's perfect for outdoor enthusiasts and those looking to hike New Hampshire's famous Mount Monadnock. | Mount Monadnock, Hiking trails, Scenic views, Nature study, Camping |
| Swanzey | A neighboring town known for its rural charm and outdoor recreational opportunities, appealing to families and those seeking tranquility while being close to Keene. | Stonewall Farm, Swanzey Lake, Local hiking trails, Historic sites, Community events |
| West Keene | A residential area with easy access to downtown, shopping areas, and local attractions. Great for guests looking for a quieter stay that's still near the action. | Shopping centers, Restaurants, Community parks, Keene State College campus, Local markets |
| Cheshire County Fairgrounds | Home to annual events and fairs, it attracts visitors looking for unique local experiences and is a great spot for seasonal hospitality. | Cheshire County Fair, Annual events, Agricultural shows, Community gatherings, Outdoor recreation spaces |
| Historic Keene District | Rich in architecture and history, this area attracts guests interested in cultural heritage and local history, providing a picturesque and educational stay. | Historical buildings, Local museums, Walking tours, Charming streetscape, Cultural festivals |
| Brattleboro (VT) nearby | Just across the state line, Brattleboro offers additional attractions and access to the arts, making it appealing for those who want to explore more of the region. | Brattleboro Museum & Art Center, The Latchis Theatre, Whetstone Brook, Local arts scene, Shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Keene (2025)
While Keene, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Keene to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Keene (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Keenebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Keene Villa Near Skiing, Swimming & Hiking!
Entire Place • 4 bedrooms
Large 4BR Colonial Close to Downtown
Entire Place • 4 bedrooms
Keene Center Farmhouse: Large & Cozy + Hot Tub
Entire Place • 4 bedrooms
Charming Home in Downtown Keene - Great for Groups
Entire Place • 5 bedrooms
Ultimate Family Vacation Home
Entire Place • 4 bedrooms
Charming 2 BR, 2 Bath apt. in Historic Inn nr town
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Keene (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Keene based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patti | 10 | $243,722 | 1007 | 4.83/5.0 |
| The Burrell House | 9 | $203,257 | 516 | 4.89/5.0 |
| Evolve | 2 | $187,781 | 43 | 4.93/5.0 |
| Jodie | 4 | $150,667 | 42 | 3.69/5.0 |
| Pinhas | 2 | $122,050 | 72 | 4.86/5.0 |
| Demelza | 2 | $103,051 | 45 | 5.00/5.0 |
| Christina | 1 | $94,115 | 59 | 4.98/5.0 |
| Misha | 1 | $75,244 | 48 | 4.96/5.0 |
| Rebecca | 1 | $60,920 | 127 | 5.00/5.0 |
| Ruth | 1 | $59,521 | 206 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Keene.
Dive Deeper: Advanced Keene STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Keene. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKeene Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Keene
- The Keene Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Keene, House properties are the most common (36.7%), reflecting the local real estate landscape.
- Houses represent a significant 36.7% portion, catering likely to families or larger groups.
- The presence of 24.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.1%) offer potential for unique stay experiences.
Keene Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Keene
- The dominant room capacity in Keene is 1 bedroom listings, making up 44.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.4% of the active Airbnb listings in Keene, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Keene.
Keene Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Keene
- The most common guest capacity trend in Keene vacation rentals is listings accommodating 2 guests (38.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Keene STR market, accounting for 61.2% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Keene.
- On average, properties in Keene are equipped to host 3.8 guests.
Keene Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Keene
- The most common availability pattern in Keene falls within the 91-180 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Keene (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Keene Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
40% of total
2 Nights
23 listings
51.1% of total
4-6 Nights
1 listings
2.2% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
2 listings
4.4% of total
Key Insights
- The most prevalent minimum stay requirement in Keene is 2 Nights, adopted by 51.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.1%) of the Keene Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.1% of Keene hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Keene.
Keene Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.3% of total
Flexible
5 listings
11.4% of total
Moderate
4 listings
9.1% of total
Firm
22 listings
50% of total
Strict
12 listings
27.3% of total
Cancellation Policy Insights for Keene
- The prevailing Airbnb cancellation policy trend in Keene is Firm, used by 50% of listings.
- A majority (77.3%) of hosts in Keene utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Keene.
- Regularly review your cancellation policy against competitors and market demand shifts in Keene.
Keene STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Keene
- The overall average booking lead time for vacation rentals in Keene is 49 days.
- Guests book furthest in advance for stays during June (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Keene.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Keene averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Keene (2025)
Amenity Prevalence
Amenity Insights for Keene
- Essential amenities in Keene that guests expect include: Wifi, Smoke alarm, Free parking on premises, Air conditioning, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Keene: Wifi, Smoke alarm, Free parking on premises, Air conditioning, Essentials.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Essentials.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Keene to stay competitive.
Keene Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Keene
- The typical guest profile for Airbnb in Keene consists of primarily domestic travelers (96%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and United Kingdom (0.8%).
- Top languages spoken are English (70.7%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Keene Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |