Thornton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Thornton in 2025? Explore comprehensive Airbnb analytics for Thornton, New Hampshire, United States to uncover income potential. This 2025 STR market report for Thornton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 134 active listings.
Whether you're considering an Airbnb investment in Thornton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thornton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thornton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thornton (2025)
Understanding the monthly revenue variations for Airbnb listings in Thornton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thornton is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thornton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,880+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,121 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,999 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,581, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thornton
Thornton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thornton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thornton:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thornton
Average Daily Rate (ADR) Airbnb Trends in Thornton (2025)
Effective short term rental pricing strategy in Thornton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thornton typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $507+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $371 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $165 per night.
Average Daily Rate (ADR) Trend by Month in Thornton
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Airbnb Seasonality Analysis & Trends in Thornton (2025)
Peak Season (June, July, August)
- Revenue averages $4,780 per month
- Occupancy rates average 48.4%
- Daily rates average $283
Shoulder Season
- Revenue averages $3,927 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $288
Low Season (March, September, November)
- Revenue drops to average $2,776 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $285
Seasonality Insights for Thornton
- The Airbnb seasonality in Thornton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thornton's highest earning potential, with monthly revenues capable of climbing to $4,944, occupancy reaching a high of 53.9%, and ADRs peaking at $300.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,468, occupancy could drop to 28.6%, and ADRs may adjust down to $274.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thornton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thornton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thornton (2025)
Exploring the top neighborhoods for short-term rentals in Thornton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pawtuckaway Lake | A beautiful and serene lake area perfect for nature lovers and families looking for outdoor activities. It is ideal for those seeking a peaceful getaway with activities such as kayaking and hiking. | Pawtuckaway State Park, Pawtuckaway Lake, Hiking Trails, Fishing Spots, Camping Areas |
| White Mountain National Forest | A prime location for outdoor enthusiasts year-round. The forest offers skiing in the winter, and hiking and camping in the summer, attracting a steady flow of visitors. | Mount Washington, Kancamagus Highway, Crawford Notch, Basin-Cascades Trail, Franconia Notch State Park |
| Lake Sunapee | A scenic lake area that draws tourists looking for water activities, beautiful landscapes, and charming small-town vibes. Great for summer vacations and family trips. | Lake Sunapee State Park, Sunapee Harbor, Mount Sunapee, Water Sports Rentals, Fishing, boating, and swimming |
| Conway | Close to multiple ski resorts and hiking trails, Conway is a great base for those looking to explore the White Mountains. Popular with winter sports enthusiasts and summer hikers. | Cranmore Mountain Resort, North Conway Village, White Mountain National Forest, Saco River, Diana's Baths |
| Franconia | Nestled in the heart of the White Mountains, Franconia offers stunning mountain views and outdoor activities year-round, making it great for travelers seeking adventure. | Franconia Notch State Park, Old Man of the Mountain, Lonesome Lake, Cannon Mountain, Biking and hiking trails |
| Lincoln | A gateway to the White Mountains and home to popular attractions, attracting tourists for both winter sports and summer activities. Ideal for families and adventure seekers. | Loon Mountain Resort, Kancamagus Highway, Flume Gorge, Lost River Gorge, Hiking Trails |
| Woodstock | A picturesque town with charming shops and proximity to the White Mountains. Attracts visitors looking for relaxation and easy access to nature. | Cannon Mountain Ski Area, Loon Mountain, Lost River Gorge, White Mountain attractions, Hiking and biking trails |
| Ragged Mountain Resort | A popular skiing destination in the winter and a great summer spot for hiking and mountain biking. Attracts thrill-seekers and families looking for outdoor adventure. | Skiing and Snowboarding, Mountain Biking, Hiking Trails, Scenic Views, Summer Activities |
Understanding Airbnb License Requirements & STR Laws in Thornton (2025)
While Thornton, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thornton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Thornton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thorntonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury spacious mountain retreat, picturesque view
Entire Place • 5 bedrooms
3BR golf course condo at Owl's Nest Resort
Entire Place • 3 bedrooms
Sleep 16 w/ hot tub & media room
Entire Place • 6 bedrooms
White Mountain Escape w/ Separate In-Law Suite!
Entire Place • 7 bedrooms
Hottub,Pool Table,Bar, FirePit-4min OwlsNest
Entire Place • 3 bedrooms
Cheerful 4 BR ski home with indoor fireplace
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thornton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thornton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leslie | 7 | $324,554 | 781 | 4.90/5.0 |
| Owls Nest Rentals | 5 | $319,658 | 136 | 3.96/5.0 |
| Charlie | 3 | $260,088 | 205 | 4.84/5.0 |
| Evolve | 5 | $181,587 | 96 | 2.76/5.0 |
| Ankor | 1 | $140,585 | 15 | 5.00/5.0 |
| All Mountain | 3 | $123,886 | 7 | 2.97/5.0 |
| Host #52180873 | 4 | $108,963 | 52 | 4.78/5.0 |
| Brook | 1 | $95,452 | 37 | 4.92/5.0 |
| Dana | 1 | $90,796 | 47 | 4.98/5.0 |
| Kristin | 2 | $89,440 | 522 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thornton.
Dive Deeper: Advanced Thornton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thornton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThornton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thornton
- The Thornton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 134 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thornton, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.7%) offer potential for unique stay experiences.
Thornton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thornton
- The dominant room capacity in Thornton is 3 bedrooms listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 56.7% of the active Airbnb listings in Thornton, indicating a high concentration in these sizes.
- A significant 62.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thornton.
Thornton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thornton
- The most common guest capacity trend in Thornton vacation rentals is listings accommodating 8+ guests (49.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Thornton STR market, accounting for 67.2% of listings.
- 73.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thornton.
- On average, properties in Thornton are equipped to host 6.4 guests.
Thornton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thornton
- The most common availability pattern in Thornton falls within the 181-270 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thornton (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thornton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
13.7% of total
2 Nights
59 listings
47.6% of total
3 Nights
9 listings
7.3% of total
4-6 Nights
4 listings
3.2% of total
7-29 Nights
5 listings
4% of total
30+ Nights
30 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Thornton is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.3%) of the Thornton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Thornton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Thornton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.7% currently do.
- A 2-night minimum appears standard (47.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thornton.
Thornton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.7% of total
Super Strict 30 Days
2 listings
1.7% of total
Flexible
16 listings
13.6% of total
Moderate
46 listings
39% of total
Firm
31 listings
26.3% of total
Strict
21 listings
17.8% of total
Cancellation Policy Insights for Thornton
- The prevailing Airbnb cancellation policy trend in Thornton is Moderate, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (44.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39% market standard in Thornton.
- Regularly review your cancellation policy against competitors and market demand shifts in Thornton.
Thornton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thornton
- The overall average booking lead time for vacation rentals in Thornton is 51 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Thornton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Thornton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thornton (2025)
Amenity Prevalence
Amenity Insights for Thornton
- Essential amenities in Thornton that guests expect include: Free parking on premises, Heating, Wifi, Smoke alarm, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thornton: Free parking on premises, Heating, Wifi, Smoke alarm, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Heating, Wifi, Smoke alarm, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thornton to stay competitive.
Thornton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thornton
- The typical guest profile for Airbnb in Thornton consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and Canada (1.7%).
- Top languages spoken are English (71.7%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thornton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |