Bloomfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Bloomfield in 2025? Explore comprehensive Airbnb analytics for Bloomfield, New Jersey, United States to uncover income potential. This 2025 STR market report for Bloomfield, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Bloomfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bloomfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bloomfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bloomfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Bloomfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bloomfield is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bloomfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,707+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,639 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,510, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bloomfield
Bloomfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bloomfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bloomfield:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bloomfield
Average Daily Rate (ADR) Airbnb Trends in Bloomfield (2025)
Effective short term rental pricing strategy in Bloomfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bloomfield typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Bloomfield
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Airbnb Seasonality Analysis & Trends in Bloomfield (2025)
Peak Season (May, December, July)
- Revenue averages $3,545 per month
- Occupancy rates average 60.7%
- Daily rates average $168
Shoulder Season
- Revenue averages $3,065 per month
- Occupancy maintains around 57.1%
- Daily rates hold near $161
Low Season (January, February, March)
- Revenue drops to average $2,356 per month
- Occupancy decreases to average 49.0%
- Daily rates adjust to average $146
Seasonality Insights for Bloomfield
- The Airbnb seasonality in Bloomfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bloomfield's highest earning potential, with monthly revenues capable of climbing to $3,649, occupancy reaching a high of 65.0%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,148, occupancy could drop to 38.9%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bloomfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bloomfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bloomfield (2025)
Exploring the top neighborhoods for short-term rentals in Bloomfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bloomfield | Vibrant area with various restaurants, shops, and cultural attractions. Attractive for visitors looking for convenience and accessibility to local nightlife and amenities. | Bloomfield Town Square, Bloomfield Public Library, local dining options, Bloomfield College, parks and recreation areas |
| Watsessing Park | Residential neighborhood with parks and serene settings. Ideal for families and those seeking a peaceful stay near nature while still close to urban conveniences. | Watsessing Park, Bloomfield Avenue Shops, local parks, nature trails, family-friendly activities |
| Cedar Grove | Suburb known for its quiet streets and friendly atmosphere. Great for longer-term guests, families, and those looking for a community feel while still being near Bloomfield attractions. | Cedar Grove Park, local markets, family-friendly dining, school districts, leisure facilities |
| Broughton Park | A quaint neighborhood with access to parks and community events. Attractive for visitors who enjoy outdoor activities and local gatherings. | Broughton Park, community events, local fairs, residential vibe, tranquil environment |
| The Bloomfield Shopping District | Key retail area with a blend of shopping and dining options. Attracts shoppers and foodies alike, perfect for short-term stays. | Shops on Bloomfield Avenue, cafes and restaurants, weekly farmers' market, local events, art galleries |
| Essex County Parks | Surrounded by nature and open spaces, this area offers recreational opportunities and is ideal for those looking to unwind in nature. | Essex County Eagle Rock Reservation, hiking trails, picnic areas, natural scenery, wildlife watching |
| The Glen Ridge Border | Bordering the more affluent Glen Ridge, this area boasts a mix of suburban charm and community prestige, appealing to longer-term renters. | Glen Ridge historic sites, community centers, local schools, serene residential living, shops and cafes |
| Garden State Plaza | While a bit further out, this area features one of the largest malls in the region, making it a popular shopping destination for tourists and locals alike. | Garden State Plaza Mall, high-end retail, dining options, movie theaters, events and attractions |
Understanding Airbnb License Requirements & STR Laws in Bloomfield (2025)
While Bloomfield, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bloomfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bloomfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bloomfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grand Brick Getaway | Backyard WithTimeless Charm!
Entire Place • 5 bedrooms
The Lennox Stay - Close to NYC ☆ Free Parking
Entire Place • 2 bedrooms
Beautiful House 15 mins American Dream - 25 to NYC
Entire Place • 4 bedrooms
Cozy 2 bedrooms apartment w/free parking near NYC
Entire Place • 2 bedrooms
The great escape to NYC Train
Entire Place • 2 bedrooms
Modern apartment near NYC, American Dream/MetLife
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bloomfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bloomfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peretz | 1 | $68,139 | 20 | 5.00/5.0 |
| Said & Sue-Ann | 1 | $47,365 | 248 | 4.92/5.0 |
| Eli | 2 | $46,656 | 372 | 4.91/5.0 |
| James | 1 | $42,916 | 46 | 5.00/5.0 |
| Cinque | 3 | $36,071 | 6 | 4.80/5.0 |
| VS Property Management LLC | 1 | $34,230 | 78 | 4.79/5.0 |
| Julian | 1 | $33,974 | 225 | 4.97/5.0 |
| Jessie | 1 | $30,759 | 210 | 4.98/5.0 |
| Sharon | 1 | $28,706 | 68 | 4.99/5.0 |
| James | 2 | $26,566 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bloomfield.
Dive Deeper: Advanced Bloomfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bloomfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBloomfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bloomfield
- The Bloomfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bloomfield, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Bloomfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bloomfield
- The dominant room capacity in Bloomfield is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.2% of the active Airbnb listings in Bloomfield, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bloomfield.
Bloomfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bloomfield
- The most common guest capacity trend in Bloomfield vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bloomfield STR market, accounting for 47.8% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bloomfield.
- On average, properties in Bloomfield are equipped to host 3.8 guests.
Bloomfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bloomfield
- The most common availability pattern in Bloomfield falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bloomfield (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bloomfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
17.4% of total
2 Nights
3 listings
13% of total
3 Nights
1 listings
4.3% of total
7-29 Nights
7 listings
30.4% of total
30+ Nights
8 listings
34.8% of total
Key Insights
- The most prevalent minimum stay requirement in Bloomfield is 30+ Nights, adopted by 34.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.8%) caters to monthly stays (30+ nights) in Bloomfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.8% of Bloomfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bloomfield.
Bloomfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
21.1% of total
Moderate
6 listings
31.6% of total
Firm
7 listings
36.8% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Bloomfield
- The prevailing Airbnb cancellation policy trend in Bloomfield is Firm, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (47.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Bloomfield.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bloomfield.
Bloomfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bloomfield
- The overall average booking lead time for vacation rentals in Bloomfield is 34 days.
- Guests book furthest in advance for stays during October (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Bloomfield.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Bloomfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bloomfield (2025)
Amenity Prevalence
Amenity Insights for Bloomfield
- Essential amenities in Bloomfield that guests expect include: Fire extinguisher, Carbon monoxide alarm, Smoke alarm, Hot water, Wifi, Heating, Essentials, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bloomfield: Fire extinguisher, Carbon monoxide alarm, Smoke alarm, Hot water, Wifi, Heating, Essentials, Air conditioning.
- Prioritize adding missing essentials: Essentials, Air conditioning.
- Consider adding popular differentiators like TV or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bloomfield to stay competitive.
Bloomfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bloomfield
- The typical guest profile for Airbnb in Bloomfield consists of primarily domestic travelers (81%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 80.8% of guests.
- Key international markets include United States (80.8%) and Canada (5.6%).
- Top languages spoken are English (65%) followed by Spanish (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bloomfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 11 | $8,117 | $693.03 | 38% |
| Berlin Township | 16 | $7,496 | $684.68 | 33% |
| Town of Pound Ridge | 18 | $5,635 | $573.86 | 44% |
| Frankford Township | 12 | $5,609 | $556.39 | 43% |
| Town of Kingston | 13 | $5,277 | $444.51 | 46% |
| Stroud Township | 149 | $5,253 | $459.16 | 41% |
| Penn Estates | 55 | $5,109 | $402.21 | 45% |
| Town of Pleasant Valley | 31 | $5,054 | $509.49 | 41% |
| Knowlton Township | 13 | $5,036 | $352.41 | 47% |
| Spring Lake Heights | 17 | $5,031 | $695.44 | 41% |