Franklin Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Franklin Township in 2025? Explore comprehensive Airbnb analytics for Franklin Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Franklin Township, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Franklin Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Franklin Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Franklin Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Franklin Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Franklin Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin Township is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,787 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,383 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $648, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin Township
Franklin Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Franklin Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin Township:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin Township
Average Daily Rate (ADR) Airbnb Trends in Franklin Township (2025)
Effective short term rental pricing strategy in Franklin Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin Township typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Franklin Township
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Airbnb Seasonality Analysis & Trends in Franklin Township (2025)
Peak Season (May, August, April)
- Revenue averages $2,967 per month
- Occupancy rates average 49.0%
- Daily rates average $144
Shoulder Season
- Revenue averages $2,284 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $130
Low Season (January, February, June)
- Revenue drops to average $1,671 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $141
Seasonality Insights for Franklin Township
- The Airbnb seasonality in Franklin Township shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin Township's highest earning potential, with monthly revenues capable of climbing to $3,000, occupancy reaching a high of 58.4%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,390, occupancy could drop to 35.4%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Franklin Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Franklin Township (2025)
Exploring the top neighborhoods for short-term rentals in Franklin Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Franklin Park | A suburban area with a tight-knit community feel. Its convenient access to major highways and proximity to New Brunswick make it attractive for visitors. | Franklin Park Village Green, Duke Island Park, The Meadowlands, Central Jersey Regional Airport, The Appalachian Trail |
| Griggstown | Quaint village known for its historical charm and outdoor activities. Popular with nature lovers due to nearby parks and natural reserves. | Griggstown Native American Stone Tool Museum, Delaware and Raritan Canal State Park, Griggstown Quarries, State Theatre New Jersey |
| East Millstone | Small and quiet community with historic homes and a peaceful atmosphere. Ideal for those looking to escape the busyness of city life. | Millstone River, East Millstone Historic District, Catherine's Park, Robert Wood Johnson Reserve |
| Kingston | Charming village straddling Somerset and Middlesex counties, known for its character and community vibe. Close to several universities, attracting visitors. | Kingston Historic District, Titusville Playhouse, Gourmet food shops, D&R Canal State Park |
| Somerset | A larger township that combines suburban life with convenient access to major highways for easy commuting and tourism. | Colonial Park, Somerset County Park Commission, The New Jersey Convention and Exposition Center, Green Acres Trail |
| Ten Mile Run | Quiet residential area with family-friendly environments and outdoor spaces. Ideal for guests looking for a tranquil stay near urban conveniences. | Ten Mile Run Park, Donaldson Park, Local farms, Ten Mile Run Trail |
| New Brunswick | A lively city with a vibrant arts scene, great nightlife, and educational institutions. Highly sought after by students and visitors. | Rutgers University, State Theatre New Jersey, New Brunswick Cultural Center, The Stress Factory Comedy Club |
| Franklin Township | A diverse township with a variety of communities and amenities. Offers visitors a mix of suburban comfort and cultural experiences. | Franklin Township Public Library, Franklin Park Conservatory, Local breweries and wineries, Historic sites and parks |
Understanding Airbnb License Requirements & STR Laws in Franklin Township (2025)
While Franklin Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Franklin Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Franklin Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklin Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Villa in Princeton, NJ
Entire Place • 5 bedrooms
Historic Canal Home on Nature Preserve
Entire Place • 4 bedrooms
Forest Wonderland Sanctuary~Gourmet Ktchn, Firepit
Entire Place • 5 bedrooms
Private Luxurious Canal Estate
Entire Place • 5 bedrooms
Somerset Home w/ Large Yard Near Parks & Trails
Entire Place • 5 bedrooms
Beautiful Home in Franklin Park, near Princeton
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Franklin Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bobby | 1 | $153,648 | 25 | 5.00/5.0 |
| Avi And Tom | 2 | $149,911 | 140 | 4.92/5.0 |
| Tobias | 3 | $72,136 | 24 | 5.00/5.0 |
| Christina | 1 | $65,274 | 84 | 4.95/5.0 |
| AVE Somerset | 2 | $62,513 | 212 | 4.93/5.0 |
| Boris | 2 | $54,881 | 65 | 4.92/5.0 |
| David | 8 | $45,725 | 576 | 4.76/5.0 |
| Host #121680792 | 1 | $45,558 | 0 | N/A/5.0 |
| Eric | 1 | $41,596 | 32 | 4.69/5.0 |
| Freda | 1 | $38,630 | 53 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin Township.
Dive Deeper: Advanced Franklin Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin Township
- The Franklin Township Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.8% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin Township, House properties are the most common (66.1%), reflecting the local real estate landscape.
- Houses represent a significant 66.1% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Franklin Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin Township
- The dominant room capacity in Franklin Township is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 43.6% of the active Airbnb listings in Franklin Township, indicating a high concentration in these sizes.
Franklin Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin Township
- The most common guest capacity trend in Franklin Township vacation rentals is listings accommodating 2 guests (19.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Franklin Township STR market, accounting for 33.9% of listings.
- 14.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin Township.
- On average, properties in Franklin Township are equipped to host 2.2 guests.
Franklin Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin Township
- The most common availability pattern in Franklin Township falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franklin Township (46.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Franklin Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
49.2% of total
2 Nights
9 listings
15.3% of total
3 Nights
5 listings
8.5% of total
4-6 Nights
3 listings
5.1% of total
7-29 Nights
5 listings
8.5% of total
30+ Nights
8 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin Township is 1 Night, adopted by 49.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Franklin Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Franklin Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.2% of Franklin Township hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin Township.
Franklin Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
18.2% of total
Moderate
28 listings
50.9% of total
Firm
11 listings
20% of total
Strict
6 listings
10.9% of total
Cancellation Policy Insights for Franklin Township
- The prevailing Airbnb cancellation policy trend in Franklin Township is Moderate, used by 50.9% of listings.
- There's a relatively balanced mix between guest-friendly (69.1%) and stricter (30.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.9% market standard in Franklin Township.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin Township.
Franklin Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin Township
- The overall average booking lead time for vacation rentals in Franklin Township is 33 days.
- Guests book furthest in advance for stays during May (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Franklin Township.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Franklin Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Franklin Township (2025)
Amenity Prevalence
Amenity Insights for Franklin Township
- Essential amenities in Franklin Township that guests expect include: Wifi, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin Township: Wifi, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin Township to stay competitive.
Franklin Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Franklin Township
- The typical guest profile for Airbnb in Franklin Township consists of primarily domestic travelers (89%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.3% of guests.
- Key international markets include United States (89.3%) and Canada (4%).
- Top languages spoken are English (63.1%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and New Jersey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Franklin Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,751 | $672.66 | 30% |
| Freeland | 11 | $7,453 | $714.60 | 37% |
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Penn Estates | 58 | $5,118 | $395.06 | 47% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |