Hillside Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Hillside in 2025? Explore comprehensive Airbnb analytics for Hillside, New Jersey, United States to uncover income potential. This 2025 STR market report for Hillside, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 195 active listings.
Whether you're considering an Airbnb investment in Hillside, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hillside Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hillside Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hillside (2025)
Understanding the monthly revenue variations for Airbnb listings in Hillside is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillside is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillside across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,001+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,198 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $681 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $422, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillside
Hillside Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hillside STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillside:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillside
Average Daily Rate (ADR) Airbnb Trends in Hillside (2025)
Effective short term rental pricing strategy in Hillside involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillside typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $158+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Hillside
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Airbnb Seasonality Analysis & Trends in Hillside (2025)
Peak Season (June, August, September)
- Revenue averages $1,327 per month
- Occupancy rates average 47.1%
- Daily rates average $87
Shoulder Season
- Revenue averages $1,012 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $82
Low Season (January, February, November)
- Revenue drops to average $642 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $82
Seasonality Insights for Hillside
- The Airbnb seasonality in Hillside shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hillside's highest earning potential, with monthly revenues capable of climbing to $1,347, occupancy reaching a high of 63.9%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $587, occupancy could drop to 20.7%, and ADRs may adjust down to $75.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillside.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hillside seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hillside (2025)
Exploring the top neighborhoods for short-term rentals in Hillside? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillside Center | Conveniently located near public transportation and main roads, Hillside Center attracts visitors for its accessibility to Newark and nearby attractions. Perfect for business travelers and families seeking budget-friendly accommodations. | Hillside Municipal Building, Hillside Public Library, Allegiant Airport, Kearny Riverwalk, Irvington Park |
| Union Square | A vibrant area with local shops and restaurants, Union Square is appealing to travelers who want to experience the local culture while being close to major attractions in Newark and Hillside. | Union Square Park, Restaurants and cafes, Local boutiques, St. Michael's Church, Cultural events |
| Fayette Avenue | This residential area offers a peaceful retreat while still being close to urban amenities, attracting families and those looking for a quieter stay with nearby parks. | Fayette Avenue Park, Community Garden, Local diners, Basketball courts, Walking paths |
| Hillside Boulevard | Known for its family-friendly atmosphere and proximity to schools and parks, Hillside Boulevard is a great spot for families visiting the area on weekends or holidays. | Hillside Park, Local supermarkets, Family-run eateries, Nearby shopping centers, Community events |
| Morris Avenue | A bustling area known for its dining options and vibrant community events, attracting visitors looking for food experiences and nightlife. | Restaurants and nightlife, Local markets, Morris Avenue Park, Community events, Art fairs |
| Springfield Avenue | A key commercial corridor that draws both business and leisure travelers due to its various amenities and accessibility to transportation options. | Shopping areas, Local services, Cafes and eateries, Public transport access, Cultural festivals |
| Woods Avenue | A quieter area favored by families and long-term guests, offering a home-like atmosphere while being close to major roadways for easy commuting. | Local parks, Residential community, Walking paths, Nearby schools, Restaurants |
| Baker Street | A quaint residential area that appeals to those looking for a cozy, neighborhood feel while still being near urban conveniences, ideal for tourists wanting a local experience. | Baker Street Park, Community events, Art installations, Local cafes, Shopping opportunities |
Understanding Airbnb License Requirements & STR Laws in Hillside (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hillside. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hillside to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Hillside (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillsidebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
⭐️Best XL Home To Visit NYC+Hot Tub+Parking
Entire Place • 7 bedrooms
Hillside Haven: Serene 3BR Home Near NYC & EWR
Entire Place • 3 bedrooms
Brand new 3 B/R 6 bed basement. Near NYC/EWR
Private Room • 3 bedrooms
4 bedroom apartment
Entire Place • 4 bedrooms
Hillside Haven: Serene 1BR Home Near NYC & EWR
Entire Place • 1 bedroom
Best Apt To Visit NYC
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hillside (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hillside based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 62 | $211,021 | 449 | 4.50/5.0 |
| Roy | 7 | $165,787 | 337 | 4.36/5.0 |
| Lucas | 19 | $144,283 | 476 | 4.68/5.0 |
| Ace | 16 | $77,197 | 157 | 4.28/5.0 |
| Janelle | 2 | $74,872 | 110 | 4.94/5.0 |
| Alexander | 4 | $74,185 | 119 | 4.89/5.0 |
| Marcilene | 11 | $73,556 | 210 | 4.49/5.0 |
| Julie | 15 | $58,095 | 177 | 4.45/5.0 |
| Mendy | 1 | $37,892 | 30 | 4.83/5.0 |
| Marcilene | 11 | $26,873 | 73 | 4.36/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillside.
Dive Deeper: Advanced Hillside STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillside. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillside Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillside
- The Hillside Airbnb market composition is heavily skewed towards Private Room listings, which make up 62.1% of the 195 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hillside, House properties are the most common (72.3%), reflecting the local real estate landscape.
- Houses represent a significant 72.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 0.5%) offer potential for unique stay experiences.
Hillside Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillside
- The dominant room capacity in Hillside is 1 bedroom listings, making up 27.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 30.8% of the active Airbnb listings in Hillside, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hillside.
Hillside Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillside
- The most common guest capacity trend in Hillside vacation rentals is listings accommodating 2 guests (15.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Hillside STR market, accounting for 22.1% of listings.
- On average, properties in Hillside are equipped to host 1.1 guests.
Hillside Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillside
- The most common availability pattern in Hillside falls within the 271-366 days range, representing 62.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hillside (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hillside Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
168 listings
90.8% of total
2 Nights
6 listings
3.2% of total
3 Nights
3 listings
1.6% of total
4-6 Nights
2 listings
1.1% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
5 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hillside is 1 Night, adopted by 90.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.0%) of the Hillside Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.8% of Hillside hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillside.
Hillside Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
4% of total
Flexible
7 listings
4% of total
Moderate
7 listings
4% of total
Firm
13 listings
7.4% of total
Strict
141 listings
80.6% of total
Cancellation Policy Insights for Hillside
- The prevailing Airbnb cancellation policy trend in Hillside is Strict, used by 80.6% of listings.
- A majority (88.0%) of hosts in Hillside utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 80.6% market standard in Hillside.
- With 80.6% using Strict terms, this is a viable option in Hillside, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillside.
Hillside STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillside
- The overall average booking lead time for vacation rentals in Hillside is 11 days.
- Guests book furthest in advance for stays during June (average 21 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (15 days avg.) sees the longest lead times, while Fall (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (11 days) as a baseline for your pricing and availability strategy in Hillside.
- Target marketing efforts for the Summer season well in advance (at least 15 days) to capture early planners.
- Monitor your own booking lead times against these Hillside averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hillside (2025)
Amenity Prevalence
Amenity Insights for Hillside
- Essential amenities in Hillside that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillside: Wifi, Smoke alarm, Carbon monoxide alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Carbon monoxide alarm, Kitchen.
- Consider adding popular differentiators like Air conditioning or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillside to stay competitive.
Hillside Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hillside
- The typical guest profile for Airbnb in Hillside consists of primarily domestic travelers (72%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 71.5% of guests.
- Key international markets include United States (71.5%) and Canada (5.1%).
- Top languages spoken are English (54.2%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Newark.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hillside Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,751 | $672.66 | 30% |
| Freeland | 11 | $7,453 | $714.60 | 37% |
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Penn Estates | 58 | $5,118 | $395.06 | 47% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |