Neptune Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Neptune Township in 2025? Explore comprehensive Airbnb analytics for Neptune Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Neptune Township, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 213 active listings.
Whether you're considering an Airbnb investment in Neptune Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Neptune Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Neptune Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Neptune Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Neptune Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Neptune Township is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Neptune Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,096 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,493 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,877, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Neptune Township
Neptune Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Neptune Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Neptune Township:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Neptune Township
Average Daily Rate (ADR) Airbnb Trends in Neptune Township (2025)
Effective short term rental pricing strategy in Neptune Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Neptune Township typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $748+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $476 or more.
- Typical properties (Median) charge around $313 per night.
- Entry-level properties (Bottom 25%) earn around $212 per night.
Average Daily Rate (ADR) Trend by Month in Neptune Township
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Airbnb Seasonality Analysis & Trends in Neptune Township (2025)
Peak Season (August, July, June)
- Revenue averages $8,429 per month
- Occupancy rates average 58.0%
- Daily rates average $419
Shoulder Season
- Revenue averages $4,170 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $391
Low Season (January, February, March)
- Revenue drops to average $2,584 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $390
Seasonality Insights for Neptune Township
- The Airbnb seasonality in Neptune Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Neptune Township's highest earning potential, with monthly revenues capable of climbing to $10,198, occupancy reaching a high of 66.6%, and ADRs peaking at $428.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,427, occupancy could drop to 26.7%, and ADRs may adjust down to $371.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Neptune Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Neptune Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Neptune Township (2025)
Exploring the top neighborhoods for short-term rentals in Neptune Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Estell Manor Park | A beautiful natural area with walking paths and picnic spots, attracting families and nature lovers. Close proximity to outdoor activities and natural beauty. | Estell Manor Park trails, Scenic picnic areas, Wildlife watching, Fishing spots, Outdoor events |
| Ocean Grove | A charming historic district known for its Victorian architecture and beautiful beach. Popular with tourists looking for a relaxing beach getaway with quaint local shops and eateries. | Ocean Grove beach, Asbury Park Boardwalk, Cottage Row, Ocean Grove Camp Meeting Association, Local cafes and boutiques |
| Shark River Park | A large park with ample space for outdoor activities, fishing, and nature trails. Ideal for those seeking recreation and nature close to home. | Shark River trails, Fishing opportunities, Picnic areas, Birdwatching, Sports facilities |
| Neptune City | A small coastal borough with easy access to beaches and local attractions. Appeals to visitors who want a quieter stay near the ocean. | Neptune City beach access, Local restaurants, Art galleries, Nearby parks, Community events |
| Belmar | A bustling beach town known for its vibrant boardwalk and nightlife. Great for those seeking fun in the sun with plenty of entertainment options. | Belmar beach, Belmar Boardwalk, Live music venues, Water sports, Local eateries |
| Shark River Hills | A waterfront community with scenic views and a relaxed atmosphere. Attractive for families and travelers looking for a serene environment. | Shark River views, Walking paths, Fishing spots, Community parks, Quiet neighborhood |
| Asbury Park | A lively coastal city famous for its music scene and vibrant culture. A hotspot for tourists, artists, and foodies. | Asbury Park Boardwalk, The Stone Pony, Madison Square Garden, Art galleries, Live music events |
| Deal Lake | A serene lake area known for its outdoor recreational opportunities. Ideal for visitors who appreciate nature and tranquility. | Deal Lake kayaking, Fishing, Picnic areas, Nature walking paths, Wildlife observation |
Understanding Airbnb License Requirements & STR Laws in Neptune Township (2025)
While Neptune Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Neptune Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Neptune Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Neptune Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Melrose- Entire House
Entire Place • 12 bedrooms
HISTORIC SHORE RENTAL 5 MINUTE WALK TO BEACH!
Entire Place • 8 bedrooms
Boutique Ocean Grove & Asbury Park Sea View Gem!
Entire Place • 6 bedrooms
Victorian Charm Contemporary Living
Entire Place • 5 bedrooms
Corlies Estate 5bedroom on golf course w pool/spa
Entire Place • 5 bedrooms
Chic & Elegant Retreat
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Neptune Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Neptune Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Melrose | 7 | $507,378 | 662 | 4.70/5.0 |
| George | 3 | $425,519 | 42 | 4.90/5.0 |
| Gemma | 2 | $310,444 | 195 | 4.96/5.0 |
| Joseph | 15 | $285,925 | 185 | 4.82/5.0 |
| The Allenhurst | 10 | $247,778 | 339 | 4.70/5.0 |
| Jeremy | 2 | $197,015 | 36 | 4.97/5.0 |
| Fatima | 3 | $185,765 | 50 | 4.86/5.0 |
| John | 1 | $176,143 | 12 | 4.92/5.0 |
| Lisa | 16 | $162,665 | 95 | 4.67/5.0 |
| Haifa | 3 | $157,608 | 76 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Neptune Township.
Dive Deeper: Advanced Neptune Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Neptune Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNeptune Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Neptune Township
- The Neptune Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.2% of the 213 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Neptune Township, House properties are the most common (60.6%), reflecting the local real estate landscape.
- Houses represent a significant 60.6% portion, catering likely to families or larger groups.
- The presence of 15.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Neptune Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Neptune Township
- The dominant room capacity in Neptune Township is 1 bedroom listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.7% of the active Airbnb listings in Neptune Township, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Neptune Township.
Neptune Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Neptune Township
- The most common guest capacity trend in Neptune Township vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Neptune Township STR market, accounting for 51.6% of listings.
- 44.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Neptune Township.
- On average, properties in Neptune Township are equipped to host 4.6 guests.
Neptune Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Neptune Township
- The most common availability pattern in Neptune Township falls within the 271-366 days range, representing 54.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Neptune Township (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Neptune Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
18.5% of total
2 Nights
40 listings
19.5% of total
3 Nights
29 listings
14.1% of total
4-6 Nights
21 listings
10.2% of total
7-29 Nights
26 listings
12.7% of total
30+ Nights
51 listings
24.9% of total
Key Insights
- The most prevalent minimum stay requirement in Neptune Township is 30+ Nights, adopted by 24.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (24.9%) caters to monthly stays (30+ nights) in Neptune Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 24.9% of Neptune Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Neptune Township.
Neptune Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Flexible
12 listings
6% of total
Moderate
43 listings
21.6% of total
Firm
49 listings
24.6% of total
Strict
94 listings
47.2% of total
Cancellation Policy Insights for Neptune Township
- The prevailing Airbnb cancellation policy trend in Neptune Township is Strict, used by 47.2% of listings.
- A majority (71.8%) of hosts in Neptune Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.2% market standard in Neptune Township.
- With 47.2% using Strict terms, this is a viable option in Neptune Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Neptune Township.
Neptune Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Neptune Township
- The overall average booking lead time for vacation rentals in Neptune Township is 60 days.
- Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Neptune Township.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Neptune Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Neptune Township (2025)
Amenity Prevalence
Amenity Insights for Neptune Township
- Essential amenities in Neptune Township that guests expect include: Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Neptune Township: Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Neptune Township to stay competitive.
Neptune Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Neptune Township
- The typical guest profile for Airbnb in Neptune Township consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (1.2%).
- Top languages spoken are English (70%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Neptune Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,751 | $672.66 | 30% |
| Freeland | 11 | $7,453 | $714.60 | 37% |
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Penn Estates | 58 | $5,118 | $395.06 | 47% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |