Ocean City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Ocean City in 2025? Explore comprehensive Airbnb analytics for Ocean City, New Jersey, United States to uncover income potential. This 2025 STR market report for Ocean City, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 698 active listings.
Whether you're considering an Airbnb investment in Ocean City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocean City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ocean City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ocean City (2025)
Understanding the monthly revenue variations for Airbnb listings in Ocean City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocean City is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocean City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,240 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,468, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocean City
Ocean City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ocean City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocean City:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocean City
Average Daily Rate (ADR) Airbnb Trends in Ocean City (2025)
Effective short term rental pricing strategy in Ocean City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocean City typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $759+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $478 or more.
- Typical properties (Median) charge around $313 per night.
- Entry-level properties (Bottom 25%) earn around $206 per night.
Average Daily Rate (ADR) Trend by Month in Ocean City
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Airbnb Seasonality Analysis & Trends in Ocean City (2025)
Peak Season (August, July, June)
- Revenue averages $8,498 per month
- Occupancy rates average 56.6%
- Daily rates average $432
Shoulder Season
- Revenue averages $2,966 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $389
Low Season (January, February, March)
- Revenue drops to average $1,787 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $402
Seasonality Insights for Ocean City
- The Airbnb seasonality in Ocean City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ocean City's highest earning potential, with monthly revenues capable of climbing to $10,242, occupancy reaching a high of 65.8%, and ADRs peaking at $456.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,568, occupancy could drop to 20.1%, and ADRs may adjust down to $358.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocean City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ocean City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ocean City (2025)
Exploring the top neighborhoods for short-term rentals in Ocean City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Boardwalk | The iconic Ocean City Boardwalk offers a vibrant atmosphere with its variety of shops, restaurants, and entertainment options. It's a prime location for tourists seeking beachside fun and family activities. | Ocean City Boardwalk, Amusement parks, Jolly Roger Amusement Park, Mini-golf courses, Beachfront shops |
| North End | This tranquil area is known for its quiet beaches and family-friendly environment. It's perfect for families looking for a relaxing getaway while still being close to attractions. | North Street Beach, Ocean City Fishing Pier, Sunset Park, Nearby bike paths, Family-oriented events |
| South End | Famous for its beautiful beaches and proximity to the Ocean City Music Pier. The South End attracts visitors seeking a blend of relaxation and entertainment. | Ocean City Music Pier, Southend Surf Shop, Nearby dining options, Wide sandy beaches, Water sports rentals |
| Somers Point | Just across the bridge from Ocean City, this neighborhood offers a quieter alternative with access to local bars and restaurants, appealing to those looking for nightlife options. | Somers Point Bay, Local restaurants and nightlife, Great views of the bay, Bird Sanctuary, Fishing spots |
| Gardens District | This residential area is known for its beautiful homes and proximity to both the beach and bay, attracting families and tourists looking for a peaceful stay. | Gardens Beach, Beach access, Local parks, Biking paths, Nearby nature trails |
| Ocean City Historic District | Rich in history, this area offers charming architecture and a glimpse into Ocean City's past. A great spot for those interested in history and culture. | Historic buildings, Gardens and parks, Shopping and dining similar to early 20th century, Local museums, Cultural events |
| West Avenue | This area is popular for its lovely bay views and proximity to the beach along with residential feel, making it ideal for families and couples. | Bayside parks, Docks for fishing, Walking paths, Close to the beach, Tranquil neighborhoods |
| Central Ocean City | A bustling area with the best access to major attractions, dining, and shopping; it's perfect for tourists wanting to stay in the heart of the action. | Shopping centers, Local markets, Best dining options, Ocean City Public Library, Easy access to events and festivals |
Understanding Airbnb License Requirements & STR Laws in Ocean City (2025)
While Ocean City, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocean City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Ocean City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocean Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Beach Home w/Elevator, Full Linens & Bikes
Entire Place • 6 bedrooms
Gorgeous beach-front home in Ocean City, NJ
Entire Place • 6 bedrooms
9 BR steps to the beach & boardwalk!
Entire Place • 9 bedrooms
Spacious 5 Bedroom With Ocean Views On 5th Street
Entire Place • 5 bedrooms
Ocean Panorama - Beachfront Paradise
Entire Place • 4 bedrooms
Unique, large property: close to the beach
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ocean City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ocean City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steve | 38 | $1,075,576 | 136 | 4.96/5.0 |
| Elaine | 11 | $688,527 | 57 | 4.81/5.0 |
| Greta | 12 | $596,634 | 478 | 4.66/5.0 |
| Robert | 13 | $537,310 | 1925 | 4.74/5.0 |
| Jeff And Melissa | 4 | $448,800 | 199 | 4.86/5.0 |
| Luxury | 8 | $409,860 | 126 | 4.58/5.0 |
| Jody | 11 | $403,176 | 80 | 4.82/5.0 |
| John | 8 | $335,712 | 99 | 4.93/5.0 |
| Shore Stay Vacation Rentals | 6 | $311,953 | 352 | 4.47/5.0 |
| Evolve | 12 | $275,566 | 122 | 4.52/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocean City.
Dive Deeper: Advanced Ocean City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocean City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcean City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocean City
- The Ocean City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 698 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocean City, Apartment/Condo properties are the most common (46.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.6% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.0%) offer potential for unique stay experiences.
Ocean City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocean City
- The dominant room capacity in Ocean City is 3 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.6% of the active Airbnb listings in Ocean City, indicating a high concentration in these sizes.
- A significant 56.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocean City.
Ocean City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocean City
- The most common guest capacity trend in Ocean City vacation rentals is listings accommodating 8+ guests (46.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ocean City STR market, accounting for 62.3% of listings.
- 67.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocean City.
- On average, properties in Ocean City are equipped to host 6.1 guests.
Ocean City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocean City
- The most common availability pattern in Ocean City falls within the 271-366 days range, representing 67.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ocean City (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ocean City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
124 listings
18.2% of total
2 Nights
185 listings
27.2% of total
3 Nights
80 listings
11.7% of total
4-6 Nights
46 listings
6.8% of total
7-29 Nights
86 listings
12.6% of total
30+ Nights
160 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ocean City is 2 Nights, adopted by 27.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Ocean City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.2% of Ocean City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocean City.
Ocean City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
19 listings
3.1% of total
Super Strict 30 Days
7 listings
1.1% of total
Flexible
62 listings
10% of total
Moderate
58 listings
9.4% of total
Firm
174 listings
28.1% of total
Strict
300 listings
48.4% of total
Cancellation Policy Insights for Ocean City
- The prevailing Airbnb cancellation policy trend in Ocean City is Strict, used by 48.4% of listings.
- A majority (76.5%) of hosts in Ocean City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.4% market standard in Ocean City.
- With 48.4% using Strict terms, this is a viable option in Ocean City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocean City.
Ocean City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocean City
- The overall average booking lead time for vacation rentals in Ocean City is 60 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Ocean City.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Ocean City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ocean City (2025)
Amenity Prevalence
Amenity Insights for Ocean City
- Essential amenities in Ocean City that guests expect include: Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocean City: Air conditioning, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocean City to stay competitive.
Ocean City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ocean City
- The typical guest profile for Airbnb in Ocean City consists of primarily domestic travelers (98%), often arriving from nearby Philadelphia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and DC (0.6%).
- Top languages spoken are English (79.8%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Philadelphia and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ocean City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Cape May Point | 26 | $4,821 | $525.46 | 46% |
| Middletown Township | 10 | $4,793 | $417.64 | 53% |
| Stone Harbor | 40 | $4,627 | $656.36 | 39% |
| Harvey Cedars | 24 | $4,567 | $795.72 | 39% |
| Lambertville | 51 | $4,470 | $294.87 | 51% |
| Sea Bright | 48 | $4,438 | $544.25 | 45% |
| Bernardsville | 11 | $4,435 | $312.86 | 57% |
| Cape May | 300 | $4,431 | $521.91 | 40% |
| Knowlton Township | 13 | $4,311 | $338.83 | 47% |