South Brunswick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in South Brunswick in 2025? Explore comprehensive Airbnb analytics for South Brunswick, New Jersey, United States to uncover income potential. This 2025 STR market report for South Brunswick, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in South Brunswick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Brunswick Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Brunswick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Brunswick (2025)
Understanding the monthly revenue variations for Airbnb listings in South Brunswick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Brunswick is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Brunswick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,295+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,881 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,086 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $462, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Brunswick
South Brunswick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Brunswick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Brunswick:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Brunswick
Average Daily Rate (ADR) Airbnb Trends in South Brunswick (2025)
Effective short term rental pricing strategy in South Brunswick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Brunswick typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in South Brunswick
Get Live South Brunswick Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in South Brunswick (2025)
Peak Season (May, June, July)
- Revenue averages $3,102 per month
- Occupancy rates average 44.3%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,339 per month
- Occupancy maintains around 52.7%
- Daily rates hold near $128
Low Season (February, October, November)
- Revenue drops to average $1,529 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $126
Seasonality Insights for South Brunswick
- The Airbnb seasonality in South Brunswick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Brunswick's highest earning potential, with monthly revenues capable of climbing to $3,252, occupancy reaching a high of 65.6%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,335, occupancy could drop to 26.6%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Brunswick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Brunswick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Brunswick (2025)
Exploring the top neighborhoods for short-term rentals in South Brunswick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monmouth Junction | A developing suburban community with a family-friendly atmosphere and proximity to major transportation routes, making it appealing for travelers visiting the surrounding areas. | South Brunswick Community Center, Parks and Recreation facilities, Local dining options, Proximity to NJ Transit stations |
| South Brunswick Township Center | The central hub of South Brunswick, featuring local shops, dining, and recreational activities. It's a great location for those wishing to experience local culture and amenities. | South Brunswick Public Library, Local parks, Shoppes at South Brunswick, Cultural events and festivals |
| Towne Centre at South Brunswick | A well-designed shopping area with restaurants and stores that attracts both locals and visitors, making it a convenient point for hosting travelers. | Shopping options, Dining, Community events, Walking trails nearby |
| Historic Kingston | A quaint, historic village with charm and character, appealing to visitors interested in heritage and culture. | Kingston Mill, Princeton University nearby, Local history sites, Nature trails |
| Blackwell Park | A residential area known for its green spaces and clean environment, making it attractive for families and those wanting to escape the city hustle. | Blackwell Park, Nature walks, Family-friendly amenities, Community events |
| Princeton Junction | Close to the NJ Transit station, offering easy access to New York City and Philadelphia, making it popular among commuters and short-term travelers. | Princeton Junction train station, Nearby Princeton University, Local coffee shops, Parks |
| Fresh Ponds | A serene and scenic environment, perfect for those looking to relax and enjoy nature. This area attracts families and nature enthusiasts. | Fresh Ponds Park, Scenic views, Outdoor recreational activities, Community gatherings |
| Brunswick Acres | A diverse neighborhood with a mix of housing and amenities, appealing to various demographics, from families to young professionals. | Brunswick Acres Elementary School, Community parks, Sports facilities, Local dining options |
Understanding Airbnb License Requirements & STR Laws in South Brunswick (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in South Brunswick. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Brunswick to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in South Brunswick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Brunswickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset Point 4 Bedroom Home by D&R canal
Entire Place • 4 bedrooms
New! Sunrise Villa by D&R canal - Hike and Bike!
Entire Place • 4 bedrooms
Beautiful Guest Suite w Full Kitchen & Living Room
Entire Place • 1 bedroom
Cozy Quiet Back House
Entire Place • 1 bedroom
Private Room | Near Princeton! | Shared Home | 1BR
Private Room • N/A
South Brunswick -Highgate Manor -Princeton
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Brunswick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Brunswick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalia | 2 | $161,862 | 211 | 4.94/5.0 |
| Heather | 1 | $39,951 | 165 | 4.95/5.0 |
| Natalie | 9 | $38,983 | 31 | 4.96/5.0 |
| Jill | 1 | $26,139 | 17 | 5.00/5.0 |
| Margit | 1 | $10,468 | 75 | 4.93/5.0 |
| Kelly | 1 | $6,655 | 44 | 4.93/5.0 |
| Serdar | 1 | $6,157 | 7 | 4.86/5.0 |
| Cristin | 1 | $4,373 | 39 | 4.97/5.0 |
| Nicholas | 1 | $3,952 | 20 | 5.00/5.0 |
| Murty | 1 | $3,579 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Brunswick.
Dive Deeper: Advanced South Brunswick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Brunswick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Brunswick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Brunswick
- The South Brunswick Airbnb market composition is heavily skewed towards Private Room listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Brunswick, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
South Brunswick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Brunswick
- The dominant room capacity in South Brunswick is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 42.1% of the active Airbnb listings in South Brunswick, indicating a high concentration in these sizes.
South Brunswick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Brunswick
- The most common guest capacity trend in South Brunswick vacation rentals is listings accommodating 4 guests (21.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the South Brunswick STR market, accounting for 36.9% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Brunswick.
- On average, properties in South Brunswick are equipped to host 2.3 guests.
South Brunswick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Brunswick
- The most common availability pattern in South Brunswick falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in South Brunswick (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Brunswick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
21.1% of total
2 Nights
4 listings
21.1% of total
7-29 Nights
11 listings
57.9% of total
Key Insights
- The most prevalent minimum stay requirement in South Brunswick is 7-29 Nights, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 57.9% of South Brunswick hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Brunswick.
South Brunswick Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
3 listings
16.7% of total
Firm
1 listings
5.6% of total
Strict
13 listings
72.2% of total
Cancellation Policy Insights for South Brunswick
- The prevailing Airbnb cancellation policy trend in South Brunswick is Strict, used by 72.2% of listings.
- A majority (77.8%) of hosts in South Brunswick utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 72.2% market standard in South Brunswick.
- With 72.2% using Strict terms, this is a viable option in South Brunswick, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in South Brunswick.
South Brunswick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Brunswick
- The overall average booking lead time for vacation rentals in South Brunswick is 41 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in South Brunswick.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these South Brunswick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Brunswick (2025)
Amenity Prevalence
Amenity Insights for South Brunswick
- Essential amenities in South Brunswick that guests expect include: Heating, Hot water, Smoke alarm, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Air conditioning, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Brunswick: Heating, Hot water, Smoke alarm, Wifi, Essentials.
- Consider adding popular differentiators like Carbon monoxide alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Brunswick to stay competitive.
South Brunswick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Brunswick
- The typical guest profile for Airbnb in South Brunswick consists of primarily domestic travelers (79%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 78.5% of guests.
- Key international markets include United States (78.5%) and China (3.2%).
- Top languages spoken are English (60%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Brunswick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,751 | $672.66 | 30% |
| Freeland | 11 | $7,453 | $714.60 | 37% |
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Penn Estates | 58 | $5,118 | $395.06 | 47% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |