Spring Lake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Spring Lake in 2025? Explore comprehensive Airbnb analytics for Spring Lake, New Jersey, United States to uncover income potential. This 2025 STR market report for Spring Lake, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Spring Lake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spring Lake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spring Lake Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spring Lake (2025)
Understanding the monthly revenue variations for Airbnb listings in Spring Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spring Lake is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spring Lake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,791+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,851 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,883 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spring Lake
Spring Lake Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spring Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spring Lake:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spring Lake
Average Daily Rate (ADR) Airbnb Trends in Spring Lake (2025)
Effective short term rental pricing strategy in Spring Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spring Lake typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $564 or more.
- Typical properties (Median) charge around $383 per night.
- Entry-level properties (Bottom 25%) earn around $275 per night.
Average Daily Rate (ADR) Trend by Month in Spring Lake
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Airbnb Seasonality Analysis & Trends in Spring Lake (2025)
Peak Season (August, July, May)
- Revenue averages $6,021 per month
- Occupancy rates average 25.6%
- Daily rates average $573
Shoulder Season
- Revenue averages $2,600 per month
- Occupancy maintains around 21.4%
- Daily rates hold near $558
Low Season (February, March, November)
- Revenue drops to average $806 per month
- Occupancy decreases to average 7.4%
- Daily rates adjust to average $598
Seasonality Insights for Spring Lake
- The Airbnb seasonality in Spring Lake shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spring Lake's highest earning potential, with monthly revenues capable of climbing to $7,344, occupancy reaching a high of 32.6%, and ADRs peaking at $651.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $513.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spring Lake.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spring Lake seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spring Lake (2025)
Exploring the top neighborhoods for short-term rentals in Spring Lake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spring Lake Beach | Popular destination for families and couples seeking a charming beach experience. Known for its beautiful sandy shores, quaint boardwalk, and family-friendly atmosphere. | Spring Lake Boardwalk, Spring Lake Park, Ocean Avenue, St. Catharine Church, Spring Lake Golf Club |
| Downtown Spring Lake | Historic downtown area with boutique shops, restaurants, and cafes. Attracts visitors looking for a quaint small-town feel with easy access to the beach and local amenities. | The Spring Lake Theatre Company, Local restaurants and shops, Spring Lake Historical Society, Doolan's Shore Club |
| Lake Como | Adjacent to Spring Lake, offering a beautiful lakefront and a more relaxed atmosphere. Ideal for those looking to experience a quieter beach setting while still being close to Spring Lake. | Lake Como Beach, Lake Como Park, Fishing opportunities, Picnic areas |
| Belmar | Just south of Spring Lake, Belmar is known for its lively beach scene and boardwalk. Attracts younger crowds and families looking for a more vibrant beach experience. | Belmar Beach, Belmar Marina, Boardwalk amusements, Restaurants and nightlife |
| Manasquan | A charming coastal town nearby with a strong local community feel. Great for visitors looking for a more laid-back beach trip and easy access to Spring Lake. | Manasquan Beach, Manasquan River, Local stores and eateries, Fishing and boating opportunities |
| Sea Girt | A tranquil beach town just north of Spring Lake. Known for its natural beauty and peaceful atmosphere, ideal for those seeking relaxation. | Sea Girt Beach, Sea Girt Lighthouse, Local parks, Scenic walking paths |
| Point Pleasant Beach | A bustling beach town known for its family-friendly attractions and entertainment options. Popular among tourists and ideal for hosts catering to families. | Point Pleasant Beach Boardwalk, Jenkinson's Aquarium, Amusement parks, Diverse dining options |
| Asbury Park | A vibrant and artistic community known for its music scene and historic boardwalk. Attracts a diverse crowd interested in culture, nightlife, and art. | Asbury Park Boardwalk, The Stone Pony, Music venues, Art galleries, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Spring Lake (2025)
While Spring Lake, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spring Lake to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Spring Lake (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spring Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spring Lake Stunner!
Entire Place • 6 bedrooms
Lake House at the Beach - 6 beach badges included
Entire Place • 4 bedrooms
Classic Beach charm in winsome town
Entire Place • 5 bedrooms
Spring Lake Family Rental- 3 Blocks from Beach
Entire Place • 3 bedrooms
Spring Lake 6 bed 4 blk to beach W/ BRAND NEW POOL
Entire Place • 6 bedrooms
Charming Spring Lake Beach House 3BR Beach & Town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spring Lake (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spring Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nancy | 1 | $138,327 | 4 | 5.00/5.0 |
| Lori | 1 | $93,279 | 21 | 4.67/5.0 |
| Eithne | 1 | $84,120 | 29 | 4.83/5.0 |
| Janine | 1 | $48,900 | 71 | 4.82/5.0 |
| Julia | 1 | $44,805 | 55 | 4.91/5.0 |
| Mj | 1 | $40,417 | 66 | 4.74/5.0 |
| Jacob | 1 | $38,758 | 18 | 4.89/5.0 |
| Host #88001484 | 1 | $35,521 | 0 | N/A/5.0 |
| Host #98512764 | 2 | $19,029 | 5 | N/A/5.0 |
| Ronna | 8 | $13,117 | 77 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spring Lake.
Dive Deeper: Advanced Spring Lake STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spring Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpring Lake Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spring Lake
- The Spring Lake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.9% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Spring Lake, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 28.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Spring Lake Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spring Lake
- The dominant room capacity in Spring Lake is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.2% of the active Airbnb listings in Spring Lake, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Spring Lake.
Spring Lake Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spring Lake
- The most common guest capacity trend in Spring Lake vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Spring Lake STR market, accounting for 52.4% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spring Lake.
- On average, properties in Spring Lake are equipped to host 4.7 guests.
Spring Lake Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spring Lake
- The most common availability pattern in Spring Lake falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Spring Lake (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
Spring Lake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10% of total
2 Nights
2 listings
10% of total
3 Nights
2 listings
10% of total
4-6 Nights
3 listings
15% of total
7-29 Nights
8 listings
40% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Spring Lake is 7-29 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15%) caters to monthly stays (30+ nights) in Spring Lake, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 40% of Spring Lake hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spring Lake.
Spring Lake Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Firm
2 listings
11.1% of total
Strict
14 listings
77.8% of total
Cancellation Policy Insights for Spring Lake
- The prevailing Airbnb cancellation policy trend in Spring Lake is Strict, used by 77.8% of listings.
- A majority (88.9%) of hosts in Spring Lake utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 77.8% market standard in Spring Lake.
- With 77.8% using Strict terms, this is a viable option in Spring Lake, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Spring Lake.
Spring Lake STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spring Lake
- The overall average booking lead time for vacation rentals in Spring Lake is 71 days.
- Guests book furthest in advance for stays during September (average 179 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (143 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Spring Lake.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 179 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 143 days) to capture early planners.
- Monitor your own booking lead times against these Spring Lake averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spring Lake (2025)
Amenity Prevalence
Amenity Insights for Spring Lake
- Essential amenities in Spring Lake that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Free parking on premises, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spring Lake: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Carbon monoxide alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spring Lake to stay competitive.
Spring Lake Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spring Lake
- The typical guest profile for Airbnb in Spring Lake consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 93.1% of guests.
- Key international markets include United States (93.1%) and DC (3.4%).
- Top languages spoken are English (55.6%) followed by Italian (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and New Jersey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spring Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,751 | $672.66 | 30% |
| Freeland | 11 | $7,453 | $714.60 | 37% |
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Penn Estates | 58 | $5,118 | $395.06 | 47% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |