Aztec Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Aztec in 2025? Explore comprehensive Airbnb analytics for Aztec, New Mexico, United States to uncover income potential. This 2025 STR market report for Aztec, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Aztec, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aztec Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aztec Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aztec (2025)
Understanding the monthly revenue variations for Airbnb listings in Aztec is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aztec is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aztec across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,286+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,022 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,842 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,176, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aztec
Aztec Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aztec STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aztec:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aztec
Average Daily Rate (ADR) Airbnb Trends in Aztec (2025)
Effective short term rental pricing strategy in Aztec involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aztec typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Aztec
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Airbnb Seasonality Analysis & Trends in Aztec (2025)
Peak Season (May, April, June)
- Revenue averages $2,859 per month
- Occupancy rates average 62.7%
- Daily rates average $119
Shoulder Season
- Revenue averages $2,267 per month
- Occupancy maintains around 59.0%
- Daily rates hold near $123
Low Season (January, August, November)
- Revenue drops to average $1,644 per month
- Occupancy decreases to average 46.2%
- Daily rates adjust to average $123
Seasonality Insights for Aztec
- The Airbnb seasonality in Aztec shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aztec's highest earning potential, with monthly revenues capable of climbing to $3,072, occupancy reaching a high of 71.0%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,327, occupancy could drop to 40.3%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aztec.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aztec seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aztec (2025)
Exploring the top neighborhoods for short-term rentals in Aztec? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aztec Ruins National Monument | A UNESCO World Heritage site featuring the preserved ruins of an ancient Puebloan community. This site attracts history buffs and tourists interested in Native American culture. | Aztec Ruins National Monument, Historic Aztec Downtown, San Juan River, Riverview Golf Course, Animas River Trail |
| Farmington | A nearby city with a vibrant community and attractions, making it a great base for exploring the Four Corners region. Ideal for families and travelers looking for convenience and activities. | Farmington Museum, Pinon Hills Golf Course, Bisti/De-Na-Zin Wilderness, Riverwalk, Lions Wilderness Park |
| Durango, Colorado (1 hour drive) | A charming town known for its historic downtown and outdoor activities. Popular among tourists looking for adventures in nature and cultural experiences. | Durango & Silverton Narrow Gauge Railroad, Historic Downtown Durango, Animas River Trail, San Juan National Forest, Purgatory Resort |
| Chaco Culture National Historical Park | Another UNESCO World Heritage site featuring ancient ruins and monumental architecture. Great for visitors interested in archaeology and Native American history. | Chaco Canyon ruins, Hiking trails, Star gazing, Native American history, Visitor Center |
| Pagosa Springs, Colorado (1.5 hours drive) | Known for its natural hot springs and outdoor recreation. Attracts visitors seeking relaxation and outdoor activities. | Hot Springs, Wolf Creek Ski Area, San Juan River, Pagosa Springs Golf Club, Hiking in the San Juan Mountains |
| Crownpoint | A small community offering a glimpse into Navajo culture. It's a unique place for visitors looking to experience authentic Native American life and culture. | Navajo Cultural Center, Local artisans, Scenic vistas, Crownpoint Rodeo |
| San Juan River | Perfect for outdoor enthusiasts interested in fishing, rafting, and enjoying the beautiful landscapes. Appeals to adventure seekers and families. | River rafting, Fishing spots, Camping areas, Biking trails, Kayaking |
| Bloomfield | A neighboring town with access to various regional attractions and activities. Offers a quieter alternative for Airbnb hosts and guests. | Bloomfield Museum, Navajo Lake State Park, Historic Route 66, Recreation areas, Local restaurants |
Understanding Airbnb License Requirements & STR Laws in Aztec (2025)
While Aztec, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aztec to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Aztec (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aztecbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vista a Spacious & Pet friendly 5 BR ranch style
Entire Place • 5 bedrooms
Flora Vista Casa
Entire Place • 4 bedrooms
Durango, Aztec~Your Home on the Mesa!
Entire Place • 3 bedrooms
Wildwood Cabin on the River
Entire Place • 1 bedroom
River Valley Casita
Entire Place • 1 bedroom
Willow House a Vintage Retreat in the Country.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aztec (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aztec based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kathy | 1 | $47,959 | 97 | 4.96/5.0 |
| Savannah | 1 | $44,011 | 23 | 5.00/5.0 |
| Joseph | 1 | $41,991 | 51 | 4.86/5.0 |
| Kelly | 1 | $36,872 | 54 | 4.96/5.0 |
| Cindy | 1 | $28,567 | 778 | 4.97/5.0 |
| Brenda | 1 | $27,037 | 358 | 4.93/5.0 |
| Robin | 5 | $25,310 | 7 | 0.97/5.0 |
| Brent & Dianne | 1 | $24,389 | 248 | 4.87/5.0 |
| Tiffani | 1 | $19,793 | 118 | 4.93/5.0 |
| Michelle | 1 | $18,221 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aztec.
Dive Deeper: Advanced Aztec STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aztec. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAztec Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aztec
- The Aztec Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Aztec, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- The presence of 22.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.5%) offer potential for unique stay experiences.
Aztec Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aztec
- The dominant room capacity in Aztec is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Aztec, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aztec.
Aztec Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aztec
- The most common guest capacity trend in Aztec vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Aztec STR market, accounting for 54.6% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aztec.
- On average, properties in Aztec are equipped to host 4.1 guests.
Aztec Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aztec
- The most common availability pattern in Aztec falls within the 271-366 days range, representing 31.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Aztec (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aztec Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
75% of total
2 Nights
3 listings
18.8% of total
3 Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Aztec is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Aztec Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Aztec hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aztec.
Aztec Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
37.5% of total
Moderate
6 listings
37.5% of total
Firm
4 listings
25% of total
Cancellation Policy Insights for Aztec
- The prevailing Airbnb cancellation policy trend in Aztec is Flexible, used by 37.5% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Aztec may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Aztec.
- Regularly review your cancellation policy against competitors and market demand shifts in Aztec.
Aztec STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aztec
- The overall average booking lead time for vacation rentals in Aztec is 32 days.
- Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Aztec.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Aztec averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aztec (2025)
Amenity Prevalence
Amenity Insights for Aztec
- Essential amenities in Aztec that guests expect include: Heating, Smoke alarm, Wifi, Coffee maker, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aztec: Heating, Smoke alarm, Wifi, Coffee maker, Air conditioning.
- Prioritize adding missing essentials: Coffee maker, Air conditioning.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aztec to stay competitive.
Aztec Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aztec
- The typical guest profile for Airbnb in Aztec consists of primarily domestic travelers (96%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and United Kingdom (1.1%).
- Top languages spoken are English (73.9%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Tucson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aztec Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mountain Village | 337 | $5,942 | $959.33 | 32% |
| Telluride | 586 | $4,908 | $616.61 | 38% |
| Placerville | 17 | $4,206 | $544.44 | 36% |
| Hesperus | 17 | $3,886 | $367.83 | 46% |
| Silverton | 76 | $3,209 | $273.69 | 44% |
| Durango | 1,116 | $2,914 | $342.76 | 38% |
| Bluff | 16 | $2,716 | $237.86 | 43% |
| Ignacio | 11 | $2,712 | $153.45 | 61% |
| Pagosa Springs | 770 | $2,318 | $231.62 | 38% |
| Dolores | 83 | $2,199 | $228.64 | 46% |