Chama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Chama in 2025? Explore comprehensive Airbnb analytics for Chama, New Mexico, United States to uncover income potential. This 2025 STR market report for Chama, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Chama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chama Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chama (2025)
Understanding the monthly revenue variations for Airbnb listings in Chama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chama is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,468+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,459 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,048 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $979, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chama
Chama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chama:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chama
Average Daily Rate (ADR) Airbnb Trends in Chama (2025)
Effective short term rental pricing strategy in Chama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chama typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $358+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in Chama
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Airbnb Seasonality Analysis & Trends in Chama (2025)
Peak Season (July, August, October)
- Revenue averages $3,562 per month
- Occupancy rates average 47.2%
- Daily rates average $231
Shoulder Season
- Revenue averages $2,718 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $231
Low Season (February, March, April)
- Revenue drops to average $1,246 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $223
Seasonality Insights for Chama
- The Airbnb seasonality in Chama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chama's highest earning potential, with monthly revenues capable of climbing to $3,609, occupancy reaching a high of 49.6%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,144, occupancy could drop to 19.8%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chama (2025)
Exploring the top neighborhoods for short-term rentals in Chama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chama River | picturesque riverfront area that attracts nature lovers and outdoor enthusiasts for fishing, rafting, and relaxing by the water. | Chama River Canyon, Cumbres & Toltec Scenic Railroad, Heron Lake State Park, El Vado Lake State Park, Chama Ski Area |
| Downtown Chama | the heart of Chama with local shops, eateries, and cultural heritage, perfect for travelers wanting to experience local life. | Chama Museum & Cultural Center, local restaurants, art galleries, shopping boutiques |
| Cumbres Pass | A stunning mountain pass offering scenic views and hiking opportunities, ideal for those seeking adventure amidst nature. | Scenic Byway, hiking trails, Cumbres & Toltec Scenic Railroad views |
| Heron Lake | A beautiful area known for tranquility and outdoor activities like kayaking and fishing, appealing to families and couples seeking a peaceful getaway. | Heron Lake State Park, fishing spots, hiking trails |
| El Vado Lake | Popular for water-based activities and camping, attracting visitors looking for fun in the sun on the water. | El Vado Lake State Park, camping sites, water sports activities |
| Chama Ski Area | A small ski resort perfect for winter sports enthusiasts, attracting visitors year-round for skiing and snowboarding. | ski slopes, snowboarding, winter sports rentals |
| Coyote Canyon | An excellent spot for hiking and wildlife watching, appealing to nature photographers and outdoor explorers. | hiking trails, wildlife watching areas, scenic views |
| Pine Valley | A serene valley known for its natural beauty, attracting those looking for a remote escape and nature-focused retreats. | nature trails, stargazing spots, wildflower viewing |
Understanding Airbnb License Requirements & STR Laws in Chama (2025)
While Chama, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chama to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chama Valley Views - Cabin Azul
Entire Place • 3 bedrooms
Easy Access to Rio Chama - Buffalo Run Cabin
Entire Place • 3 bedrooms
Downtown Chama 1 Block From Train - Encanto Lodge
Entire Place • 5 bedrooms
Luxury mountain retreat with private river access.
Entire Place • 4 bedrooms
Elk Meadows Getaway
Entire Place • 3 bedrooms
Alta Vista-Spectacular Views of the Brazos Cliffs
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Austin | 10 | $339,979 | 349 | 4.94/5.0 |
| Donald | 3 | $122,679 | 301 | 4.81/5.0 |
| Michael | 1 | $53,786 | 34 | 5.00/5.0 |
| Elizabeth | 1 | $52,489 | 73 | 4.96/5.0 |
| Veronica | 4 | $43,150 | 8 | 4.75/5.0 |
| Evolve | 1 | $38,967 | 11 | 4.91/5.0 |
| Cody | 1 | $34,294 | 53 | 4.92/5.0 |
| Lloyd | 1 | $30,185 | 56 | 4.89/5.0 |
| Carlos | 1 | $27,426 | 13 | 4.31/5.0 |
| Lisa | 1 | $25,442 | 33 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chama.
Dive Deeper: Advanced Chama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chama
- The Chama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chama, House properties are the most common (38.5%), reflecting the local real estate landscape.
- Houses represent a significant 38.5% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Chama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chama
- The dominant room capacity in Chama is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.4% of the active Airbnb listings in Chama, indicating a high concentration in these sizes.
- A significant 46.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chama.
Chama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chama
- The most common guest capacity trend in Chama vacation rentals is listings accommodating 8+ guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Chama STR market, accounting for 48.7% of listings.
- 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chama.
- On average, properties in Chama are equipped to host 4.7 guests.
Chama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chama
- The most common availability pattern in Chama falls within the 271-366 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chama (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
16.2% of total
2 Nights
25 listings
67.6% of total
3 Nights
2 listings
5.4% of total
4-6 Nights
1 listings
2.7% of total
30+ Nights
3 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Chama is 2 Nights, adopted by 67.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.8%) of the Chama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 67.6% of Chama hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
- A 2-night minimum appears standard (67.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chama.
Chama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
39.5% of total
Moderate
10 listings
26.3% of total
Firm
1 listings
2.6% of total
Strict
12 listings
31.6% of total
Cancellation Policy Insights for Chama
- The prevailing Airbnb cancellation policy trend in Chama is Flexible, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (65.8%) and stricter (34.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.5% market standard in Chama.
- With 31.6% using Strict terms, this is a viable option in Chama, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Chama.
Chama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chama
- The overall average booking lead time for vacation rentals in Chama is 44 days.
- Guests book furthest in advance for stays during October (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Chama.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Chama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chama (2025)
Amenity Prevalence
Amenity Insights for Chama
- Essential amenities in Chama that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chama: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chama to stay competitive.
Chama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chama
- The typical guest profile for Airbnb in Chama consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and United Kingdom (1.2%).
- Top languages spoken are English (75.2%) followed by Spanish (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Santa Fe.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mountain Village | 323 | $6,901 | $1098.33 | 33% |
| Telluride | 592 | $5,230 | $659.73 | 38% |
| La Plata County | 13 | $3,796 | $660.86 | 33% |
| Santa Fe | 1,762 | $3,667 | $296.25 | 49% |
| Arroyo Seco | 55 | $3,279 | $335.30 | 41% |
| Silverton | 78 | $3,056 | $280.09 | 42% |
| Valdez | 35 | $2,985 | $354.68 | 37% |
| Durango | 1,035 | $2,954 | $338.75 | 39% |
| El Prado | 227 | $2,888 | $248.48 | 46% |
| Abiquiu | 38 | $2,823 | $216.71 | 52% |