Clovis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Clovis in 2025? Explore comprehensive Airbnb analytics for Clovis, New Mexico, United States to uncover income potential. This 2025 STR market report for Clovis, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Clovis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clovis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clovis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clovis (2025)
Understanding the monthly revenue variations for Airbnb listings in Clovis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clovis is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clovis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,662+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,600 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,564 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $794, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clovis
Clovis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clovis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clovis:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clovis
Average Daily Rate (ADR) Airbnb Trends in Clovis (2025)
Effective short term rental pricing strategy in Clovis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clovis typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Clovis
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Airbnb Seasonality Analysis & Trends in Clovis (2025)
Peak Season (July, October, August)
- Revenue averages $2,169 per month
- Occupancy rates average 54.8%
- Daily rates average $102
Shoulder Season
- Revenue averages $1,836 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $120
Low Season (January, November, December)
- Revenue drops to average $1,377 per month
- Occupancy decreases to average 38.6%
- Daily rates adjust to average $111
Seasonality Insights for Clovis
- The Airbnb seasonality in Clovis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clovis's highest earning potential, with monthly revenues capable of climbing to $2,241, occupancy reaching a high of 59.1%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,327, occupancy could drop to 36.5%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clovis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clovis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clovis (2025)
Exploring the top neighborhoods for short-term rentals in Clovis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Clovis | Historic downtown area with charming shops and restaurants, attracting visitors for its local culture and events. Ideal for travelers looking to experience Clovis's heritage. | Cannon Air Force Base, Clovis Depot Model Train Museum, Hillcrest Park Zoo, Clovis Civic Center, Local shops and eateries |
| North Clovis | Residential area with family-friendly amenities and close proximity to parks. Great for families visiting relatives or in town for events. | Clovis Community College, Northeast Park, Railroad Park, Shopping centers, Local dining options |
| South Clovis | Growing area with access to major highways and modern conveniences, appealing to both business travelers and tourists. | Clovis Municipal Airport, Local chain restaurants, Clovis Farmer's Market, Southwest Cheese Company, Large shopping outlets |
| East Clovis | Quiet neighborhoods with access to local parks and schools. Attractive for long-term stays or families. | Pioneer Park, Bushland Park, Clovis High School, Local playgrounds, Community events |
| West Clovis | Developing area with new retail establishments and easy access to Clovis events, perfect for visitors looking for modern amenities. | Clovis Walmart Supercenter, Pizza Hut, West Clovis Community Pool, Local coffee shops, New retail centers |
| Clovis Civic Center | Central location for business events and gatherings, attracting corporate travelers and event attendees. | Clovis Civic Center, Public art installations, Proximity to hotels, Event venues, Business amenities |
| Hillcrest Park | Home to the beautiful Hillcrest Park and Zoo, a family-friendly destination, making it ideal for family stays. | Hillcrest Park, Hillcrest Park Zoo, Outdoor picnic areas, Local attractions, Recreational facilities |
| Cannon AFB Area | Proximity to Cannon Air Force Base makes this area popular with military families and personnel on temporary duty. | Cannon Air Force Base, Military family accommodations, Nearby recreational parks, Family-friendly dining options, Base-related events |
Understanding Airbnb License Requirements & STR Laws in Clovis (2025)
While Clovis, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clovis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clovis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Clovisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Clovis NE! 4 bdrm/3 bath family/pet-friendly home
Entire Place • 4 bedrooms
Luxury Home, Pet Friendly
Entire Place • 4 bedrooms
A Diamond in the Rough
Entire Place • 4 bedrooms
Fresh Remodeled 2 Story Golf Course Retreat
Entire Place • 3 bedrooms
Mi Casa es su Casa
Entire Place • 3 bedrooms
4 Bedroom retreat in town center
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clovis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clovis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LaTasha | 5 | $80,193 | 112 | 4.97/5.0 |
| Cavu | 4 | $71,989 | 402 | 4.86/5.0 |
| Antonio | 3 | $60,968 | 51 | 4.98/5.0 |
| Priscilla | 2 | $59,714 | 24 | 4.75/5.0 |
| Danielle | 2 | $54,360 | 53 | 4.91/5.0 |
| Naomi | 2 | $50,929 | 269 | 4.88/5.0 |
| Marcy | 1 | $44,864 | 83 | 5.00/5.0 |
| Leeza | 1 | $28,045 | 38 | 4.89/5.0 |
| Charlotte | 2 | $23,834 | 41 | 4.97/5.0 |
| Melanie | 4 | $22,239 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clovis.
Dive Deeper: Advanced Clovis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clovis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClovis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clovis
- The Clovis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clovis, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- The presence of 14.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Clovis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clovis
- The dominant room capacity in Clovis is 2 bedrooms listings, making up 41.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.0% of the active Airbnb listings in Clovis, indicating a high concentration in these sizes.
- A significant 34.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clovis.
Clovis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clovis
- The most common guest capacity trend in Clovis vacation rentals is listings accommodating 6 guests (26.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Clovis STR market, accounting for 46.3% of listings.
- 46.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clovis.
- On average, properties in Clovis are equipped to host 4.7 guests.
Clovis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clovis
- The most common availability pattern in Clovis falls within the 181-270 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Clovis (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clovis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
47.5% of total
2 Nights
11 listings
27.5% of total
3 Nights
2 listings
5% of total
4-6 Nights
3 listings
7.5% of total
7-29 Nights
1 listings
2.5% of total
30+ Nights
4 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Clovis is 1 Night, adopted by 47.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Clovis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.5% of Clovis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clovis.
Clovis Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
40.5% of total
Moderate
5 listings
13.5% of total
Firm
9 listings
24.3% of total
Strict
8 listings
21.6% of total
Cancellation Policy Insights for Clovis
- The prevailing Airbnb cancellation policy trend in Clovis is Flexible, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.5% market standard in Clovis.
- Regularly review your cancellation policy against competitors and market demand shifts in Clovis.
Clovis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clovis
- The overall average booking lead time for vacation rentals in Clovis is 25 days.
- Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Clovis.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Clovis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clovis (2025)
Amenity Prevalence
Amenity Insights for Clovis
- Essential amenities in Clovis that guests expect include: Free parking on premises, TV, Wifi, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Bed linens, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clovis: Free parking on premises, TV, Wifi, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: TV, Wifi, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Microwave or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clovis to stay competitive.
Clovis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clovis
- The typical guest profile for Airbnb in Clovis consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and United Kingdom (0.7%).
- Top languages spoken are English (75.4%) followed by Spanish (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Clovis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clovis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.