Deming Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Deming in 2025? Explore comprehensive Airbnb analytics for Deming, New Mexico, United States to uncover income potential. This 2025 STR market report for Deming, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Deming, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deming Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Deming Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Deming (2025)
Understanding the monthly revenue variations for Airbnb listings in Deming is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deming is typically October, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deming across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,894+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,903 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,848 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,012, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deming
Deming Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Deming STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deming:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deming
Average Daily Rate (ADR) Airbnb Trends in Deming (2025)
Effective short term rental pricing strategy in Deming involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deming typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Deming
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Airbnb Seasonality Analysis & Trends in Deming (2025)
Peak Season (October, November, December)
- Revenue averages $2,423 per month
- Occupancy rates average 65.7%
- Daily rates average $103
Shoulder Season
- Revenue averages $2,095 per month
- Occupancy maintains around 50.8%
- Daily rates hold near $102
Low Season (March, April, July)
- Revenue drops to average $1,786 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $102
Seasonality Insights for Deming
- The Airbnb seasonality in Deming shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Deming's highest earning potential, with monthly revenues capable of climbing to $2,437, occupancy reaching a high of 68.2%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,694, occupancy could drop to 29.5%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deming.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Deming seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Deming (2025)
Exploring the top neighborhoods for short-term rentals in Deming? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Deming | The heart of the city, featuring historical buildings and a community vibe. Ideal for travelers wanting to experience local culture and events, with easy access to dining and shopping. | Deming Luna Mimbres Museum, Starmax Movie Theater, Deming Arts Center, Luna County Courthouse, City Park |
| Rockhound State Park | A natural gem known for its beautiful landscapes and rockhounding opportunities. Perfect for nature enthusiasts and families looking for outdoor adventures. | Rockhound State Park, Luna Rossa Winery, Chihuahuan Desert Nature Center, Picacho Peak |
| Deming Historical District | Rich in historical significance, this area attracts history buffs and those interested in the Old West. A quaint neighborhood with unique architecture and charm. | Deming Historic District, The Old West RV Park, Mimbres Valley Historical Society, Old Fire Station, Sierra Lanes Bowling Alley |
| Columbus | Just a short drive from Deming, this border town offers unique cultural experiences and access to historical sites related to the Pancho Villa raid. | Pancho Villa State Park, Columbus Historical Society, Old Columbus Depot |
| Mimbres Valley | Scenic valley with beautiful landscapes and opportunities for outdoor activities, such as hiking and bird watching. Ideal for those seeking tranquility and nature. | Mimbres River, Gila National Forest, Hiking Trails, Bird Watching Areas |
| City of Rocks State Park | Famous for its unique rock formations, this area is a draw for outdoor enthusiasts and families looking for a unique day trip from Deming. | City of Rocks formations, Camping Areas, Hiking Trails, Picnic Areas |
| Luna County | Surrounding Deming, this area offers agricultural tours and beautiful views of the desert landscapes. A chance for guests to experience local farming culture. | Local farms and orchards, Scenic drives, Farmers markets |
| North Deming | A quieter residential area that provides a home-like atmosphere for families and long-term stays. Close to schools and parks, suitable for families visiting. | Local parks, Playgrounds, Schools and community centers |
Understanding Airbnb License Requirements & STR Laws in Deming (2025)
While Deming, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deming to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Deming (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Demingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Winery Estate.
Entire Place • 7 bedrooms
3 bedroom 2 bath hidden Luxury
Entire Place • 3 bedrooms
Mallery Getaway Retreat!
Entire Place • 3 bedrooms
Cozy A Cottage
Entire Place • 3 bedrooms
Mi Cottage Oasis
Entire Place • 3 bedrooms
Pistachio Oasis!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Deming (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Deming based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erica | 4 | $148,861 | 209 | 4.99/5.0 |
| Esli | 4 | $110,219 | 225 | 4.95/5.0 |
| Jennifer | 5 | $73,024 | 202 | 4.91/5.0 |
| Van | 1 | $69,212 | 39 | 4.69/5.0 |
| Jayden | 5 | $66,956 | 72 | 4.87/5.0 |
| Andrea | 1 | $25,181 | 12 | 4.75/5.0 |
| Martin | 3 | $24,588 | 291 | 4.84/5.0 |
| Jodie | 1 | $20,477 | 91 | 4.91/5.0 |
| Meg | 1 | $18,588 | 139 | 4.96/5.0 |
| Jenifer | 1 | $18,284 | 24 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deming.
Dive Deeper: Advanced Deming STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deming. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeming Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deming
- The Deming Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deming, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Deming Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deming
- The dominant room capacity in Deming is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Deming, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deming.
Deming Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deming
- The most common guest capacity trend in Deming vacation rentals is listings accommodating 6 guests (28.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Deming STR market, accounting for 53.1% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deming.
- On average, properties in Deming are equipped to host 5.0 guests.
Deming Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deming
- The most common availability pattern in Deming falls within the 91-180 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 46.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Deming (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Deming Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
63.3% of total
2 Nights
8 listings
26.7% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Deming is 1 Night, adopted by 63.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Deming Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.3% of Deming hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deming.
Deming Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
10 listings
34.5% of total
Firm
8 listings
27.6% of total
Strict
5 listings
17.2% of total
Cancellation Policy Insights for Deming
- The prevailing Airbnb cancellation policy trend in Deming is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Deming.
- Regularly review your cancellation policy against competitors and market demand shifts in Deming.
Deming STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Deming
- The overall average booking lead time for vacation rentals in Deming is 33 days.
- Guests book furthest in advance for stays during January (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Deming.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Deming averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Deming (2025)
Amenity Prevalence
Amenity Insights for Deming
- Essential amenities in Deming that guests expect include: Air conditioning, Heating, Hot water, TV, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deming: Air conditioning, Heating, Hot water, TV, Free parking on premises, Wifi.
- Prioritize adding missing essentials: TV, Free parking on premises, Wifi.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deming to stay competitive.
Deming Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Deming
- The typical guest profile for Airbnb in Deming consists of primarily domestic travelers (97%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Canada (1.1%).
- Top languages spoken are English (64.2%) followed by Spanish (21.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and El Paso.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Deming Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elephant Butte | 40 | $1,875 | $166.28 | 39% |
| Santa Teresa | 11 | $1,770 | $136.47 | 46% |
| Gila | 15 | $1,730 | $131.10 | 46% |
| Silver City | 103 | $1,716 | $115.98 | 52% |
| Horizon City | 46 | $1,716 | $118.19 | 48% |
| Mesilla | 44 | $1,712 | $121.35 | 47% |
| Las Cruces | 460 | $1,647 | $118.05 | 49% |
| Glenwood | 10 | $1,530 | $142.82 | 37% |
| Truth or Consequences | 77 | $1,527 | $118.43 | 44% |
| El Paso | 1,666 | $1,277 | $105.80 | 45% |