Farmington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Farmington in 2025? Explore comprehensive Airbnb analytics for Farmington, New Mexico, United States to uncover income potential. This 2025 STR market report for Farmington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 80 active listings.
Whether you're considering an Airbnb investment in Farmington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Farmington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Farmington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Farmington (2025)
Understanding the monthly revenue variations for Airbnb listings in Farmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farmington is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farmington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,648+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,690 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,447 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farmington
Farmington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Farmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farmington:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farmington
Average Daily Rate (ADR) Airbnb Trends in Farmington (2025)
Effective short term rental pricing strategy in Farmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farmington typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Farmington
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Airbnb Seasonality Analysis & Trends in Farmington (2025)
Peak Season (May, June, April)
- Revenue averages $3,106 per month
- Occupancy rates average 54.9%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,634 per month
- Occupancy maintains around 58.7%
- Daily rates hold near $146
Low Season (January, February, September)
- Revenue drops to average $2,134 per month
- Occupancy decreases to average 48.2%
- Daily rates adjust to average $144
Seasonality Insights for Farmington
- The Airbnb seasonality in Farmington shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Farmington's highest earning potential, with monthly revenues capable of climbing to $3,171, occupancy reaching a high of 64.4%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,943, occupancy could drop to 46.3%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Farmington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Farmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Farmington (2025)
Exploring the top neighborhoods for short-term rentals in Farmington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Farmington | The heart of the city offering a mix of dining, shopping, and entertainment. Ideal for guests wanting to experience local culture and events. | Museum of Southwestern Biology, Farmington Civic Center, Gateway Park, Animas River, Historic Downtown District |
| Lake Farmington | A popular recreational area for outdoor enthusiasts. Great for those looking to enjoy water activities and nature. | Lake Farmington, Picnic areas, Hiking trails, Fishing spots, Boating opportunities |
| Bloomfield | A neighboring city with its own attractions. Ideal for guests wanting to explore the Four Corners region. | Bloomfield Historical Museum, Aztec Ruins National Monument, Four Corners area, Local parks, Cultural events |
| Farmington North | Residential areas that are family-friendly and close to amenities. Great for longer stays with families or groups. | Local parks, Shopping areas, Dining options, Sports facilities, Community events |
| Fruitland | A quiet suburban area offering a peaceful stay. Ideal for families or those wishing to escape the busier areas. | Fruitland Park, Nature trails, Local markets, Scenic views, Family-friendly activities |
| Angel Peak Scenic Area | A natural wonder with stunning views and outdoor activities. Attracts nature lovers and those seeking adventure. | Angel Peak, Hiking trails, Scenic overlooks, Picnicking areas, Wildlife viewing |
| San Juan River | Attractive for those who enjoy waterfront views and recreational activities. Offers serene environments and outdoor fun. | San Juan River, Fishing spots, Kayaking opportunities, Parks along the river, Wildlife watching |
| Kirtland | Close to Farmington with a mix of residential and natural areas. Good for visitors wanting a quieter stay. | Local parks, Nature trails, Kirtland Historical Society, Community events, Nearby attractions |
Understanding Airbnb License Requirements & STR Laws in Farmington (2025)
While Farmington, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Farmington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Farmington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Estate in the Foothills
Entire Place • 5 bedrooms
Home away from home + hot tub
Entire Place • 4 bedrooms
Casa De Monteagle, 2 Master King Suites, Hot Tub!
Entire Place • 4 bedrooms
Casa Uva Beautiful Family Retreat w/ pool & views
Entire Place • 4 bedrooms
GREAT LOCATION! Beautiful city views!
Entire Place • 3 bedrooms
Home w/ Views & Fire Pit, 10 Mi to Aztec Ruins!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Farmington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Farmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shirley | 10 | $159,106 | 93 | 4.37/5.0 |
| Evolve | 3 | $106,417 | 78 | 4.72/5.0 |
| Brian | 2 | $73,042 | 32 | 4.98/5.0 |
| Ashley | 1 | $72,918 | 41 | 4.76/5.0 |
| Alysia | 1 | $72,068 | 102 | 4.99/5.0 |
| Lyndsie | 2 | $70,554 | 117 | 4.86/5.0 |
| Brent & Dianne | 2 | $56,128 | 357 | 4.87/5.0 |
| Fabian | 1 | $55,615 | 128 | 4.94/5.0 |
| EverJay LLC Jocelyn And Jason | 1 | $52,429 | 23 | 4.96/5.0 |
| Mandy & Bill | 2 | $48,536 | 526 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farmington.
Dive Deeper: Advanced Farmington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarmington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farmington
- The Farmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farmington, House properties are the most common (63.7%), reflecting the local real estate landscape.
- Houses represent a significant 63.7% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Farmington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farmington
- The dominant room capacity in Farmington is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Farmington, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Farmington.
Farmington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farmington
- The most common guest capacity trend in Farmington vacation rentals is listings accommodating 6 guests (22.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Farmington STR market, accounting for 41.3% of listings.
- 40.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farmington.
- On average, properties in Farmington are equipped to host 4.0 guests.
Farmington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farmington
- The most common availability pattern in Farmington falls within the 181-270 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Farmington (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Farmington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
33.3% of total
2 Nights
25 listings
34.7% of total
3 Nights
8 listings
11.1% of total
4-6 Nights
2 listings
2.8% of total
7-29 Nights
2 listings
2.8% of total
30+ Nights
11 listings
15.3% of total
Key Insights
- The most prevalent minimum stay requirement in Farmington is 2 Nights, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.0%) of the Farmington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.3%) caters to monthly stays (30+ nights) in Farmington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.7% of Farmington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farmington.
Farmington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
14.5% of total
Moderate
22 listings
31.9% of total
Firm
10 listings
14.5% of total
Strict
27 listings
39.1% of total
Cancellation Policy Insights for Farmington
- The prevailing Airbnb cancellation policy trend in Farmington is Strict, used by 39.1% of listings.
- A majority (53.6%) of hosts in Farmington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Farmington.
- With 39.1% using Strict terms, this is a viable option in Farmington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Farmington.
Farmington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Farmington
- The overall average booking lead time for vacation rentals in Farmington is 47 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Farmington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Farmington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Farmington (2025)
Amenity Prevalence
Amenity Insights for Farmington
- Essential amenities in Farmington that guests expect include: Smoke alarm, Free parking on premises, Kitchen, Hot water, Wifi, Heating, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Farmington: Smoke alarm, Free parking on premises, Kitchen, Hot water, Wifi, Heating, Air conditioning, TV.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Hot water, Wifi, Heating, Air conditioning, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farmington to stay competitive.
Farmington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Farmington
- The typical guest profile for Airbnb in Farmington consists of primarily domestic travelers (97%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (1.3%).
- Top languages spoken are English (79.6%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Farmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mountain Village | 337 | $5,942 | $959.33 | 32% |
| Telluride | 586 | $4,908 | $616.61 | 38% |
| Placerville | 17 | $4,206 | $544.44 | 36% |
| Hesperus | 17 | $3,886 | $367.83 | 46% |
| Silverton | 76 | $3,209 | $273.69 | 44% |
| Durango | 1,116 | $2,914 | $342.76 | 38% |
| Bluff | 16 | $2,716 | $237.86 | 43% |
| Ignacio | 11 | $2,712 | $153.45 | 61% |
| Pagosa Springs | 770 | $2,318 | $231.62 | 38% |
| Dolores | 83 | $2,199 | $228.64 | 46% |