Gallup Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Gallup in 2025? Explore comprehensive Airbnb analytics for Gallup, New Mexico, United States to uncover income potential. This 2025 STR market report for Gallup, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Gallup, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gallup Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gallup Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gallup (2025)
Understanding the monthly revenue variations for Airbnb listings in Gallup is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gallup is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gallup across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,081 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,069 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $295, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gallup
Gallup Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gallup STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gallup:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gallup
Average Daily Rate (ADR) Airbnb Trends in Gallup (2025)
Effective short term rental pricing strategy in Gallup involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gallup typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $55 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Gallup
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Airbnb Seasonality Analysis & Trends in Gallup (2025)
Peak Season (December, May, February)
- Revenue averages $1,663 per month
- Occupancy rates average 46.6%
- Daily rates average $68
Shoulder Season
- Revenue averages $1,316 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $64
Low Season (January, August, October)
- Revenue drops to average $992 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $64
Seasonality Insights for Gallup
- The Airbnb seasonality in Gallup shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gallup's highest earning potential, with monthly revenues capable of climbing to $1,709, occupancy reaching a high of 54.2%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $957, occupancy could drop to 26.7%, and ADRs may adjust down to $59.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gallup.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gallup seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gallup (2025)
Exploring the top neighborhoods for short-term rentals in Gallup? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Gallup | The heart of Gallup with a mix of local shops, restaurants, and cultural attractions. Great for travelers wanting to experience local life and Native American culture. | Gallup Cultural Center, Route 66, Navajo Code Talker Museum, Historic El Rancho Hotel, Gallup Flea Market |
| West Gallup | A quieter area with residential charm, but still close to amenities. Ideal for families or longer stays. | Red Rock Park, Twin Lakes, Local Eatery options, Gallup Zoo, Hiking trails nearby |
| East Gallup | Features a variety of local businesses and restaurants, attracting both tourists and locals alike. Good for budget travelers. | Historic Route 66 shops, City parks, Local diner experiences, Art galleries |
| Northside | A developing area with new amenities and appealing for those looking for a more suburban stay. Personality and local community feel. | Hospital and health services, Local schools, Parks and recreation areas |
| South Gallup | Known for its scenic views and natural landscapes. Perfect for outdoor enthusiasts and those looking to escape the city hustle. | Red Rock State Park, Hiking trails, Scenic drives |
| Gallup Historic District | A preserved area that represents the rich history and culture of Gallup, ideal for those interested in Native American history. | Historic buildings, Cultural landmarks, Annual intertribal celebrations |
| Zuni Pueblo | A bit outside Gallup but rich in culture, known for its artisan crafts and art. Offers a unique experience for guests seeking cultural immersion. | Zuni Pueblo art, Ritual dances, Craft markets, Cultural tours |
| National Park areas near Gallup | Access to nearby national parks such as El Malpais, providing stunning natural landscapes and outdoor activities for nature lovers. | El Malpais National Monument, Malpais Lava Tubes, Hiking trails, Camping areas |
Understanding Airbnb License Requirements & STR Laws in Gallup (2025)
While Gallup, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gallup to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gallup (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gallupbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Laguna
Entire Place • 3 bedrooms
Quaint, cozy 3-Bedroom home close to everything
Entire Place • 3 bedrooms
Skye House
Entire Place • 3 bedrooms
Upscale neighborhood , modern house
Entire Place • 4 bedrooms
Upscale & Modern Suite + Bathroom Studio.
Entire Place • 1 bedroom
Upscale Modern Suite + Bathroom
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gallup (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gallup based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pearl | 2 | $34,096 | 69 | 4.80/5.0 |
| Noor | 2 | $32,998 | 47 | 4.61/5.0 |
| Shane | 1 | $32,805 | 70 | 4.84/5.0 |
| Erlinda | 1 | $26,269 | 33 | 4.36/5.0 |
| Alray | 2 | $21,988 | 211 | 4.84/5.0 |
| Jen And Brett | 1 | $11,599 | 170 | 4.76/5.0 |
| Jeffrey | 1 | $11,283 | 5 | 4.80/5.0 |
| Dhruven | 1 | $9,483 | 18 | 4.28/5.0 |
| Meera | 3 | $9,231 | 359 | 4.54/5.0 |
| Sonya | 1 | $9,077 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gallup.
Dive Deeper: Advanced Gallup STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gallup. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGallup Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gallup
- The Gallup Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gallup, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 16% Hotel/Boutique listings indicates integration with traditional hospitality.
Gallup Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gallup
- The dominant room capacity in Gallup is 1 bedroom listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 68.0% of the active Airbnb listings in Gallup, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gallup.
Gallup Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gallup
- The most common guest capacity trend in Gallup vacation rentals is listings accommodating 3 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Gallup STR market, accounting for 36.0% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gallup.
- On average, properties in Gallup are equipped to host 3.1 guests.
Gallup Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gallup
- The most common availability pattern in Gallup falls within the 271-366 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gallup (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gallup Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
2 listings
9.1% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
4 listings
18.2% of total
30+ Nights
10 listings
45.5% of total
Key Insights
- The most prevalent minimum stay requirement in Gallup is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.5%) caters to monthly stays (30+ nights) in Gallup, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Gallup hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gallup.
Gallup Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
25% of total
Moderate
5 listings
20.8% of total
Firm
6 listings
25% of total
Strict
7 listings
29.2% of total
Cancellation Policy Insights for Gallup
- The prevailing Airbnb cancellation policy trend in Gallup is Strict, used by 29.2% of listings.
- A majority (54.2%) of hosts in Gallup utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.2% market standard in Gallup.
- Regularly review your cancellation policy against competitors and market demand shifts in Gallup.
Gallup STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gallup
- The overall average booking lead time for vacation rentals in Gallup is 51 days.
- Guests book furthest in advance for stays during June (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Gallup.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Gallup averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gallup (2025)
Amenity Prevalence
Amenity Insights for Gallup
- Essential amenities in Gallup that guests expect include: Smoke alarm, Wifi, Free parking on premises, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gallup: Smoke alarm, Wifi, Free parking on premises, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Air conditioning or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gallup to stay competitive.
Gallup Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gallup
- The typical guest profile for Airbnb in Gallup consists of primarily domestic travelers (94%), often arriving from nearby Phoenix, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Italy (0.8%).
- Top languages spoken are English (67.1%) followed by Spanish (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Phoenix and Mesa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gallup Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinetop | 19 | $2,862 | $274.95 | 41% |
| Greer | 100 | $2,204 | $238.60 | 38% |
| Pinetop-Lakeside | 279 | $2,160 | $221.35 | 35% |
| Lake of the Woods | 93 | $1,941 | $168.92 | 42% |
| Pinetop Country Club | 182 | $1,933 | $221.16 | 36% |
| Farmington | 80 | $1,919 | $136.78 | 53% |
| Navajo Dam | 17 | $1,824 | $151.99 | 36% |
| Eagar | 34 | $1,661 | $160.00 | 37% |
| Aztec | 22 | $1,539 | $128.19 | 51% |
| St. Johns | 15 | $1,365 | $102.92 | 52% |