Hobbs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hobbs in 2025? Explore comprehensive Airbnb analytics for Hobbs, New Mexico, United States to uncover income potential. This 2025 STR market report for Hobbs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.

Whether you're considering an Airbnb investment in Hobbs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hobbs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hobbs Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$114
The average rental revenue earned for an occupied room per day in Hobbs.
Occupancy Rate(?)
58.0%
High demand. Good booking frequency.
Median Annual Revenue(?)
$21,988
Typical annual income for an Airbnb listing in Hobbs. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-26.4%
Significant decrease (-26.4%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Hobbs.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Hobbs.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
45
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hobbs (2025)

Understanding the monthly revenue variations for Airbnb listings in Hobbs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hobbs is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hobbs across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,102+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,329 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,431 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,507, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hobbs

Hobbs Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hobbs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hobbs:

  • Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 66%.
  • Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hobbs

Average Daily Rate (ADR) Airbnb Trends in Hobbs (2025)

Effective short term rental pricing strategy in Hobbs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hobbs typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in Hobbs

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Airbnb Seasonality Analysis & Trends in Hobbs (2025)

Peak Season (December, June, May)
  • Revenue averages $2,806 per month
  • Occupancy rates average 59.0%
  • Daily rates average $166
Shoulder Season
  • Revenue averages $2,450 per month
  • Occupancy maintains around 61.4%
  • Daily rates hold near $143
Low Season (July, August, September)
  • Revenue drops to average $2,113 per month
  • Occupancy decreases to average 54.8%
  • Daily rates adjust to average $185

Seasonality Insights for Hobbs

  • The Airbnb seasonality in Hobbs shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hobbs's highest earning potential, with monthly revenues capable of climbing to $3,057, occupancy reaching a high of 68.5%, and ADRs peaking at $186.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,880, occupancy could drop to 51.6%, and ADRs may adjust down to $116.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hobbs.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hobbs seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hobbs (2025)

Exploring the top neighborhoods for short-term rentals in Hobbs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Hobbs
The heart of Hobbs, featuring a variety of shops, restaurants, and entertainment options. Perfect for travelers looking for a vibrant downtown experience.
Hobbs City Hall, Civic Center, Lea County Museum, State Fairgrounds
Hobbs Industrial Park
Close to major employers and industrial sites, attracting business travelers and workers on temporary assignments.
Hobbs Industrial Park, Conventional Oil and Gas Facilities, Local dining options
Cypress Park
A family-friendly neighborhood with parks and recreational facilities, ideal for families visiting Hobbs.
Cypress Park, Playgrounds, Walking trails
Eunice Highway
A busy road connecting Hobbs to nearby attractions, suitable for travelers looking to explore the broader region.
Local shops, Restaurants, Gas stations
Brantley Lake State Park
A beautiful area for nature lovers and outdoor enthusiasts, offering camping and water activities.
Fishing, Hiking, Camping
North Hobbs
A quieter residential area that offers a home-like atmosphere, suitable for long-term stays.
Local grocery stores, Parks, Community centers
Southwest Hobbs
A developing area that is gaining attention for new housing and amenities, appealing for future growth.
Upcoming shopping centers, Local dining options
Hobbs Country Club
An upscale neighborhood surrounding a golf course, attracting visitors seeking leisure and relaxation.
Hobbs Country Club, Golf activities, Social events

Understanding Airbnb License Requirements & STR Laws in Hobbs (2025)

While Hobbs, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hobbs to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Hobbs (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hobbsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Del Pueblo

Casa Del Pueblo

Entire Place • 3 bedrooms

$54,004
Revenue
88.1%
Occupancy
$155.39
Daily Rate
*"TIDAL House *"

*"TIDAL House *"

Entire Place • 3 bedrooms

$45,857
Revenue
69.4%
Occupancy
$159.45
Daily Rate
Midtown life

Midtown life

Entire Place • 3 bedrooms

$40,017
Revenue
76.9%
Occupancy
$144.13
Daily Rate
Close to casino. Electric car charger in garage.

Close to casino. Electric car charger in garage.

Entire Place • 3 bedrooms

$38,952
Revenue
77.3%
Occupancy
$130.66
Daily Rate
1 King and 6 Queen Beds Spacious Beautiful House

1 King and 6 Queen Beds Spacious Beautiful House

Entire Place • 4 bedrooms

$37,672
Revenue
59.3%
Occupancy
$209.62
Daily Rate
Entire home; Cozy, garage,private backyard with tv

Entire home; Cozy, garage,private backyard with tv

Entire Place • 2 bedrooms

$37,568
Revenue
64.6%
Occupancy
$129.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hobbs (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hobbs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rodney & Laura5$136,2744204.93/5.0
Rene3$114,524734.84/5.0
Kamie5$58,0611904.92/5.0
Sandra2$57,548325.00/5.0
Caroline2$56,763984.80/5.0
Matthew3$55,1991294.90/5.0
Martin1$45,857355.00/5.0
Jennifer1$40,017494.80/5.0
Palacios Team1$38,9521014.94/5.0
Jose And Rosalynda1$37,568544.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hobbs.

Dive Deeper: Advanced Hobbs STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hobbs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hobbs Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hobbs

  • The Hobbs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 45 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hobbs, House properties are the most common (86.7%), reflecting the local real estate landscape.
  • Houses represent a significant 86.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.4%) offer potential for unique stay experiences.

Hobbs Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hobbs

  • The dominant room capacity in Hobbs is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 68.9% of the active Airbnb listings in Hobbs, indicating a high concentration in these sizes.
  • A significant 44.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hobbs.

Hobbs Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hobbs

  • The most common guest capacity trend in Hobbs vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Hobbs STR market, accounting for 51.1% of listings.
  • 48.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hobbs.
  • On average, properties in Hobbs are equipped to host 4.8 guests.

Hobbs Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hobbs

  • The most common availability pattern in Hobbs falls within the 91-180 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 46.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Hobbs (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 55.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hobbs Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.1%)

1 Night

7 listings

17.1% of total

2 Nights (53.7%)

2 Nights

22 listings

53.7% of total

3 Nights (9.8%)

3 Nights

4 listings

9.8% of total

4-6 Nights (9.8%)

4-6 Nights

4 listings

9.8% of total

7-29 Nights (2.4%)

7-29 Nights

1 listings

2.4% of total

30+ Nights (7.3%)

30+ Nights

3 listings

7.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Hobbs is 2 Nights, adopted by 53.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.8%) of the Hobbs Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 53.7% of Hobbs hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
  • A 2-night minimum appears standard (53.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 7.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hobbs.

Hobbs Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

20 listings

50% of total

Moderate (27.5%)

Moderate

11 listings

27.5% of total

Firm (20%)

Firm

8 listings

20% of total

Strict

1 listings

2.5% of total

Cancellation Policy Insights for Hobbs

  • The prevailing Airbnb cancellation policy trend in Hobbs is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 77.5% of listings offering Flexible or Moderate policies. This suggests guests in Hobbs may expect booking flexibility.
  • Strict cancellation policies are quite rare (2.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Hobbs.
  • Using a Strict policy might deter some guests, as only 2.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hobbs.

Hobbs STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hobbs

  • The overall average booking lead time for vacation rentals in Hobbs is 29 days.
  • Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Hobbs.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
  • Monitor your own booking lead times against these Hobbs averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hobbs (2025)

Amenity Prevalence

Amenity Insights for Hobbs

  • Essential amenities in Hobbs that guests expect include: Free parking on premises, Wifi, Air conditioning, Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hobbs: Free parking on premises, Wifi, Air conditioning, Heating, Kitchen, TV.
  • Prioritize adding missing essentials: Heating, Kitchen, TV.
  • Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hobbs to stay competitive.

Hobbs Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hobbs

  • The typical guest profile for Airbnb in Hobbs consists of primarily domestic travelers (96%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.7% of guests.
  • Key international markets include United States (95.7%) and Texas (1.7%).
  • Top languages spoken are English (76.1%) followed by Spanish (23%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Albuquerque and Amarillo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hobbs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Carlsbad158$2,036$149.1454%
Roswell94$1,763$160.3349%
Lovington11$1,610$100.1947%
Midland307$1,569$149.1548%
Artesia31$1,112$100.6951%
West Odessa21$972$68.9662%

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