Los Cerrillos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Los Cerrillos in 2025? Explore comprehensive Airbnb analytics for Los Cerrillos, New Mexico, United States to uncover income potential. This 2025 STR market report for Los Cerrillos, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Los Cerrillos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Los Cerrillos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Los Cerrillos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Los Cerrillos (2025)
Understanding the monthly revenue variations for Airbnb listings in Los Cerrillos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Los Cerrillos is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Los Cerrillos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,489+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,618 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,847 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,096, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Los Cerrillos
Los Cerrillos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Los Cerrillos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Los Cerrillos:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Los Cerrillos
Average Daily Rate (ADR) Airbnb Trends in Los Cerrillos (2025)
Effective short term rental pricing strategy in Los Cerrillos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Los Cerrillos typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Los Cerrillos
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Airbnb Seasonality Analysis & Trends in Los Cerrillos (2025)
Peak Season (June, May, December)
- Revenue averages $3,797 per month
- Occupancy rates average 42.2%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,995 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $171
Low Season (February, April, July)
- Revenue drops to average $2,425 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $184
Seasonality Insights for Los Cerrillos
- The Airbnb seasonality in Los Cerrillos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Los Cerrillos's highest earning potential, with monthly revenues capable of climbing to $4,090, occupancy reaching a high of 52.6%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,075, occupancy could drop to 35.5%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Los Cerrillos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Los Cerrillos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Los Cerrillos (2025)
Exploring the top neighborhoods for short-term rentals in Los Cerrillos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Los Cerrillos Historic District | A quaint and historic area known for its rich mining history and charming adobe architecture. Attracts visitors interested in the Old West and local culture. | Cerrillos State Park, Turquoise Trail, Santa Fe County Historical Museum, Geronimo's Trading Post, Los Cerrillos Village Historic District |
| Cerrillos Hills State Park | A beautiful natural area with hiking trails and scenic vistas. Perfect for outdoor enthusiasts and nature lovers looking to explore the landscape of New Mexico. | Hiking Trails, Bird Watching, Panoramic Views, Picnic Areas |
| Santa Fe | Nearby Santa Fe is a cultural hub with art galleries, museums, and historic sites. Many visitors stay in Los Cerrillos to enjoy quick access to Santa Fe's attractions without the high prices. | Santa Fe Plaza, Palace of the Governors, Georgia O'Keeffe Museum, Canyon Road Arts District, Loretto Chapel |
| Madrid | A quirky artistic community known for its vibrant arts scene and eclectic shops. Attracts creatives and those looking for a unique small-town experience. | Madrid's Art Galleries, The Mine Shaft Tavern, Local Craft Shops, Scenic Views |
| Turquoise Trail | The scenic road connecting Santa Fe and Albuquerque, known for stunning landscapes and artistic villages. A great spot for travelers looking to explore the southwestern charm. | Scenic Drives, Art Installations along the Road, Old Mining Towns |
| Cerrillos Ghost Town | Explore the remnants of the old mining boomtown and experience a taste of New Mexico's history. It's a unique attraction for history buffs and curious travelers. | Abandoned Mines, Historic Buildings, Ghost Town Tours |
| Los Cerrillos Park | A local park providing recreational opportunities and beautiful views. Ideal for families and visitors seeking outdoor activities. | Walking Trails, Playgrounds, Picnic Areas |
| Cerrillos Village | The small community offers a glimpse into local life and culture, making it appealing for those who want an authentic experience outside of larger tourist areas. | Local Markets, Community Events, Artisan Shops |
Understanding Airbnb License Requirements & STR Laws in Los Cerrillos (2025)
While Los Cerrillos, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Los Cerrillos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Los Cerrillos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Los Cerrillosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Los Cerrillos Hillside Hacienda on 65 Acres!
Entire Place • 9 bedrooms
19th Century 2 Story Historical Home (sleeps 6+)
Entire Place • 3 bedrooms
Romantic Casita, Hot tub, NM views, Oasis Retreat.
Entire Place • 1 bedroom
Romantic, Carriage House, hot tub, patio
Entire Place • 1 bedroom
Modern Luxe Miner Shack in Madrid
Entire Place • 1 bedroom
Earthship Magic
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Los Cerrillos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Los Cerrillos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 2 | $254,180 | 104 | 4.66/5.0 |
| Jill | 3 | $64,991 | 1341 | 4.83/5.0 |
| Richard | 1 | $42,879 | 12 | 4.92/5.0 |
| Jesse | 2 | $34,592 | 587 | 4.87/5.0 |
| Kathleen | 1 | $27,451 | 352 | 4.94/5.0 |
| Maureen | 1 | $27,167 | 37 | 4.95/5.0 |
| Kerry And Kevin | 1 | $23,457 | 236 | 4.96/5.0 |
| Tommy | 1 | $22,320 | 49 | 4.78/5.0 |
| Galisteo Creek Stables | 1 | $20,272 | 79 | 4.99/5.0 |
| Elizabeth | 1 | $19,847 | 115 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Los Cerrillos.
Dive Deeper: Advanced Los Cerrillos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Los Cerrillos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLos Cerrillos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Los Cerrillos
- The Los Cerrillos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Los Cerrillos, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 9.0%) offer potential for unique stay experiences.
Los Cerrillos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Los Cerrillos
- The dominant room capacity in Los Cerrillos is 1 bedroom listings, making up 68.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Los Cerrillos, indicating a high concentration in these sizes.
- With over half the market (68.2%) consisting of studios or 1-bedroom units, Los Cerrillos is particularly well-suited for individuals or couples.
Los Cerrillos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Los Cerrillos
- The most common guest capacity trend in Los Cerrillos vacation rentals is listings accommodating 2 guests (54.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Los Cerrillos STR market, accounting for 81.8% of listings.
- A significant 54.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Los Cerrillos.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Los Cerrillos.
- On average, properties in Los Cerrillos are equipped to host 3.2 guests.
Los Cerrillos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Los Cerrillos
- The most common availability pattern in Los Cerrillos falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Los Cerrillos (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Los Cerrillos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
47.6% of total
2 Nights
7 listings
33.3% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
3 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Los Cerrillos is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.9%) of the Los Cerrillos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Los Cerrillos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of Los Cerrillos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Los Cerrillos.
Los Cerrillos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
22.7% of total
Moderate
8 listings
36.4% of total
Firm
5 listings
22.7% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for Los Cerrillos
- The prevailing Airbnb cancellation policy trend in Los Cerrillos is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Los Cerrillos.
- Regularly review your cancellation policy against competitors and market demand shifts in Los Cerrillos.
Los Cerrillos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Los Cerrillos
- The overall average booking lead time for vacation rentals in Los Cerrillos is 31 days.
- Guests book furthest in advance for stays during October (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Los Cerrillos.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Los Cerrillos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Los Cerrillos (2025)
Amenity Prevalence
Amenity Insights for Los Cerrillos
- Essential amenities in Los Cerrillos that guests expect include: Smoke alarm, Bed linens, Coffee maker, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Los Cerrillos: Smoke alarm, Bed linens, Coffee maker, Fire extinguisher, Heating.
- Prioritize adding missing essentials: Bed linens, Coffee maker, Fire extinguisher, Heating.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Los Cerrillos to stay competitive.
Los Cerrillos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Los Cerrillos
- The typical guest profile for Airbnb in Los Cerrillos consists of primarily domestic travelers (95%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and United Kingdom (1.6%).
- Top languages spoken are English (71%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Los Cerrillos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,762 | $3,667 | $296.25 | 49% |
| Arroyo Seco | 55 | $3,279 | $335.30 | 41% |
| Valdez | 35 | $2,985 | $354.68 | 37% |
| El Prado | 227 | $2,888 | $248.48 | 46% |
| Abiquiu | 38 | $2,823 | $216.71 | 52% |
| Tres Piedras | 18 | $2,762 | $187.23 | 49% |
| Taos Ski Valley | 126 | $2,696 | $382.03 | 34% |
| Angel Fire | 707 | $2,681 | $358.52 | 33% |
| Arroyo Hondo | 12 | $2,575 | $266.89 | 46% |
| Taos County | 17 | $2,505 | $269.55 | 40% |