Los Lunas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Los Lunas in 2025? Explore comprehensive Airbnb analytics for Los Lunas, New Mexico, United States to uncover income potential. This 2025 STR market report for Los Lunas, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Los Lunas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Los Lunas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Los Lunas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Los Lunas (2025)
Understanding the monthly revenue variations for Airbnb listings in Los Lunas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Los Lunas is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Los Lunas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,108+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,790 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $957, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Los Lunas
Los Lunas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Los Lunas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Los Lunas:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Los Lunas
Average Daily Rate (ADR) Airbnb Trends in Los Lunas (2025)
Effective short term rental pricing strategy in Los Lunas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Los Lunas typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Los Lunas
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Airbnb Seasonality Analysis & Trends in Los Lunas (2025)
Peak Season (June, March, December)
- Revenue averages $2,514 per month
- Occupancy rates average 55.3%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,164 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $137
Low Season (January, February, November)
- Revenue drops to average $1,848 per month
- Occupancy decreases to average 43.4%
- Daily rates adjust to average $123
Seasonality Insights for Los Lunas
- The Airbnb seasonality in Los Lunas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Los Lunas's highest earning potential, with monthly revenues capable of climbing to $2,605, occupancy reaching a high of 63.3%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,710, occupancy could drop to 41.1%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Los Lunas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Los Lunas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Los Lunas (2025)
Exploring the top neighborhoods for short-term rentals in Los Lunas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Los Lunas | The heart of Los Lunas, featuring local shops and restaurants. It is convenient for visitors looking to explore the cultural and historical aspects of the town. | Los Lunas Museum of Heritage and Arts, Valencia County Historical Society, local dining options, parks and recreation areas |
| Los Lunas Rail Runner Station | Key transit point connecting to Albuquerque, this area is perfect for business travelers and those needing quick access to the larger city. | Rail Runner service to Albuquerque, easy access to major highways, local dining |
| Los Lunas Sports Complex | A popular venue for sports events, this area attracts visitors during tournaments and games, making it ideal for short-term rentals. | sports fields and facilities, local tournaments, family-friendly amenities, nearby parks |
| El Cerro Mission | A residential area known for its proximity to outdoor activities, appealing to nature lovers and outdoor enthusiasts. | hiking and biking trails, beautiful views of the Sandia Mountains, close to local camping spots |
| Rio Communities | A neighboring community that offers a more suburban feel, ideal for families and longer stays. | family-friendly parks, local markets, community events |
| Los Lunas Historical District | Full of rich history and charm, this area attracts visitors interested in the heritage and culture of New Mexico. | historic buildings, cultural sites, local festivals |
| Peralta | A quaint area just west of Los Lunas, known for its peaceful environment and quick access to local nature attractions. | nature trails, traditional New Mexican architecture, local farms |
| Luna Community Center | A gathering spot for locals and a venue for events, making it convenient for guests attending activities in the area. | community events, recreational activities, family-friendly vibes |
Understanding Airbnb License Requirements & STR Laws in Los Lunas (2025)
While Los Lunas, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Los Lunas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Los Lunas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Los Lunasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chic New Mexico Retreat w/ Patio, Grill & Fire Pit
Entire Place • 6 bedrooms
Amazing Spacious Castle House!
Entire Place • 4 bedrooms
1950’s Heritage House Europa Food. farm. festival
Entire Place • 4 bedrooms
Los Lunas Hideaway
Entire Place • 3 bedrooms
Cheerful 3 Bedroom Home w/ Views
Entire Place • 3 bedrooms
Spacious 3 Bedroom Home - 20 Mi. Drive To ABQ
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Los Lunas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Los Lunas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 1 | $81,115 | 29 | 4.93/5.0 |
| Amanda | 3 | $55,051 | 885 | 4.85/5.0 |
| Janice | 1 | $41,611 | 23 | 4.74/5.0 |
| Enrique M | 1 | $32,377 | 24 | 4.92/5.0 |
| Angelica | 1 | $31,994 | 133 | 4.97/5.0 |
| Yvonne | 1 | $29,464 | 184 | 4.94/5.0 |
| Marquita | 1 | $29,103 | 8 | 5.00/5.0 |
| Luz A | 1 | $25,079 | 28 | 5.00/5.0 |
| Salina | 1 | $25,027 | 96 | 4.93/5.0 |
| Carolyn | 1 | $23,065 | 80 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Los Lunas.
Dive Deeper: Advanced Los Lunas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Los Lunas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLos Lunas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Los Lunas
- The Los Lunas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Los Lunas, House properties are the most common (67.7%), reflecting the local real estate landscape.
- Houses represent a significant 67.7% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo, others (combined 9.6%) offer potential for unique stay experiences.
Los Lunas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Los Lunas
- The dominant room capacity in Los Lunas is 3 bedrooms listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 70.9% of the active Airbnb listings in Los Lunas, indicating a high concentration in these sizes.
- A significant 54.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Los Lunas.
Los Lunas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Los Lunas
- The most common guest capacity trend in Los Lunas vacation rentals is listings accommodating 6 guests (32.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Los Lunas STR market, accounting for 58.1% of listings.
- 51.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Los Lunas.
- On average, properties in Los Lunas are equipped to host 4.7 guests.
Los Lunas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Los Lunas
- The most common availability pattern in Los Lunas falls within the 271-366 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Los Lunas (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Los Lunas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
40% of total
2 Nights
8 listings
26.7% of total
3 Nights
4 listings
13.3% of total
30+ Nights
6 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Los Lunas is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Los Lunas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Los Lunas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Los Lunas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Los Lunas.
Los Lunas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
30% of total
Moderate
12 listings
40% of total
Firm
6 listings
20% of total
Strict
3 listings
10% of total
Cancellation Policy Insights for Los Lunas
- The prevailing Airbnb cancellation policy trend in Los Lunas is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Los Lunas.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Los Lunas.
Los Lunas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Los Lunas
- The overall average booking lead time for vacation rentals in Los Lunas is 29 days.
- Guests book furthest in advance for stays during October (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Los Lunas.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Los Lunas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Los Lunas (2025)
Amenity Prevalence
Amenity Insights for Los Lunas
- Essential amenities in Los Lunas that guests expect include: Dishes and silverware, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Los Lunas: Dishes and silverware, TV, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Dishes and silverware, TV, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Los Lunas to stay competitive.
Los Lunas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Los Lunas
- The typical guest profile for Airbnb in Los Lunas consists of primarily domestic travelers (97%), often arriving from nearby Los Lunas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Switzerland (0.4%).
- Top languages spoken are English (66.4%) followed by Spanish (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Lunas and El Paso.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Los Lunas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,762 | $3,667 | $296.25 | 49% |
| Alto | 133 | $2,804 | $344.01 | 34% |
| Jemez Springs | 47 | $2,445 | $195.97 | 51% |
| Placitas | 34 | $2,384 | $220.41 | 51% |
| Los Cerrillos | 22 | $2,254 | $205.09 | 42% |
| Corrales | 53 | $2,215 | $249.92 | 43% |
| Lamy | 13 | $2,190 | $341.05 | 38% |
| Ruidoso | 1,120 | $2,126 | $259.72 | 32% |
| Sandia Park | 15 | $2,007 | $145.09 | 50% |
| Los Alamos | 32 | $1,914 | $142.55 | 55% |