Mesilla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Mesilla in 2025? Explore comprehensive Airbnb analytics for Mesilla, New Mexico, United States to uncover income potential. This 2025 STR market report for Mesilla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Mesilla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mesilla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mesilla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mesilla (2025)
Understanding the monthly revenue variations for Airbnb listings in Mesilla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mesilla is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mesilla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,428+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,525 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,765 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,000, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mesilla
Mesilla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mesilla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mesilla:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mesilla
Average Daily Rate (ADR) Airbnb Trends in Mesilla (2025)
Effective short term rental pricing strategy in Mesilla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mesilla typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Mesilla
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Airbnb Seasonality Analysis & Trends in Mesilla (2025)
Peak Season (June, April, January)
- Revenue averages $2,290 per month
- Occupancy rates average 52.8%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,973 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $128
Low Season (August, September, November)
- Revenue drops to average $1,590 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $131
Seasonality Insights for Mesilla
- The Airbnb seasonality in Mesilla shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mesilla's highest earning potential, with monthly revenues capable of climbing to $2,501, occupancy reaching a high of 55.2%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,472, occupancy could drop to 38.5%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mesilla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mesilla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mesilla (2025)
Exploring the top neighborhoods for short-term rentals in Mesilla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Mesilla | A historic plaza known for its charm, fantastic restaurants, and vibrant cultural scene. Attractive for tourists looking to experience the history and culture of New Mexico. | San Albino Church, Mesilla Plaza, The Gadsden Museum, La Posta de Mesilla, Old Mesilla Historic District |
| Mesilla Valley | Rich in agriculture and natural beauty, this area is perfect for those who enjoy the outdoors and rural experience. The scenic views and nearby wineries make it attractive to visitors. | La Mesa Vineyards, Mesilla Valley Bosque State Park, Agricultural Tours, Local Farmers Markets |
| Las Cruces | Just a short drive from Mesilla, Las Cruces offers more urban attractions, shopping, and dining. It’s a mid-sized city that serves as a hub for travelers exploring southern New Mexico. | New Mexico State University, Farmers and Crafts Market, Las Cruces Museum of Art, Mesilla Valley Mall |
| Dripping Springs Natural Area | A beautiful natural area that attracts outdoor enthusiasts and nature lovers. Ideal for those who enjoy hiking, wildlife watching, and scenic views. | Hiking Trails, Scenic Views, Wildlife Viewing, Picnic Areas |
| Picacho Hills | A residential area known for its golf courses and beautiful homes, appealing to vacationers looking for a comfortable stay with leisure activities. | Picacho Hills Country Club, Golf Courses, Scenic Neighborhoods |
| Organ Mountains | A stunning mountain range that attracts tourists seeking outdoor adventures like hiking, rock climbing, and breathtaking scenery. | Organ Mountains-Desert Peaks National Monument, Hiking Trails, Scenic Overlooks |
| El Camino Real International Heritage Center | An important cultural and historical site that draws visitors interested in the history of the region and the ancient trade routes. | Heritage Center, Educational Exhibits, Cultural Events |
| Settlers Pass | A community with access to nature and outdoor activities; attractive to those looking for a quiet and serene Airbnb experience. | Hiking Trails, Natural Scenery, Quiet Neighborhood |
Understanding Airbnb License Requirements & STR Laws in Mesilla (2025)
While Mesilla, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mesilla to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mesilla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mesillabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Shadow of the Valley in Historic Mesilla
Entire Place • 3 bedrooms
Villa Balam
Entire Place • 4 bedrooms
Luxury on Pecan farm House with apartment
Entire Place • 6 bedrooms
Casa Capri, Welcome to Mesilla!
Entire Place • 3 bedrooms
Cozy Casita De Mesilla
Entire Place • 1 bedroom
Historic and Contemporary in heart of Old Mesilla
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mesilla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mesilla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Samuel | 4 | $65,716 | 337 | 4.92/5.0 |
| Catharine | 2 | $58,410 | 353 | 5.00/5.0 |
| Felicia | 1 | $58,311 | 154 | 4.98/5.0 |
| Ramses | 1 | $56,154 | 32 | 4.97/5.0 |
| Desert Sky Realty And Investme | 3 | $46,969 | 87 | 4.89/5.0 |
| Souheir | 2 | $46,210 | 122 | 4.97/5.0 |
| Seth | 1 | $40,357 | 4 | 4.00/5.0 |
| Sorrel | 1 | $36,259 | 26 | 5.00/5.0 |
| Jorge | 1 | $35,497 | 96 | 4.99/5.0 |
| Shirley | 3 | $35,490 | 257 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mesilla.
Dive Deeper: Advanced Mesilla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mesilla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMesilla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mesilla
- The Mesilla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mesilla, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
- The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
Mesilla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mesilla
- The dominant room capacity in Mesilla is 1 bedroom listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Mesilla, indicating a high concentration in these sizes.
Mesilla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mesilla
- The most common guest capacity trend in Mesilla vacation rentals is listings accommodating 2 guests (40.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mesilla STR market, accounting for 70.4% of listings.
- A significant 40.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Mesilla.
- 20.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mesilla.
- On average, properties in Mesilla are equipped to host 3.7 guests.
Mesilla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mesilla
- The most common availability pattern in Mesilla falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mesilla (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mesilla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
31% of total
2 Nights
18 listings
42.9% of total
3 Nights
7 listings
16.7% of total
4-6 Nights
1 listings
2.4% of total
30+ Nights
3 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mesilla is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Mesilla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Mesilla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mesilla.
Mesilla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
29.3% of total
Moderate
18 listings
43.9% of total
Firm
4 listings
9.8% of total
Strict
7 listings
17.1% of total
Cancellation Policy Insights for Mesilla
- The prevailing Airbnb cancellation policy trend in Mesilla is Moderate, used by 43.9% of listings.
- The market strongly favors guest-friendly terms, with 73.2% of listings offering Flexible or Moderate policies. This suggests guests in Mesilla may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.9% market standard in Mesilla.
- Regularly review your cancellation policy against competitors and market demand shifts in Mesilla.
Mesilla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mesilla
- The overall average booking lead time for vacation rentals in Mesilla is 54 days.
- Guests book furthest in advance for stays during February (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Mesilla.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Mesilla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mesilla (2025)
Amenity Prevalence
Amenity Insights for Mesilla
- Essential amenities in Mesilla that guests expect include: Heating, Air conditioning, Microwave, Hot water, Free parking on premises, Smoke alarm, Dishes and silverware, TV, Coffee maker, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mesilla: Heating, Air conditioning, Microwave, Hot water, Free parking on premises, Smoke alarm, Dishes and silverware, TV, Coffee maker, Essentials.
- Prioritize adding missing essentials: Dishes and silverware, TV, Coffee maker, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mesilla to stay competitive.
Mesilla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mesilla
- The typical guest profile for Airbnb in Mesilla consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and DC (0.4%).
- Top languages spoken are English (73.2%) followed by Spanish (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mesilla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alto | 119 | $2,759 | $325.25 | 33% |
| Cloudcroft | 182 | $2,542 | $182.10 | 47% |
| Ruidoso | 1,008 | $2,146 | $240.44 | 34% |
| Ruidoso Downs | 11 | $2,090 | $232.86 | 31% |
| Nogal | 19 | $1,953 | $189.97 | 29% |
| High Rolls | 30 | $1,950 | $154.83 | 44% |
| Alamogordo | 76 | $1,921 | $136.17 | 53% |
| Elephant Butte | 40 | $1,875 | $166.28 | 39% |
| Santa Teresa | 11 | $1,770 | $136.47 | 46% |
| Horizon City | 46 | $1,716 | $118.19 | 48% |