Ojo Caliente Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Ojo Caliente in 2025? Explore comprehensive Airbnb analytics for Ojo Caliente, New Mexico, United States to uncover income potential. This 2025 STR market report for Ojo Caliente, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Ojo Caliente, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ojo Caliente Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ojo Caliente Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ojo Caliente (2025)
Understanding the monthly revenue variations for Airbnb listings in Ojo Caliente is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ojo Caliente is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ojo Caliente across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,650+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,217 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,014 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,194, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ojo Caliente
Ojo Caliente Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ojo Caliente STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ojo Caliente:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ojo Caliente
Average Daily Rate (ADR) Airbnb Trends in Ojo Caliente (2025)
Effective short term rental pricing strategy in Ojo Caliente involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ojo Caliente typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Ojo Caliente
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Airbnb Seasonality Analysis & Trends in Ojo Caliente (2025)
Peak Season (May, October, June)
- Revenue averages $2,832 per month
- Occupancy rates average 50.5%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,496 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $1,883 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $171
Seasonality Insights for Ojo Caliente
- The Airbnb seasonality in Ojo Caliente shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ojo Caliente's highest earning potential, with monthly revenues capable of climbing to $2,901, occupancy reaching a high of 52.5%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,686, occupancy could drop to 35.7%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ojo Caliente.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ojo Caliente seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ojo Caliente (2025)
Exploring the top neighborhoods for short-term rentals in Ojo Caliente? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ojo Caliente Mineral Springs Resort & Spa | A well-known spa and wellness center famous for its natural hot springs. Ideal for guests seeking relaxation and rejuvenation, making it a popular destination for both local and out-of-state travelers. | Ojo Caliente Mineral Springs, Historic Ojo Caliente Church, Nature Trails, Yoga and Wellness Retreats, Local Art Galleries |
| Ojo Caliente Pueblo | A nearby Native American community offering rich cultural experiences. Great for visitors interested in cultural tourism and indigenous history, making it unique for Airbnb hosts. | Ojo Caliente Pueblo Cultural Center, Traditional Native American Craft Workshops, Nature Walks, Local Festivals |
| Taos | A short drive from Ojo Caliente, Taos is renowned for its arts scene and ski resorts. This historic town draws tourists year-round, making it a solid investment location for Airbnb. | Taos Ski Valley, Taos Pueblo, Rio Grande Gorge, Art Galleries, Restaurants |
| Santa Fe | Known for its Pueblo-style architecture and vibrant art scene, Santa Fe attracts many visitors year-round. Its proximity to Ojo Caliente offers an extended market. | Santa Fe Plaza, Georgia O'Keeffe Museum, Canyon Road Arts District, Palace of the Governors, Santa Fe Opera |
| Ghost Ranch | Famous for its stunning landscapes and as the former home of artist Georgia O'Keeffe. A unique retreat location for those seeking creative inspiration and nature. | Ghost Ranch Education and Retreat Center, Dinosaur Tracks, Hiking Trails |
| Los Alamos | Home to scientific research and the history of the atomic bomb, Los Alamos offers a unique history and several attractions for tourists interested in science and history. | Los Alamos National Laboratory, Bradbury Science Museum, Bandelier National Monument |
| Coyote | A small village known for its scenic beauty and outdoor activities. Charming and quaint, it's an inviting location for nature lovers seeking a peaceful getaway. | Coyote Canyon, Hiking Trails, Local Wildlife |
| Abiquiú | Renowned for its landscape and connections to artists like Georgia O'Keeffe. This area is ideal for those seeking an artistic and nature-focused experience. | Abiquiú Lake, Ghost Ranch, Local Art Studios, Hiking in the Plains of San Augustin |
Understanding Airbnb License Requirements & STR Laws in Ojo Caliente (2025)
While Ojo Caliente, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ojo Caliente to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ojo Caliente (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ojo Calientebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
21 Acre Magical Ranch House in Ojo Caliente
Entire Place • 1 bedroom
Serene Ojo Casita / mtn. views
Entire Place • 1 bedroom
Estrella sanctuary- a Ojo Caliente retreat cabin
Entire Place • 3 bedrooms
Santa Clara King Desert Suite
Private Room • 1 bedroom
40 acre Rustic Adobe Retreat
Entire Place • 1 bedroom
San Juan Queen Desert Suite
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ojo Caliente (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ojo Caliente based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Graham | 3 | $87,452 | 372 | 4.98/5.0 |
| Gregory | 1 | $76,790 | 86 | 5.00/5.0 |
| Nick | 2 | $46,271 | 1145 | 4.91/5.0 |
| Laurie | 1 | $44,179 | 77 | 4.97/5.0 |
| Sterling | 1 | $43,801 | 128 | 4.97/5.0 |
| Host #21381432 | 1 | $32,921 | 28 | 4.96/5.0 |
| Jennifer | 2 | $26,255 | 115 | 4.91/5.0 |
| Marsha | 1 | $21,624 | 123 | 4.98/5.0 |
| Annamaria | 1 | $15,503 | 5 | 5.00/5.0 |
| Eva | 1 | $14,654 | 208 | 4.51/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ojo Caliente.
Dive Deeper: Advanced Ojo Caliente STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ojo Caliente. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOjo Caliente Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ojo Caliente
- The Ojo Caliente Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ojo Caliente, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 23.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Ojo Caliente Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ojo Caliente
- The dominant room capacity in Ojo Caliente is 1 bedroom listings, making up 64.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.3% of the active Airbnb listings in Ojo Caliente, indicating a high concentration in these sizes.
- With over half the market (64.7%) consisting of studios or 1-bedroom units, Ojo Caliente is particularly well-suited for individuals or couples.
Ojo Caliente Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ojo Caliente
- The most common guest capacity trend in Ojo Caliente vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ojo Caliente STR market, accounting for 52.9% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ojo Caliente.
- On average, properties in Ojo Caliente are equipped to host 3.5 guests.
Ojo Caliente Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ojo Caliente
- The most common availability pattern in Ojo Caliente falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ojo Caliente (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ojo Caliente Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
52.9% of total
2 Nights
6 listings
35.3% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ojo Caliente is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the Ojo Caliente Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Ojo Caliente hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ojo Caliente.
Ojo Caliente Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
25% of total
Moderate
4 listings
25% of total
Firm
1 listings
6.3% of total
Strict
7 listings
43.8% of total
Cancellation Policy Insights for Ojo Caliente
- The prevailing Airbnb cancellation policy trend in Ojo Caliente is Strict, used by 43.8% of listings.
- A majority (50.1%) of hosts in Ojo Caliente utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.8% market standard in Ojo Caliente.
- With 43.8% using Strict terms, this is a viable option in Ojo Caliente, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ojo Caliente.
Ojo Caliente STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ojo Caliente
- The overall average booking lead time for vacation rentals in Ojo Caliente is 41 days.
- Guests book furthest in advance for stays during September (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Ojo Caliente.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Ojo Caliente averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ojo Caliente (2025)
Amenity Prevalence
Amenity Insights for Ojo Caliente
- Essential amenities in Ojo Caliente that guests expect include: Wifi, Hot water, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ojo Caliente: Wifi, Hot water, Fire extinguisher.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ojo Caliente to stay competitive.
Ojo Caliente Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ojo Caliente
- The typical guest profile for Airbnb in Ojo Caliente consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and DC (0.5%).
- Top languages spoken are English (61.2%) followed by Spanish (21.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ojo Caliente Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mountain Village | 337 | $5,942 | $959.33 | 32% |
| Telluride | 586 | $4,908 | $616.61 | 38% |
| Santa Fe | 1,676 | $3,756 | $286.54 | 49% |
| Silverton | 76 | $3,209 | $273.69 | 44% |
| Valdez | 30 | $3,205 | $317.79 | 38% |
| Arroyo Seco | 57 | $3,060 | $298.72 | 42% |
| Durango | 1,116 | $2,914 | $342.76 | 38% |
| El Prado | 225 | $2,913 | $231.32 | 48% |
| Tres Piedras | 16 | $2,846 | $182.08 | 49% |
| Angel Fire | 621 | $2,806 | $321.04 | 35% |