Placitas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Placitas in 2025? Explore comprehensive Airbnb analytics for Placitas, New Mexico, United States to uncover income potential. This 2025 STR market report for Placitas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Placitas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Placitas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Placitas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Placitas (2025)
Understanding the monthly revenue variations for Airbnb listings in Placitas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Placitas is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Placitas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,523 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,389, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Placitas
Placitas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Placitas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Placitas:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Placitas
Average Daily Rate (ADR) Airbnb Trends in Placitas (2025)
Effective short term rental pricing strategy in Placitas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Placitas typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Placitas
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Airbnb Seasonality Analysis & Trends in Placitas (2025)
Peak Season (October, June, July)
- Revenue averages $4,076 per month
- Occupancy rates average 63.3%
- Daily rates average $195
Shoulder Season
- Revenue averages $3,024 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,892 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $202
Seasonality Insights for Placitas
- The Airbnb seasonality in Placitas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Placitas's highest earning potential, with monthly revenues capable of climbing to $4,425, occupancy reaching a high of 65.0%, and ADRs peaking at $209.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,630, occupancy could drop to 38.9%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Placitas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Placitas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Placitas (2025)
Exploring the top neighborhoods for short-term rentals in Placitas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Village of Placitas | A charming, rural community with stunning desert landscapes, ideal for those seeking tranquility away from the city. Close to nature trails and perfect for outdoor enthusiasts. | Placitas Trail System, Cibola National Forest, Old Placitas Road, Placitas Community Center, Cedar Hills Trailhead |
| Tijeras | Situated to the east of Albuquerque, Tijeras offers a peaceful retreat while still being close to the city. It's popular for its beautiful mountain views and outdoor activities. | Sandia Mountains, Tijeras Canyon, Cibola National Forest, Tijeras Pueblo Archaeological Site, Glorieta Canyon |
| Bernalillo | Just south of Placitas, Bernalillo has a rich history and is located near the Rio Grande. It attracts tourists who want to explore both culture and nature. | Historic Old Town, Coronado Historic Site, Sandoval County Historical Society, Rio Grande Nature Center, Kayaking on the Rio Grande |
| Santa Ana Pueblo | A culturally rich area with a blend of native heritage and modern attractions. Ideal for visitors interested in desert landscapes and native culture. | Santa Ana Star Casino, Kapuna Spa, Pueblo of Santa Ana, Santa Ana Cultural Center, Golfing at Santa Ana |
| Sedillo | Nestled in the foothills of the Sandias, Sedillo offers scenic views and a peaceful atmosphere, making it perfect for travelers looking for a quieter escape. | Sedillo Hill, Edgewood Greenway Trail, Wildlife Viewing, Horseback Riding Trails, Picnic Areas |
| East Mountain Area | Known for its eclectic mix of communities, this area is perfect for those looking to enjoy nature and local arts, along with easy access to Albuquerque. | East Mountain High School, Local Art Studios, Hiking Trails, Small Town Events, Craft Breweries |
| Albuquerque Heights | A well-developed suburban area offering city conveniences with a touch of nature. It attracts families and travelers looking for comfort with urban access. | Kirtland Air Force Base, Parks and Recreation, Shopping Centers, Local Farmers Markets, Cultural Events |
| Sandia Park | A beautiful area known for its elevation and access to the Sandia Mountains. Popular for year-round outdoor activities and breathtaking views. | Sandia Peak, Sandia Park Ski Area, Hiking Trails, Albuquerque Balloon Fiesta, Scenic Byways |
Understanding Airbnb License Requirements & STR Laws in Placitas (2025)
While Placitas, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Placitas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Placitas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Placitasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Home On the Way to Santa Fe
Entire Place • 4 bedrooms
Hillside Haven Retreat - A Placitas Irvie Home
Entire Place • 3 bedrooms
Placitas Getaway -no cleaning fees-
Entire Place • 1 bedroom
Casa of Watermelon Suenos
Entire Place • 2 bedrooms
Must See View Reviews SW Style Short Stay Discount
Entire Place • 2 bedrooms
Quiet mountain views near Albuquerque and Santa Fe
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Placitas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Placitas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nick | 1 | $189,534 | 7 | 5.00/5.0 |
| Judy | 3 | $98,931 | 145 | 4.97/5.0 |
| Carl | 1 | $65,570 | 15 | 4.80/5.0 |
| David | 1 | $56,043 | 95 | 4.99/5.0 |
| Carolyn | 1 | $46,107 | 19 | 4.79/5.0 |
| Danny | 1 | $43,386 | 382 | 4.81/5.0 |
| Jake And Robyn | 2 | $42,303 | 146 | 4.92/5.0 |
| Randy Dubiskas | 1 | $41,608 | 63 | 4.98/5.0 |
| Amanda | 1 | $40,151 | 94 | 5.00/5.0 |
| Lois | 1 | $37,388 | 84 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Placitas.
Dive Deeper: Advanced Placitas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Placitas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlacitas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Placitas
- The Placitas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Placitas, House properties are the most common (64.5%), reflecting the local real estate landscape.
- Houses represent a significant 64.5% portion, catering likely to families or larger groups.
- The presence of 25.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Placitas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Placitas
- The dominant room capacity in Placitas is 1 bedroom listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Placitas, indicating a high concentration in these sizes.
- A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Placitas.
Placitas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Placitas
- The most common guest capacity trend in Placitas vacation rentals is listings accommodating 2 guests (38.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Placitas STR market, accounting for 61.3% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Placitas.
- On average, properties in Placitas are equipped to host 3.7 guests.
Placitas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Placitas
- The most common availability pattern in Placitas falls within the 91-180 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Placitas (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Placitas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
24.1% of total
2 Nights
14 listings
48.3% of total
3 Nights
5 listings
17.2% of total
30+ Nights
3 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Placitas is 2 Nights, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Placitas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Placitas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.3% of Placitas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Placitas.
Placitas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
8 listings
27.6% of total
Firm
11 listings
37.9% of total
Strict
4 listings
13.8% of total
Cancellation Policy Insights for Placitas
- The prevailing Airbnb cancellation policy trend in Placitas is Firm, used by 37.9% of listings.
- A majority (51.7%) of hosts in Placitas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.9% market standard in Placitas.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Placitas.
Placitas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Placitas
- The overall average booking lead time for vacation rentals in Placitas is 47 days.
- Guests book furthest in advance for stays during October (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Placitas.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Placitas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Placitas (2025)
Amenity Prevalence
Amenity Insights for Placitas
- Essential amenities in Placitas that guests expect include: Hot water, Air conditioning, Heating, Dishes and silverware, Essentials, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hair dryer, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Placitas: Hot water, Air conditioning, Heating, Dishes and silverware, Essentials, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Dishes and silverware, Essentials, Free parking on premises, Wifi.
- Consider adding popular differentiators like Bed linens or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Placitas to stay competitive.
Placitas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Placitas
- The typical guest profile for Airbnb in Placitas consists of primarily domestic travelers (96%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (1.2%).
- Top languages spoken are English (68.6%) followed by Spanish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Placitas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,676 | $3,756 | $286.54 | 49% |
| Valdez | 30 | $3,205 | $317.79 | 38% |
| Arroyo Seco | 57 | $3,060 | $298.72 | 42% |
| El Prado | 225 | $2,913 | $231.32 | 48% |
| Tres Piedras | 16 | $2,846 | $182.08 | 49% |
| Angel Fire | 621 | $2,806 | $321.04 | 35% |
| Los Cerrillos | 22 | $2,703 | $202.91 | 44% |
| Jemez Springs | 40 | $2,645 | $181.90 | 52% |
| Abiquiu | 41 | $2,580 | $200.49 | 51% |
| Red River | 306 | $2,576 | $335.29 | 32% |