Ranchos de Taos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Ranchos de Taos in 2025? Explore comprehensive Airbnb analytics for Ranchos de Taos, New Mexico, United States to uncover income potential. This 2025 STR market report for Ranchos de Taos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Ranchos de Taos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ranchos de Taos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ranchos de Taos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ranchos de Taos (2025)
Understanding the monthly revenue variations for Airbnb listings in Ranchos de Taos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ranchos de Taos is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ranchos de Taos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,910+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,872 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,417 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,513, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ranchos de Taos
Ranchos de Taos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ranchos de Taos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ranchos de Taos:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ranchos de Taos
Average Daily Rate (ADR) Airbnb Trends in Ranchos de Taos (2025)
Effective short term rental pricing strategy in Ranchos de Taos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ranchos de Taos typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Ranchos de Taos
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Airbnb Seasonality Analysis & Trends in Ranchos de Taos (2025)
Peak Season (June, July, December)
- Revenue averages $3,585 per month
- Occupancy rates average 52.8%
- Daily rates average $211
Shoulder Season
- Revenue averages $3,100 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $210
Low Season (September, October, November)
- Revenue drops to average $2,453 per month
- Occupancy decreases to average 43.6%
- Daily rates adjust to average $200
Seasonality Insights for Ranchos de Taos
- The Airbnb seasonality in Ranchos de Taos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ranchos de Taos's highest earning potential, with monthly revenues capable of climbing to $3,630, occupancy reaching a high of 56.8%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,069, occupancy could drop to 36.6%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ranchos de Taos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ranchos de Taos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ranchos de Taos (2025)
Exploring the top neighborhoods for short-term rentals in Ranchos de Taos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taos Pueblo | A UNESCO World Heritage site, offering a glimpse into Native American history and culture. Popular among tourists looking for authentic experiences and heritage tourism. | Taos Pueblo, Rio Grande Gorge Bridge, Taos Mountain, Historic Taos Plaza |
| Downtown Taos | The heart of Taos with unique shops, art galleries, and restaurants. An ideal spot for visitors who want to immerse themselves in local culture and dining. | Taos Art Museum, Harwood Museum of Art, Local shops and cafes, Historic buildings |
| Ranchos de Taos Plaza | A charming area known for its historic adobe churches and the vibrant community market. Great for visitors looking for a quiet and picturesque environment. | San Francisco de Asis Mission Church, Local artists' galleries, Ranchos de Taos Market |
| Taos Ski Valley | A popular destination for winter sports enthusiasts. Attracts skiers and outdoor lovers year-round, making it ideal for vacation rentals. | Taos Ski Valley, hiking trails, summer festivals |
| Angel Fire | A mountain resort town known for skiing in winter and mountain biking in summer. Popular for family vacations and outdoor adventures. | Angel Fire Ski Resort, Fishing and hiking, Golf course |
| Eagle Nest | Close to fishing and camping opportunities, making it attractive for nature lovers and families on vacation. Ideal for quiet retreats. | Eagle Nest Lake State Park, fishing spots, nature trails |
| Red River | A quaint mountain town that draws visitors with its beautiful landscapes and outdoor activities. Great for family-friendly rentals and seasonal visitors. | Red River Ski Area, Summer festivals, Whitewater rafting |
| Northside Taos | A peaceful residential area close to nature, perfect for those looking to escape the hustle and bustle. Offers unique charm and scenic views. | Nearby hiking trails, local eateries, stunning scenic views |
Understanding Airbnb License Requirements & STR Laws in Ranchos de Taos (2025)
While Ranchos de Taos, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ranchos de Taos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ranchos de Taos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ranchos de Taosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Taos Sunsets: Stunning Mountain and Sunset Views
Entire Place • 5 bedrooms
3 Bedroom-Mountain Views! w/hot tub and game room
Entire Place • 3 bedrooms
Adobe Mountain Villa. Beautiful, Serene, Taos
Entire Place • 5 bedrooms
The most beautiful house in Taos
Entire Place • 4 bedrooms
Sweeping Taos views, mountain biker paradise
Entire Place • 2 bedrooms
Taos Hacienda with Hot Tub & BBQ
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ranchos de Taos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ranchos de Taos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #340049307 | 8 | $159,965 | 6 | 0.00/5.0 |
| Ronnie | 1 | $116,199 | 63 | 5.00/5.0 |
| Taos Motor | 5 | $108,508 | 162 | 4.44/5.0 |
| Katelyn And Sam | 1 | $89,740 | 85 | 4.92/5.0 |
| Michael | 1 | $88,009 | 23 | 4.96/5.0 |
| Jim | 1 | $80,295 | 35 | 5.00/5.0 |
| Albert And Meredith | 3 | $80,189 | 456 | 4.79/5.0 |
| Host #166055418 | 7 | $79,454 | 1 | 0.00/5.0 |
| Mickey | 1 | $66,381 | 45 | 4.98/5.0 |
| Chris | 1 | $63,638 | 180 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ranchos de Taos.
Dive Deeper: Advanced Ranchos de Taos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ranchos de Taos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRanchos de Taos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ranchos de Taos
- The Ranchos de Taos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.6% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ranchos de Taos, House properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 57.5% portion, catering likely to families or larger groups.
- The presence of 34.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.7%) offer potential for unique stay experiences.
Ranchos de Taos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ranchos de Taos
- The dominant room capacity in Ranchos de Taos is 1 bedroom listings, making up 46.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Ranchos de Taos, indicating a high concentration in these sizes.
- A significant 21.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ranchos de Taos.
Ranchos de Taos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ranchos de Taos
- The most common guest capacity trend in Ranchos de Taos vacation rentals is listings accommodating 4 guests (35.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ranchos de Taos STR market, accounting for 63.0% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ranchos de Taos.
- On average, properties in Ranchos de Taos are equipped to host 4.3 guests.
Ranchos de Taos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ranchos de Taos
- The most common availability pattern in Ranchos de Taos falls within the 271-366 days range, representing 38.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ranchos de Taos (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ranchos de Taos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
29.9% of total
2 Nights
25 listings
37.3% of total
3 Nights
7 listings
10.4% of total
4-6 Nights
3 listings
4.5% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
11 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ranchos de Taos is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.2%) of the Ranchos de Taos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Ranchos de Taos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Ranchos de Taos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ranchos de Taos.
Ranchos de Taos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.8% of total
Flexible
11 listings
21.2% of total
Moderate
22 listings
42.3% of total
Firm
10 listings
19.2% of total
Strict
7 listings
13.5% of total
Cancellation Policy Insights for Ranchos de Taos
- The prevailing Airbnb cancellation policy trend in Ranchos de Taos is Moderate, used by 42.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.5%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.3% market standard in Ranchos de Taos.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ranchos de Taos.
Ranchos de Taos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ranchos de Taos
- The overall average booking lead time for vacation rentals in Ranchos de Taos is 41 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Ranchos de Taos.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Ranchos de Taos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ranchos de Taos (2025)
Amenity Prevalence
Amenity Insights for Ranchos de Taos
- Essential amenities in Ranchos de Taos that guests expect include: Wifi, Heating, Free parking on premises, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ranchos de Taos: Wifi, Heating, Free parking on premises, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Essentials.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ranchos de Taos to stay competitive.
Ranchos de Taos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ranchos de Taos
- The typical guest profile for Airbnb in Ranchos de Taos consists of primarily domestic travelers (97%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and DC (0.6%).
- Top languages spoken are English (67.2%) followed by Spanish (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Albuquerque.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ranchos de Taos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,676 | $3,756 | $286.54 | 49% |
| Valdez | 30 | $3,205 | $317.79 | 38% |
| Arroyo Seco | 57 | $3,060 | $298.72 | 42% |
| El Prado | 225 | $2,913 | $231.32 | 48% |
| Tres Piedras | 16 | $2,846 | $182.08 | 49% |
| Angel Fire | 621 | $2,806 | $321.04 | 35% |
| Los Cerrillos | 22 | $2,703 | $202.91 | 44% |
| Jemez Springs | 40 | $2,645 | $181.90 | 52% |
| Placitas | 31 | $2,638 | $219.14 | 53% |
| Abiquiu | 41 | $2,580 | $200.49 | 51% |