Red River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Red River in 2025? Explore comprehensive Airbnb analytics for Red River, New Mexico, United States to uncover income potential. This 2025 STR market report for Red River, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 306 active listings.
Whether you're considering an Airbnb investment in Red River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Red River Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Red River Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Red River (2025)
Understanding the monthly revenue variations for Airbnb listings in Red River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Red River is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Red River across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,204+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,291 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,198, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Red River
Red River Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Red River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Red River:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Red River
Average Daily Rate (ADR) Airbnb Trends in Red River (2025)
Effective short term rental pricing strategy in Red River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Red River typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $382 or more.
- Typical properties (Median) charge around $284 per night.
- Entry-level properties (Bottom 25%) earn around $210 per night.
Average Daily Rate (ADR) Trend by Month in Red River
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Airbnb Seasonality Analysis & Trends in Red River (2025)
Peak Season (July, February, December)
- Revenue averages $4,124 per month
- Occupancy rates average 38.6%
- Daily rates average $342
Shoulder Season
- Revenue averages $3,318 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $326
Low Season (April, October, November)
- Revenue drops to average $2,373 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $309
Seasonality Insights for Red River
- The Airbnb seasonality in Red River shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Red River's highest earning potential, with monthly revenues capable of climbing to $4,432, occupancy reaching a high of 42.4%, and ADRs peaking at $363.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,248, occupancy could drop to 20.0%, and ADRs may adjust down to $302.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Red River.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Red River seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Red River (2025)
Exploring the top neighborhoods for short-term rentals in Red River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Street | The heart of Red River, Main Street is bustling with shops, restaurants, and nightlife. It's a prime location for tourists looking to explore the local culture and enjoy convenience during their stay. | Red River Ski Area, Red River Community House, Restaurants and bars, Local shops and boutiques, Red River Nature Trail |
| Red River Ski Area | A popular destination for skiing and snowboarding enthusiasts, this area attracts visitors year-round for both winter sports and summer hiking. Ideal for listings catered to adventure seekers. | Skiing and snowboarding, Mountain biking trails, Summer hiking, Scenic chairlift rides, Annual events like the Red River Music Festival |
| Lake Alice | A serene area for those seeking nature, fishing, and relaxation. This scenic lake draws families and outdoor lovers looking for a peaceful getaway in the mountains. | Fishing, Hiking trails, Picnic areas, Wildlife viewing, Beautiful scenery |
| Old Town | A charming district that showcases Red River's history, with quaint shops, local artisans, and cultural events. It's perfect for visitors interested in a unique local experience. | Old-timey shops, Red River Historical Society, Local events and festivals, Art galleries, Nearby hiking trails |
| Summer Recreation Area | This area provides access to vast recreational opportunities, including camping, hiking, and off-road activities. Ideal for outdoor adventure seekers visiting Red River. | Camping, Hiking trails, Off-roading, Fishing spots, Wildlife viewing |
| Elk Ridge | A stunning area known for its beautiful homes and great views. Attracts families and groups looking for larger accommodations and a serene mountain experience. | Stunning mountain views, Proximity to hiking trails, Quiet neighborhoods, Local wildlife, Mountain biking opportunities |
| River Street | A picturesque district along the river, perfect for guests who enjoy walking and outdoor activities. Close to the river offers opportunities for tubing, fishing, and relaxing by the water. | River activities (tubing, fishing), Scenic walking paths, Nearby restaurants, Camping spots, Wildflower viewing |
| Fishing Area | Known for prime fishing spots, this area attracts anglers and families looking to enjoy the water activities that Red River offers. Great for listings targeting fishing enthusiasts. | Fishing holes, Picnic areas, Nature trails, Scenic views, Local wildlife |
Understanding Airbnb License Requirements & STR Laws in Red River (2025)
While Red River, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Red River to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Red River (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Red Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Moon River - Newly Renovated - On the River -
Entire Place • 6 bedrooms
Lanna Lassos the Moon Riverfront Cabin/House
Entire Place • 4 bedrooms
The Face of The Mountain
Entire Place • 4 bedrooms
Cozy Six Bedroom Home (full duplex) Red River, NM
Entire Place • 6 bedrooms
Honey Bear Cabin
Entire Place • 4 bedrooms
Lazy Bear Lodge
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Red River (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Red River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| M Vacation | 98 | $3,021,506 | 894 | 4.01/5.0 |
| Reservations | 58 | $1,212,220 | 410 | 3.37/5.0 |
| Evolve | 18 | $626,939 | 516 | 4.76/5.0 |
| Lindsey | 11 | $526,330 | 121 | 3.97/5.0 |
| Auslander | 13 | $271,926 | 60 | 3.98/5.0 |
| Vicki | 8 | $217,242 | 43 | 4.25/5.0 |
| Martin | 8 | $191,999 | 325 | 4.41/5.0 |
| Lindsey | 2 | $173,185 | 14 | 5.00/5.0 |
| Diane | 2 | $162,981 | 185 | 4.98/5.0 |
| Brandon | 2 | $158,216 | 77 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Red River.
Dive Deeper: Advanced Red River STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Red River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRed River Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Red River
- The Red River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 306 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Red River, House properties are the most common (42.5%), reflecting the local real estate landscape.
- Houses represent a significant 42.5% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Red River Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Red River
- The dominant room capacity in Red River is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.8% of the active Airbnb listings in Red River, indicating a high concentration in these sizes.
- A significant 45.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Red River.
Red River Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Red River
- The most common guest capacity trend in Red River vacation rentals is listings accommodating 8+ guests (45.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Red River STR market, accounting for 75.2% of listings.
- 77.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Red River.
- On average, properties in Red River are equipped to host 6.3 guests.
Red River Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Red River
- The most common availability pattern in Red River falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Red River (48.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Red River Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
8.8% of total
2 Nights
116 listings
39.1% of total
3 Nights
23 listings
7.7% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
131 listings
44.1% of total
Key Insights
- The most prevalent minimum stay requirement in Red River is 30+ Nights, adopted by 44.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.1%) caters to monthly stays (30+ nights) in Red River, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.1% of Red River hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
- A 2-night minimum appears standard (39.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 44.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Red River.
Red River Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
160 listings
59.5% of total
Flexible
4 listings
1.5% of total
Moderate
14 listings
5.2% of total
Firm
30 listings
11.2% of total
Strict
60 listings
22.3% of total
Cancellation Policy Insights for Red River
- The prevailing Airbnb cancellation policy trend in Red River is Super Strict 30 Days, used by 59.5% of listings.
- There's a relatively balanced mix between guest-friendly (6.7%) and stricter (33.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 59.5% market standard in Red River.
- Regularly review your cancellation policy against competitors and market demand shifts in Red River.
Red River STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Red River
- The overall average booking lead time for vacation rentals in Red River is 72 days.
- Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Fall (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Red River.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Red River averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Red River (2025)
Amenity Prevalence
Amenity Insights for Red River
- Essential amenities in Red River that guests expect include: Smoke alarm, TV, Wifi, Heating, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Red River: Smoke alarm, TV, Wifi, Heating, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, TV, Wifi, Heating, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Red River to stay competitive.
Red River Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Red River
- The typical guest profile for Airbnb in Red River consists of primarily domestic travelers (100%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.8% of guests.
- Key international markets include United States (99.8%) and Qatar (0.1%).
- Top languages spoken are English (85.4%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Amarillo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Red River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,676 | $3,756 | $286.54 | 49% |
| Valdez | 30 | $3,205 | $317.79 | 38% |
| Arroyo Seco | 57 | $3,060 | $298.72 | 42% |
| El Prado | 225 | $2,913 | $231.32 | 48% |
| Tres Piedras | 16 | $2,846 | $182.08 | 49% |
| Angel Fire | 621 | $2,806 | $321.04 | 35% |
| Los Cerrillos | 22 | $2,703 | $202.91 | 44% |
| Jemez Springs | 40 | $2,645 | $181.90 | 52% |
| Placitas | 31 | $2,638 | $219.14 | 53% |
| Abiquiu | 41 | $2,580 | $200.49 | 51% |