Roswell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Roswell in 2025? Explore comprehensive Airbnb analytics for Roswell, New Mexico, United States to uncover income potential. This 2025 STR market report for Roswell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 94 active listings.
Whether you're considering an Airbnb investment in Roswell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roswell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roswell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roswell (2025)
Understanding the monthly revenue variations for Airbnb listings in Roswell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roswell is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roswell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,569+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,133 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,141, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roswell
Roswell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roswell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roswell:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roswell
Average Daily Rate (ADR) Airbnb Trends in Roswell (2025)
Effective short term rental pricing strategy in Roswell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roswell typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Roswell
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Airbnb Seasonality Analysis & Trends in Roswell (2025)
Peak Season (May, June, December)
- Revenue averages $2,774 per month
- Occupancy rates average 52.2%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,408 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $156
Low Season (January, February, August)
- Revenue drops to average $2,159 per month
- Occupancy decreases to average 47.4%
- Daily rates adjust to average $173
Seasonality Insights for Roswell
- The Airbnb seasonality in Roswell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roswell's highest earning potential, with monthly revenues capable of climbing to $2,863, occupancy reaching a high of 56.5%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,099, occupancy could drop to 43.1%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roswell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roswell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roswell (2025)
Exploring the top neighborhoods for short-term rentals in Roswell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spring River Park and Zoo | A charming location with family-friendly attractions and a beautiful park setting, perfect for families and outdoor enthusiasts looking to explore nature and learn about local wildlife. | Spring River Park & Zoo, Roswell Museum, Historic District, Anderson Museum of Contemporary Art, Pecos Flavors Winery |
| Downtown Roswell | The heart of Roswell, rich in culture and history, featuring unique shops, restaurants, and vibrant local art scenes. A great spot for guests looking to immerse themselves in the local community. | Roswell Museum, Historic UFO Museum, Local Art Galleries, Living Desert Zoo and Gardens, Civic Plaza |
| Bitter Lake National Wildlife Refuge | An ideal location for nature lovers and bird watchers, offering stunning landscapes and a rich variety of wildlife. Attracts visitors interested in outdoor adventures and ecological studies. | Bitter Lake National Wildlife Refuge, Avocational birdwatching, Hiking trails, Wildlife photography opportunities, Nature education programs |
| Alien Zone | A quirky and fun area that draws UFO enthusiasts and curious tourists alike. It capitalizes on Roswell’s famous alien lore, making it a memorable spot for guests of all ages. | Alien Zone, UFO Museum, UFO-themed shops, The Roswell Alien Festival, Local eateries with alien themes |
| The Roswell Historic District | A beautifully preserved area showcasing the city’s history and eclectic architecture. This district is ideal for history buffs and those looking to experience Roswell's charm. | Historic Sites Tour, Architecture Walks, Local Shops and Cafes, Art Galleries, Museums |
| Ruidoso | Although a bit farther, this mountain town is a favorite escape for those seeking skiing or summer retreats. It is popular among travelers who love the outdoors and scenic beauty. | Ski Apache, Inn of the Mountain Gods, Ruidoso Downs Racetrack, Lincoln National Forest, Mescalero Lake |
| Bottomless Lakes State Park | Famous for its unique sinkhole lakes, this park is perfect for outdoor activities, including swimming, picnicking, and hiking. It's an attractive spot for families and nature lovers. | Bottomless Lakes, Fishing opportunities, Picnic areas, Nature trails, Swimming spots |
| Roswell Convention Center | A prime location for business travelers and event-goers, making it ideal for those seeking accommodations during conventions and conferences. It's well-connected and provides easy access to events. | Conventions and Expos, Local restaurants, Event facilities, Nearby hotels, Civic Plaza events |
Understanding Airbnb License Requirements & STR Laws in Roswell (2025)
While Roswell, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roswell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Roswell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roswellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
True Cold War Relic Atlas F Missile Silo / Bunker
Entire Place • 1 bedroom
The Serreno House
Entire Place • 4 bedrooms
Anita’s Dream Home
Entire Place • 4 bedrooms
New Mexico Military Institute golf course home
Entire Place • 3 bedrooms
3 Bedroom Beautiful Home with Office & Pool!
Entire Place • 3 bedrooms
The Palace, w/sauna & mini gym
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roswell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roswell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda | 5 | $147,988 | 977 | 4.78/5.0 |
| Host #495439249 | 7 | $136,888 | 6 | 0.69/5.0 |
| Gary | 1 | $136,466 | 483 | 4.99/5.0 |
| Theron | 4 | $115,929 | 273 | 4.88/5.0 |
| Mary | 4 | $90,401 | 703 | 4.92/5.0 |
| Carmen | 2 | $88,412 | 319 | 4.97/5.0 |
| Melissa S | 3 | $87,019 | 127 | 4.90/5.0 |
| Vanessa | 2 | $69,328 | 403 | 4.89/5.0 |
| Kara | 1 | $61,455 | 62 | 4.94/5.0 |
| Chris | 2 | $53,633 | 114 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roswell.
Dive Deeper: Advanced Roswell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roswell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoswell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roswell
- The Roswell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 94 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roswell, House properties are the most common (68.1%), reflecting the local real estate landscape.
- Houses represent a significant 68.1% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.4%) offer potential for unique stay experiences.
Roswell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roswell
- The dominant room capacity in Roswell is 2 bedrooms listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.3% of the active Airbnb listings in Roswell, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roswell.
Roswell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roswell
- The most common guest capacity trend in Roswell vacation rentals is listings accommodating 4 guests (30.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Roswell STR market, accounting for 55.4% of listings.
- 46.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roswell.
- On average, properties in Roswell are equipped to host 5.0 guests.
Roswell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roswell
- The most common availability pattern in Roswell falls within the 271-366 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Roswell (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roswell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
64.6% of total
2 Nights
16 listings
20.3% of total
3 Nights
1 listings
1.3% of total
4-6 Nights
1 listings
1.3% of total
7-29 Nights
4 listings
5.1% of total
30+ Nights
6 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Roswell is 1 Night, adopted by 64.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.9%) of the Roswell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.6% of Roswell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roswell.
Roswell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
32.4% of total
Moderate
22 listings
29.7% of total
Firm
14 listings
18.9% of total
Strict
14 listings
18.9% of total
Cancellation Policy Insights for Roswell
- The prevailing Airbnb cancellation policy trend in Roswell is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Roswell.
- Regularly review your cancellation policy against competitors and market demand shifts in Roswell.
Roswell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roswell
- The overall average booking lead time for vacation rentals in Roswell is 32 days.
- Guests book furthest in advance for stays during May (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Roswell.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Roswell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roswell (2025)
Amenity Prevalence
Amenity Insights for Roswell
- Essential amenities in Roswell that guests expect include: Smoke alarm, Wifi, Air conditioning, TV, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roswell: Smoke alarm, Wifi, Air conditioning, TV, Heating, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Air conditioning, TV, Heating, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roswell to stay competitive.
Roswell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roswell
- The typical guest profile for Airbnb in Roswell consists of primarily domestic travelers (96%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Mexico (0.8%).
- Top languages spoken are English (73.5%) followed by Spanish (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roswell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alto | 119 | $2,759 | $325.25 | 33% |
| Cloudcroft | 182 | $2,542 | $182.10 | 47% |
| Ruidoso | 1,008 | $2,146 | $240.44 | 34% |
| Ruidoso Downs | 11 | $2,090 | $232.86 | 31% |
| Carlsbad | 158 | $2,036 | $149.14 | 54% |
| Nogal | 19 | $1,953 | $189.97 | 29% |
| High Rolls | 30 | $1,950 | $154.83 | 44% |
| Alamogordo | 76 | $1,921 | $136.17 | 53% |
| Hobbs | 45 | $1,832 | $113.56 | 58% |
| Capitan | 10 | $1,699 | $136.21 | 43% |