South Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in South Valley in 2025? Explore comprehensive Airbnb analytics for South Valley, New Mexico, United States to uncover income potential. This 2025 STR market report for South Valley, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in South Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in South Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Valley is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,471+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,466 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $704, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Valley
South Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Valley:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Valley
Average Daily Rate (ADR) Airbnb Trends in South Valley (2025)
Effective short term rental pricing strategy in South Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Valley typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in South Valley
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Airbnb Seasonality Analysis & Trends in South Valley (2025)
Peak Season (October, December, July)
- Revenue averages $2,346 per month
- Occupancy rates average 46.6%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,917 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $121
Low Season (January, February, April)
- Revenue drops to average $1,426 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $109
Seasonality Insights for South Valley
- The Airbnb seasonality in South Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Valley's highest earning potential, with monthly revenues capable of climbing to $2,485, occupancy reaching a high of 58.1%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,224, occupancy could drop to 35.9%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Valley (2025)
Exploring the top neighborhoods for short-term rentals in South Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Corrales | Charming village known for its lush scenery and scenic irrigation ditches. Ideal for those seeking a peaceful retreat close to nature, yet within easy reach of Albuquerque's attractions. | Corrales Bosque Preserve, Casa San Ysidro, local wineries, horseback riding experiences |
| Los Ranchos de Albuquerque | Affluent neighborhood featuring spacious properties and beautiful landscapes. Popular among travelers preferring a rural ambiance while still being near urban amenities. | Los Ranchos Growers Market, Open Space Visitor Center, Rio Grande Nature Center State Park |
| Albuquerque Old Town | Historic district with adobe buildings and a vibrant cultural scene. Great for tourists looking to immerse themselves in New Mexico's history and art. | Old Town Plaza, San Felipe de Neri Church, Albuquerque Museum, local art galleries and shops |
| East Mountains | Scenic mountainous area with a cooler climate and outdoor recreational opportunities. Appeals to nature lovers and those seeking privacy away from city life. | Sandia Mountains, Cibola National Forest, hiking trails, skiing in winter months |
| Downtown Albuquerque | Urban center featuring a mix of modern and historic attractions. Popular for business travelers and tourists looking for nightlife and dining. | Albuquerque Convention Center, Kimo Theatre, local breweries, various restaurants and bars |
| South Valley | Diverse community with rich cultural heritage and a variety of local events. Attracts visitors interested in authentic regional experiences. | Teatro Nuevo Mexico, Spanish Market, local festivals events |
| Sandia Heights | Upscale residential area nestled in the foothills of the Sandia Mountains. Appeals to visitors wanting stunning views and access to outdoor activities. | Sandia Peak Tramway, hiking and biking trails, local parks |
| Isleta Pueblo | Culturally rich area offering insights into pueblo life and traditions. Great for tourists interested in Native American culture and history. | Isleta Resort & Casino, historic sites, cultural events and festivals |
Understanding Airbnb License Requirements & STR Laws in South Valley (2025)
While South Valley, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Private 2bdrm 1bth Farmhouse on 1.25 acres.
Entire Place • 2 bedrooms
The Yak Hideaway! Southwest ABQ meets country.
Entire Place • 3 bedrooms
Barcelona, Cir
Entire Place • 4 bedrooms
Western Casita
Entire Place • 2 bedrooms
South Valley Casita
Entire Place • 1 bedroom
Casa Manzana Retreat - An Irvie Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Greg | 2 | $60,049 | 171 | 4.93/5.0 |
| Meghan | 1 | $52,495 | 74 | 5.00/5.0 |
| Diana | 3 | $48,187 | 214 | 4.88/5.0 |
| Gabriela | 1 | $33,048 | 35 | 4.94/5.0 |
| Doug & Keven | 3 | $23,801 | 1118 | 4.96/5.0 |
| Carl | 1 | $13,867 | 68 | 4.88/5.0 |
| Guadalupe | 1 | $12,022 | 48 | 4.88/5.0 |
| Host #213217002 | 1 | $11,773 | 71 | 4.83/5.0 |
| Elizabeth | 1 | $7,771 | 71 | 4.94/5.0 |
| Teresa | 1 | $4,468 | 21 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Valley.
Dive Deeper: Advanced South Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Valley
- The South Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Valley, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
South Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Valley
- The dominant room capacity in South Valley is 3 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.4% of the active Airbnb listings in South Valley, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Valley.
South Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Valley
- The most common guest capacity trend in South Valley vacation rentals is listings accommodating 6 guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the South Valley STR market, accounting for 42.2% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Valley.
- On average, properties in South Valley are equipped to host 3.9 guests.
South Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Valley
- The most common availability pattern in South Valley falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Valley (26.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
4 listings
22.2% of total
3 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in South Valley is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the South Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in South Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of South Valley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Valley.
South Valley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
5 listings
27.8% of total
Firm
1 listings
5.6% of total
Strict
11 listings
61.1% of total
Cancellation Policy Insights for South Valley
- The prevailing Airbnb cancellation policy trend in South Valley is Strict, used by 61.1% of listings.
- A majority (66.7%) of hosts in South Valley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 61.1% market standard in South Valley.
- With 61.1% using Strict terms, this is a viable option in South Valley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in South Valley.
South Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Valley
- The overall average booking lead time for vacation rentals in South Valley is 36 days.
- Guests book furthest in advance for stays during October (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in South Valley.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these South Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Valley (2025)
Amenity Prevalence
Amenity Insights for South Valley
- Essential amenities in South Valley that guests expect include: Smoke alarm, Wifi, Kitchen, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Valley: Smoke alarm, Wifi, Kitchen, Heating, Hot water.
- Consider adding popular differentiators like Microwave or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Valley to stay competitive.
South Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Valley
- The typical guest profile for Airbnb in South Valley consists of primarily domestic travelers (97%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Netherlands (0.5%).
- Top languages spoken are English (68.2%) followed by Spanish (20.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Colorado Springs.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,762 | $3,667 | $296.25 | 49% |
| Arroyo Seco | 55 | $3,279 | $335.30 | 41% |
| Valdez | 35 | $2,985 | $354.68 | 37% |
| El Prado | 227 | $2,888 | $248.48 | 46% |
| Abiquiu | 38 | $2,823 | $216.71 | 52% |
| Tres Piedras | 18 | $2,762 | $187.23 | 49% |
| Taos Ski Valley | 126 | $2,696 | $382.03 | 34% |
| Angel Fire | 707 | $2,681 | $358.52 | 33% |
| Arroyo Hondo | 12 | $2,575 | $266.89 | 46% |
| Taos County | 17 | $2,505 | $269.55 | 40% |