Taos Ski Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Taos Ski Valley in 2025? Explore comprehensive Airbnb analytics for Taos Ski Valley, New Mexico, United States to uncover income potential. This 2025 STR market report for Taos Ski Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Taos Ski Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taos Ski Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taos Ski Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taos Ski Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Taos Ski Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taos Ski Valley is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taos Ski Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,304+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,329 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,369 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,376, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taos Ski Valley
Taos Ski Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taos Ski Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taos Ski Valley:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taos Ski Valley
Average Daily Rate (ADR) Airbnb Trends in Taos Ski Valley (2025)
Effective short term rental pricing strategy in Taos Ski Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taos Ski Valley typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $635+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $488 or more.
- Typical properties (Median) charge around $284 per night.
- Entry-level properties (Bottom 25%) earn around $200 per night.
Average Daily Rate (ADR) Trend by Month in Taos Ski Valley
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Airbnb Seasonality Analysis & Trends in Taos Ski Valley (2025)
Peak Season (March, February, January)
- Revenue averages $6,004 per month
- Occupancy rates average 47.1%
- Daily rates average $462
Shoulder Season
- Revenue averages $3,047 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $352
Low Season (August, September, October)
- Revenue drops to average $1,570 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $338
Seasonality Insights for Taos Ski Valley
- The Airbnb seasonality in Taos Ski Valley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taos Ski Valley's highest earning potential, with monthly revenues capable of climbing to $6,259, occupancy reaching a high of 51.2%, and ADRs peaking at $474.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,414, occupancy could drop to 17.6%, and ADRs may adjust down to $308.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taos Ski Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taos Ski Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taos Ski Valley (2025)
Exploring the top neighborhoods for short-term rentals in Taos Ski Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taos Ski Valley | A premier ski destination known for its stunning mountain views and diverse outdoor activities year-round. Attracts winter sports enthusiasts and summer hikers alike, ideal for Airbnb hosting with a focus on adventure. | Taos Ski Valley Ski Area, Kachina Peak, Williams Lake, Baldy Mountain, The Nature Conservancy's Taos Plateau Preserve |
| Taos Pueblo | A UNESCO World Heritage Site offering a deep cultural experience. Visitors are drawn to the historic adobe structures and the rich history of the Taos Pueblo people, creating unique opportunities for cultural tourism. | Taos Pueblo, San Geronimo Church, Taos Art Museum, Kit Carson Home and Museum, The Millicent Rogers Museum |
| Historic Taos Plaza | The heart of Taos with a vibrant arts scene, shops, and restaurants. A popular area for tourists seeking the charm of Taos with its local culture and art community. | Taos Plaza, Harwood Museum of Art, Tao's Historic District, Local art galleries, Restaurants and cafes |
| Angel Fire | Another excellent ski destination near Taos, ideal for families and outdoor lovers. In addition to skiing, it offers mountain biking, hiking, and a serene nature experience. | Angel Fire Resort, Monte Verde Lake, Angel Fire Bike Park, Angel Fire Golf Course, Elizabethtown |
| Red River | A charming mountain town filled with fun family activities, outdoor adventures, and events year-round. Its friendly community vibe makes it perfect for welcoming visitors. | Red River Ski Area, Ponderosa Lodge, Red River Community House, Red River Main Street, Fish pond and park area |
| Eagle Nest | Scenic rural area known for its fishing and recreational activities on Eagle Nest Lake. A peaceful retreat for those looking to enjoy nature. | Eagle Nest Lake State Park, Fishing and boating, Cimarron Canyon State Park, Potato Hill, Mountain biking and hiking trails |
| Greater Taos Area | A wider region including the beautiful landscapes of the Sangre de Cristo Mountains. Perfect for nature lovers looking for retreat-paced vacations. | Sangre de Cristo Mountains, Rio Grande Gorge Bridge, Earthship Biotecture Community, Angel Fire Resort, Taos Ski Valley |
| Ojo Caliente | Famous for its mineral hot springs. A unique draw for visitors looking to relax and rejuvenate, appealing for wellness tourism. | Ojo Caliente Mineral Springs Resort, Mabel Dodge Luhan House, Historic hot spring spas, Hiking trails, Natural scenery |
Understanding Airbnb License Requirements & STR Laws in Taos Ski Valley (2025)
While Taos Ski Valley, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taos Ski Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Taos Ski Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taos Ski Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kachina Peak Chalet - Ski Haven in Taos Ski Valley
Entire Place • 4 bedrooms
Taos Haus Mountain Modern at Taos Ski Valley
Entire Place • 5 bedrooms
Taos Mountain House
Entire Place • 4 bedrooms
Taos Ski Valley Amizette Mountain House
Entire Place • 5 bedrooms
Walk to Lifts and Ski Village with Private Hot Tub
Entire Place • 3 bedrooms
Ski Vacation Perfection in Taos Ski Valley
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taos Ski Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taos Ski Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Abode Vacation | 46 | $1,560,587 | 1713 | 4.60/5.0 |
| Vacasa New Mexico | 8 | $202,520 | 174 | 4.71/5.0 |
| Barbara | 4 | $186,979 | 245 | 4.83/5.0 |
| Taos Love | 1 | $180,154 | 11 | 5.00/5.0 |
| Michael | 6 | $116,281 | 143 | 4.68/5.0 |
| Brent | 8 | $99,288 | 83 | 4.81/5.0 |
| Rio Hondo | 2 | $77,833 | 13 | 2.42/5.0 |
| Mark Holt | 2 | $70,854 | 139 | 4.95/5.0 |
| Sia & Eric | 3 | $65,657 | 581 | 4.78/5.0 |
| M Vacation | 1 | $54,407 | 6 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taos Ski Valley.
Dive Deeper: Advanced Taos Ski Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taos Ski Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaos Ski Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taos Ski Valley
- The Taos Ski Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taos Ski Valley, Apartment/Condo properties are the most common (71.6%), reflecting the local real estate landscape.
- Houses represent a significant 20.7% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Taos Ski Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taos Ski Valley
- The dominant room capacity in Taos Ski Valley is 2 bedrooms listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.1% of the active Airbnb listings in Taos Ski Valley, indicating a high concentration in these sizes.
Taos Ski Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taos Ski Valley
- The most common guest capacity trend in Taos Ski Valley vacation rentals is listings accommodating 6 guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Taos Ski Valley STR market, accounting for 51.7% of listings.
- 53.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taos Ski Valley.
- On average, properties in Taos Ski Valley are equipped to host 5.4 guests.
Taos Ski Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taos Ski Valley
- The most common availability pattern in Taos Ski Valley falls within the 271-366 days range, representing 63.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Taos Ski Valley (42.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taos Ski Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
8% of total
2 Nights
33 listings
29.2% of total
3 Nights
12 listings
10.6% of total
4-6 Nights
2 listings
1.8% of total
30+ Nights
57 listings
50.4% of total
Key Insights
- The most prevalent minimum stay requirement in Taos Ski Valley is 30+ Nights, adopted by 50.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.4%) caters to monthly stays (30+ nights) in Taos Ski Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.4% of Taos Ski Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taos Ski Valley.
Taos Ski Valley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
6.4% of total
Flexible
1 listings
0.9% of total
Moderate
15 listings
13.8% of total
Firm
51 listings
46.8% of total
Strict
35 listings
32.1% of total
Cancellation Policy Insights for Taos Ski Valley
- The prevailing Airbnb cancellation policy trend in Taos Ski Valley is Firm, used by 46.8% of listings.
- A majority (78.9%) of hosts in Taos Ski Valley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.8% market standard in Taos Ski Valley.
- With 32.1% using Strict terms, this is a viable option in Taos Ski Valley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Taos Ski Valley.
Taos Ski Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taos Ski Valley
- The overall average booking lead time for vacation rentals in Taos Ski Valley is 70 days.
- Guests book furthest in advance for stays during March (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (85 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Taos Ski Valley.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Taos Ski Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taos Ski Valley (2025)
Amenity Prevalence
Amenity Insights for Taos Ski Valley
- Essential amenities in Taos Ski Valley that guests expect include: Heating, Wifi, Hot water, Coffee maker, Smoke alarm, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taos Ski Valley: Heating, Wifi, Hot water, Coffee maker, Smoke alarm, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Hot water, Coffee maker, Smoke alarm, TV, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taos Ski Valley to stay competitive.
Taos Ski Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taos Ski Valley
- The typical guest profile for Airbnb in Taos Ski Valley consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and DC (0.7%).
- Top languages spoken are English (77.6%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taos Ski Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,676 | $3,756 | $286.54 | 49% |
| Valdez | 30 | $3,205 | $317.79 | 38% |
| Arroyo Seco | 57 | $3,060 | $298.72 | 42% |
| El Prado | 225 | $2,913 | $231.32 | 48% |
| Tres Piedras | 16 | $2,846 | $182.08 | 49% |
| Angel Fire | 621 | $2,806 | $321.04 | 35% |
| Los Cerrillos | 22 | $2,703 | $202.91 | 44% |
| Jemez Springs | 40 | $2,645 | $181.90 | 52% |
| Placitas | 31 | $2,638 | $219.14 | 53% |
| Abiquiu | 41 | $2,580 | $200.49 | 51% |