White Rock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in White Rock in 2025? Explore comprehensive Airbnb analytics for White Rock, New Mexico, United States to uncover income potential. This 2025 STR market report for White Rock, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in White Rock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the White Rock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key White Rock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in White Rock (2025)
Understanding the monthly revenue variations for Airbnb listings in White Rock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in White Rock is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in White Rock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,979+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,521 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,480 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $788, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in White Rock
White Rock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the White Rock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in White Rock:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in White Rock
Average Daily Rate (ADR) Airbnb Trends in White Rock (2025)
Effective short term rental pricing strategy in White Rock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in White Rock typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in White Rock
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Airbnb Seasonality Analysis & Trends in White Rock (2025)
Peak Season (January, August, February)
- Revenue averages $2,568 per month
- Occupancy rates average 53.1%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,936 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $105
Low Season (March, November, December)
- Revenue drops to average $1,362 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $117
Seasonality Insights for White Rock
- The Airbnb seasonality in White Rock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases White Rock's highest earning potential, with monthly revenues capable of climbing to $2,692, occupancy reaching a high of 66.6%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,024, occupancy could drop to 25.6%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in White Rock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these White Rock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in White Rock (2025)
Exploring the top neighborhoods for short-term rentals in White Rock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown White Rock | The heart of White Rock, offering easy access to local shops, cafes, and essential services. A vibrant community space where visitors can enjoy the local culture and cuisine. | White Rock Municipal Parks, Local Farmers Market, Cafes and Diners, Shops and Boutiques |
| Eagle Rock Lake | A picturesque area featuring a tranquil lake with recreational activities. Perfect for families and nature lovers who want to enjoy outdoor fun and relaxation. | Eagle Rock Lake, Hiking Trails, Picnic Areas, Fishing Spots |
| Los Alamos Historic District | Just a short drive from White Rock, Los Alamos offers a rich history, unique shops, and is a gateway to science and exploration at the nearby labs. | Bradbury Science Museum, Los Alamos History Museum, Pajarito Mountain Ski Area, Local Breweries |
| White Rock Overlook Park | A scenic viewpoint offering stunning views of the Rio Grande and surrounding landscapes. A great spot for tourists and photographers looking to capture the beauty of New Mexico. | Overlook Trails, Photography Spots, Picnic Areas |
| Canyon Road | A beautiful area known for its dramatic canyons and outdoor activities. Attracts outdoor enthusiasts and nature seekers. | Hiking Trails, Mountain Biking, Scenic Drives |
| Santa Fe Trail | This area is rich in history and culture, attracts visitors interested in learning about the historic trail and local heritage. | Historical Sites, Local Arts and Crafts, Cultural Events |
| Highway 84 Access | Convenient access route to popular destinations in northern New Mexico and a good spot for travelers needing to explore the wider area. | Roadside Attractions, Scenic Views, Easy Access to Nearby Towns |
| Local Art and Culture District | Home to various galleries and cultural sites, perfect for art lovers and those wanting to experience local culture and events. | Art Galleries, Cultural Performances, Local Festivals |
Understanding Airbnb License Requirements & STR Laws in White Rock (2025)
While White Rock, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for White Rock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in White Rock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in White Rockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
High Desert Home w/ SW Flare
Entire Place • 3 bedrooms
Private Suite: 2 Bedrms FamilyRoom Bath Kitchen AC
Entire Place • 2 bedrooms
Wonderful Townhouse near the Lab
Entire Place • 3 bedrooms
White Rock Canyon Home
Entire Place • 3 bedrooms
The Pajarito House- Sage Private Room
Private Room • N/A
The Pajarito House- Ponderosa Master Suite
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in White Rock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in White Rock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachael | 4 | $56,217 | 71 | 4.91/5.0 |
| Shahar | 1 | $53,757 | 30 | 5.00/5.0 |
| Stacey | 3 | $32,224 | 51 | 4.82/5.0 |
| Glory | 4 | $27,377 | 53 | 3.56/5.0 |
| Mary | 1 | $26,322 | 85 | 4.95/5.0 |
| Host #80141828 | 1 | $22,864 | 1 | 0.00/5.0 |
| Host #24736921 | 1 | $11,785 | 70 | 4.96/5.0 |
| Host #430797725 | 1 | $2,851 | 31 | 4.84/5.0 |
| Host #492314810 | 1 | $2,096 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in White Rock.
Dive Deeper: Advanced White Rock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for White Rock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhite Rock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for White Rock
- The White Rock Airbnb market composition is heavily skewed towards Private Room listings, which make up 64.7% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in White Rock, House properties are the most common (82.4%), reflecting the local real estate landscape.
- Houses represent a significant 82.4% portion, catering likely to families or larger groups.
White Rock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for White Rock
- The dominant room capacity in White Rock is 1 bedroom listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 41.1% of the active Airbnb listings in White Rock, indicating a high concentration in these sizes.
White Rock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for White Rock
- The most common guest capacity trend in White Rock vacation rentals is listings accommodating 8+ guests (11.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 1 guest dominate the White Rock STR market, accounting for 23.6% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in White Rock.
- On average, properties in White Rock are equipped to host 1.9 guests.
White Rock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for White Rock
- The most common availability pattern in White Rock falls within the 271-366 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in White Rock (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
White Rock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
7.1% of total
2 Nights
4 listings
28.6% of total
3 Nights
1 listings
7.1% of total
4-6 Nights
6 listings
42.9% of total
30+ Nights
2 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in White Rock is 4-6 Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in White Rock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 42.9% of White Rock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in White Rock.
White Rock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
33.3% of total
Moderate
2 listings
16.7% of total
Strict
6 listings
50% of total
Cancellation Policy Insights for White Rock
- The prevailing Airbnb cancellation policy trend in White Rock is Strict, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in White Rock.
- With 50% using Strict terms, this is a viable option in White Rock, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in White Rock.
White Rock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for White Rock
- The overall average booking lead time for vacation rentals in White Rock is 56 days.
- Guests book furthest in advance for stays during July (average 149 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (116 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in White Rock.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 149 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these White Rock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in White Rock (2025)
Amenity Prevalence
Amenity Insights for White Rock
- Essential amenities in White Rock that guests expect include: Smoke alarm, Wifi, Free parking on premises, Heating, Carbon monoxide alarm, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for White Rock: Smoke alarm, Wifi, Free parking on premises, Heating, Carbon monoxide alarm, Kitchen, Air conditioning.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in White Rock to stay competitive.
White Rock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for White Rock
- The typical guest profile for Airbnb in White Rock consists of primarily domestic travelers (91%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and Croatia (1.5%).
- Top languages spoken are English (68.8%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the White Rock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,676 | $3,756 | $286.54 | 49% |
| Valdez | 30 | $3,205 | $317.79 | 38% |
| Arroyo Seco | 57 | $3,060 | $298.72 | 42% |
| El Prado | 225 | $2,913 | $231.32 | 48% |
| Tres Piedras | 16 | $2,846 | $182.08 | 49% |
| Angel Fire | 621 | $2,806 | $321.04 | 35% |
| Los Cerrillos | 22 | $2,703 | $202.91 | 44% |
| Jemez Springs | 40 | $2,645 | $181.90 | 52% |
| Placitas | 31 | $2,638 | $219.14 | 53% |
| Abiquiu | 41 | $2,580 | $200.49 | 51% |