Cherokee County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Cherokee County in 2025? Explore comprehensive Airbnb analytics for Cherokee County, North Carolina, United States to uncover income potential. This 2025 STR market report for Cherokee County, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Cherokee County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cherokee County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cherokee County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cherokee County (2025)
Understanding the monthly revenue variations for Airbnb listings in Cherokee County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cherokee County is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cherokee County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,054+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,104 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,951 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,063, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cherokee County
Cherokee County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cherokee County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cherokee County:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cherokee County
Average Daily Rate (ADR) Airbnb Trends in Cherokee County (2025)
Effective short term rental pricing strategy in Cherokee County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cherokee County typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Cherokee County
Get Live Cherokee County Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Cherokee County (2025)
Peak Season (June, May, July)
- Revenue averages $3,471 per month
- Occupancy rates average 55.0%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,381 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $153
Low Season (January, February, April)
- Revenue drops to average $1,286 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $155
Seasonality Insights for Cherokee County
- The Airbnb seasonality in Cherokee County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cherokee County's highest earning potential, with monthly revenues capable of climbing to $3,687, occupancy reaching a high of 61.0%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,032, occupancy could drop to 26.7%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cherokee County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cherokee County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cherokee County (2025)
Exploring the top neighborhoods for short-term rentals in Cherokee County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murphy | Charming small town known for its outdoor activities and friendly community. Perfect for travelers seeking nature and recreation, with access to hiking, fishing, and rafting. | Cherokee Lake, Hiwassee River, Murphy River Walk, Local Shops and Restaurants, Appalachian Trail access |
| Blairsville | Picturesque town close to the North Georgia border, known for its stunning landscapes and outdoor adventures. Ideal for Airbnb hosting due to its scenic beauty. | Lake Nottely, Nearby hiking trails, Vogel State Park, Brasstown Bald, Local wineries |
| Brasstown | Known for its stunning views and artsy community, Brasstown attracts visitors interested in art and nature. It’s great for hosting cozy retreats. | John C. Campbell Folk School, Art galleries, Hiking trails, Mountain scenery |
| Hiawassee | Located on Lake Chatuge, Hiawassee is a beautiful area that draws visitors for water sports and relaxation. Ideal for summer vacation rentals. | Lake Chatuge, Bell Mountain, Local festivals, Hiawassee River, Camping areas |
| Clayton | A gateway to the beautiful North Georgia mountains, Clayton is bustling with activity and nature. Great for visitors who love outdoor adventures. | Black Rock Mountain State Park, Waterfalls, Shopping and dining, Antique shops |
| Blue Ridge | Known for its scenic railway and beautiful mountain views, Blue Ridge attracts tourists year-round, making it a prime Airbnb location. | Blue Ridge Scenic Railway, Mercier Orchards, Lake Blue Ridge, Hiking opportunities |
| Young Harris | Home to Young Harris College and surrounded by nature, attracting families and students. Good opportunity for longer-term rentals. | Young Harris College, Chatuge Lake, Firefly Distillery |
| Franklin | A historic town with a vibrant arts scene, Franklin offers many cultural experiences and is great for hosting tourists interested in history and art. | Franklin Gem and Mineral Museum, Local arts and crafts, Coweeta Hydrologic Laboratory |
Understanding Airbnb License Requirements & STR Laws in Cherokee County (2025)
While Cherokee County, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cherokee County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cherokee County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cherokee Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountaintop Murphy Cabin: Hot Tub & Game Room
Entire Place • 2 bedrooms
YonderCabin ~ luxurious Views and pet friendly
Entire Place • 2 bedrooms
New/Charming/Relaxing 10min to the heart of Murphy
Entire Place • 1 bedroom
Evergreen - A Tiny Modern Log Cabin
Entire Place • 1 bedroom
《《 BRAND NEW 》》 VIEWS, HOT TUB, FIRE PIT, EXTRAS!
Entire Place • 3 bedrooms
CHEERFUL CABIN IN MURPHY WITH COLEMAN SPA!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cherokee County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cherokee County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 4 | $67,875 | 78 | 4.85/5.0 |
| Michele | 1 | $36,255 | 132 | 5.00/5.0 |
| Justin | 1 | $30,883 | 124 | 4.98/5.0 |
| Cristina | 1 | $29,649 | 37 | 5.00/5.0 |
| Host #452253271 | 1 | $28,512 | 0 | 0.00/5.0 |
| Nancy | 1 | $26,604 | 80 | 4.86/5.0 |
| Host #443140321 | 1 | $18,387 | 0 | 0.00/5.0 |
| Host #71152219 | 1 | $13,499 | 72 | 4.94/5.0 |
| Host #563472453 | 1 | $12,084 | 8 | 4.63/5.0 |
| John | 1 | $10,665 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cherokee County.
Dive Deeper: Advanced Cherokee County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cherokee County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCherokee County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cherokee County
- The Cherokee County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cherokee County, Outdoor/Unique properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
Cherokee County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cherokee County
- The dominant room capacity in Cherokee County is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.8% of the active Airbnb listings in Cherokee County, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cherokee County.
Cherokee County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cherokee County
- The most common guest capacity trend in Cherokee County vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Cherokee County STR market, accounting for 61.1% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cherokee County.
- On average, properties in Cherokee County are equipped to host 4.9 guests.
Cherokee County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cherokee County
- The most common availability pattern in Cherokee County falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cherokee County (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cherokee County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
9 listings
60% of total
3 Nights
4 listings
26.7% of total
4-6 Nights
1 listings
6.7% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Cherokee County is 2 Nights, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60% of Cherokee County hosts use this setting.
- A 2-night minimum appears standard (60%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cherokee County.
Cherokee County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
7.7% of total
Flexible
3 listings
23.1% of total
Moderate
1 listings
7.7% of total
Firm
3 listings
23.1% of total
Strict
5 listings
38.5% of total
Cancellation Policy Insights for Cherokee County
- The prevailing Airbnb cancellation policy trend in Cherokee County is Strict, used by 38.5% of listings.
- A majority (61.6%) of hosts in Cherokee County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.5% market standard in Cherokee County.
- With 38.5% using Strict terms, this is a viable option in Cherokee County, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cherokee County.
Cherokee County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cherokee County
- The overall average booking lead time for vacation rentals in Cherokee County is 32 days.
- Guests book furthest in advance for stays during November (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Cherokee County.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Cherokee County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cherokee County (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Cherokee County
- Essential amenities in Cherokee County that guests expect include: Wifi, Washer, Smoke alarm, Air conditioning, Hot water, Heating, Coffee maker, TV, Dryer, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cherokee County: Wifi, Washer, Smoke alarm, Air conditioning, Hot water, Heating, Coffee maker, TV, Dryer, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cherokee County to stay competitive.
Cherokee County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cherokee County
- The typical guest profile for Airbnb in Cherokee County consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Germany (0.8%).
- Top languages spoken are English (82.8%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and St Petersburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cherokee County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 52 | $6,607 | $487.02 | 44% |
| Cedar Bluff | 33 | $4,930 | $468.28 | 39% |
| Gilmer County | 21 | $4,871 | $360.98 | 41% |
| Sevierville | 5,199 | $4,783 | $320.88 | 48% |
| Sautee | 14 | $4,686 | $415.11 | 40% |
| Wears Valley | 189 | $4,350 | $303.45 | 44% |
| Fannin County | 37 | $4,320 | $337.63 | 42% |
| Gatlinburg | 2,994 | $4,268 | $307.56 | 46% |
| Highlands | 322 | $4,187 | $371.21 | 41% |
| Epworth | 68 | $4,168 | $349.29 | 39% |