Harrisburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Harrisburg in 2025? Explore comprehensive Airbnb analytics for Harrisburg, North Carolina, United States to uncover income potential. This 2025 STR market report for Harrisburg, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Harrisburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harrisburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harrisburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harrisburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Harrisburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harrisburg is typically October, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harrisburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,843 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,745 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $805, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harrisburg
Harrisburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harrisburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harrisburg:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harrisburg
Average Daily Rate (ADR) Airbnb Trends in Harrisburg (2025)
Effective short term rental pricing strategy in Harrisburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harrisburg typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $385+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $274 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Harrisburg
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Airbnb Seasonality Analysis & Trends in Harrisburg (2025)
Peak Season (October, December, May)
- Revenue averages $2,764 per month
- Occupancy rates average 43.2%
- Daily rates average $222
Shoulder Season
- Revenue averages $2,011 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $224
Low Season (January, February, August)
- Revenue drops to average $1,464 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $221
Seasonality Insights for Harrisburg
- The Airbnb seasonality in Harrisburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harrisburg's highest earning potential, with monthly revenues capable of climbing to $2,873, occupancy reaching a high of 47.4%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,249, occupancy could drop to 27.2%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harrisburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harrisburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harrisburg (2025)
Exploring the top neighborhoods for short-term rentals in Harrisburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Harrisburg | The bustling heart of Harrisburg, featuring a mix of historic charm and modern amenities. Ideal for business travelers and tourists visiting state government buildings and local attractions. | Pennsylvania State Capitol, Harrisburg City Island, Whitaker Center for Science and the Arts, State Museum of Pennsylvania, Riverfront Park |
| Cameron Park | A family-friendly residential area known for its parks and community feel. Attractive for families and visitors looking for a quieter stay near recreational facilities. | Cameron Park, Cameron Hills Park, Shopping centers, Local restaurants |
| Riverfront Park | Scenic waterfront area perfect for outdoor activities and events. Great for those who enjoy nature and want to be close to the Susquehanna River. | Riverfront Park, Boat launch areas, Trails for biking and walking, Picnic areas, Views of the river |
| Midtown | An eclectic neighborhood with a mix of cultures, art, and dining. Popular among younger travelers looking for unique experiences and nightlife. | Midtown Scholar Bookstore, Local cafes and bars, Arts and cultural events, Historic architecture |
| Colonial Park | A suburban area with quiet streets and family-centric amenities. Attracts families and long-term visitors seeking a home-like atmosphere. | Colonial Park Mall, Local grocery stores, Playgrounds, Parks |
| Allentown Blvd Area | A commercial hub with shopping and easy access to major highways. Great for travelers looking for convenience and access to various amenities. | Shopping plazas, Restaurants, Amusement parks, Easy highway access |
| Harrisburg East | A developing area with new restaurants and entertainment options. Attracts young professionals and travelers seeking modern amenities. | Theaters, New dining options, Parks, Shopping centers |
| Harrisburg West | A quieter residential area with a strong community feel. Ideal for guests looking for a peaceful environment close to the city. | Local parks, Community events, Family-friendly activities, Grocery stores |
Understanding Airbnb License Requirements & STR Laws in Harrisburg (2025)
While Harrisburg, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harrisburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harrisburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harrisburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish Townhouse Retreat in Peaceful Harrisburg
Entire Place • 3 bedrooms
Private Lake Estate | 4 BR Home
Entire Place • 4 bedrooms
Talladega Nights — Race to nearby Nascar/ZMax/CLT!
Entire Place • 3 bedrooms
Beautiful 7BR mansion in clt
Entire Place • 7 bedrooms
Big Open Floorplan w/Kingbed 20 Min to Uptown
Entire Place • 3 bedrooms
Charming Entire Harrisburg home with large yard.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harrisburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harrisburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ranin | 1 | $39,113 | 95 | 4.92/5.0 |
| Johnny | 1 | $32,859 | 25 | 4.76/5.0 |
| Everlong Residential | 1 | $31,137 | 86 | 4.85/5.0 |
| Mekkah | 1 | $30,491 | 36 | 4.75/5.0 |
| Christopher | 1 | $27,795 | 6 | 4.50/5.0 |
| Robin | 1 | $24,326 | 55 | 4.67/5.0 |
| Brenda C | 1 | $24,038 | 186 | 4.90/5.0 |
| Reenayah | 1 | $18,386 | 72 | 4.93/5.0 |
| Ethan | 1 | $17,104 | 79 | 4.96/5.0 |
| Suresh | 1 | $16,980 | 19 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harrisburg.
Dive Deeper: Advanced Harrisburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harrisburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarrisburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harrisburg
- The Harrisburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harrisburg, House properties are the most common (94.4%), reflecting the local real estate landscape.
- Houses represent a significant 94.4% portion, catering likely to families or larger groups.
Harrisburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harrisburg
- The dominant room capacity in Harrisburg is 3 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 61.1% of the active Airbnb listings in Harrisburg, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harrisburg.
Harrisburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harrisburg
- The most common guest capacity trend in Harrisburg vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Harrisburg STR market, accounting for 61.1% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harrisburg.
- On average, properties in Harrisburg are equipped to host 5.2 guests.
Harrisburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harrisburg
- The most common availability pattern in Harrisburg falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Harrisburg (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harrisburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
6 listings
33.3% of total
3 Nights
1 listings
5.6% of total
30+ Nights
6 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Harrisburg is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Harrisburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Harrisburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Harrisburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harrisburg.
Harrisburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
6 listings
35.3% of total
Firm
4 listings
23.5% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Harrisburg
- The prevailing Airbnb cancellation policy trend in Harrisburg is Flexible, used by 35.3% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Harrisburg may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Harrisburg.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Harrisburg.
Harrisburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harrisburg
- The overall average booking lead time for vacation rentals in Harrisburg is 28 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Harrisburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Harrisburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harrisburg (2025)
Amenity Prevalence
Amenity Insights for Harrisburg
- Essential amenities in Harrisburg that guests expect include: Wifi, Carbon monoxide alarm, Smoke alarm, Hot water, Essentials, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harrisburg: Wifi, Carbon monoxide alarm, Smoke alarm, Hot water, Essentials, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harrisburg to stay competitive.
Harrisburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harrisburg
- The typical guest profile for Airbnb in Harrisburg consists of primarily domestic travelers (98%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and DC (0.6%).
- Top languages spoken are English (87.6%) followed by Spanish (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Brunswick.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harrisburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 15 | $6,080 | $570.32 | 39% |
| Denver | 101 | $5,441 | $574.87 | 43% |
| Sherrills Ford | 111 | $5,391 | $516.77 | 42% |
| Lake Norman of Catawba | 29 | $5,353 | $505.61 | 42% |
| Mooresville | 363 | $5,210 | $519.49 | 43% |
| Troutman | 50 | $4,742 | $424.73 | 44% |
| Chapin | 94 | $3,646 | $357.18 | 44% |
| Semora | 48 | $3,325 | $365.15 | 37% |
| Gilbert | 21 | $3,323 | $238.99 | 49% |
| State Road | 16 | $3,298 | $252.22 | 40% |