Henderson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Henderson in 2025? Explore comprehensive Airbnb analytics for Henderson, North Carolina, United States to uncover income potential. This 2025 STR market report for Henderson, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Henderson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henderson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henderson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henderson (2025)
Understanding the monthly revenue variations for Airbnb listings in Henderson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henderson is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henderson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,834+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,582 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,398 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,103, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henderson
Henderson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Henderson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henderson:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henderson
Average Daily Rate (ADR) Airbnb Trends in Henderson (2025)
Effective short term rental pricing strategy in Henderson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henderson typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Henderson
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Airbnb Seasonality Analysis & Trends in Henderson (2025)
Peak Season (July, August, June)
- Revenue averages $3,723 per month
- Occupancy rates average 45.5%
- Daily rates average $208
Shoulder Season
- Revenue averages $2,870 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $203
Low Season (January, February, November)
- Revenue drops to average $1,873 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $196
Seasonality Insights for Henderson
- The Airbnb seasonality in Henderson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henderson's highest earning potential, with monthly revenues capable of climbing to $4,053, occupancy reaching a high of 50.0%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,623, occupancy could drop to 27.3%, and ADRs may adjust down to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henderson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henderson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henderson (2025)
Exploring the top neighborhoods for short-term rentals in Henderson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Henderson | The heart of Henderson featuring charming shops, local eateries, and community events. Great for tourists wanting to experience the local culture and history of the city. | Henderson Historic Depot, Henderson Museum, Central Park, Local eateries and coffee shops, Henderson Farmers Market |
| Lake Kerr | A serene lake area known for outdoor activities and natural beauty. Attracts families and nature lovers looking for a peaceful retreat by the water. | Lake Kerr, Fishing and boating, Nearby hiking trails, Picnic areas and camping spots |
| Henderson State Recreation Area | A popular spot for outdoor enthusiasts, offering access to hiking, biking, and nature exploration. Ideal for guests wanting an active getaway in nature. | Trails and paths, Wildlife watching, Picnic areas, Public fishing spots |
| Kerr Lake | A major lake destination that provides plenty of recreational opportunities. Perfect for guests interested in water sports and relaxation by the beach. | Kerr Lake State Recreation Area, Boating and swimming, Fishing areas, Picnic spots, Campground access |
| Historic Downtown | Known for its preserved architecture and vibrant local culture, this area attracts visitors interested in historic landmarks and local arts. | The McGregor Hall Performing Arts Center, Local art galleries, Historic buildings, Cafes and shops |
| Vance County Amphitheater | A hub for entertainment and events, drawing visitors for concerts and community gatherings. Ideal for short-term stays during events. | Various live events, Outdoor concerts, Community festivals, Nearby parks |
| North Henderson | A quiet residential area with easy access to downtown and surrounding attractions. Great for families and longer stays in a relaxed environment. | Local parks, Shopping options, Nearby restaurants |
| Henderson's Vineyards | Perfect for wine tourism, this area attracts wine lovers and those looking for a unique experience involving wine tasting and vineyard tours. | Local vineyards, Wine tasting events, Scenic views, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Henderson (2025)
While Henderson, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henderson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Henderson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hendersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Celebrate Fall! Kerr Lake custom lodge home
Entire Place • 5 bedrooms
Brand new home on Kerr Lake!
Entire Place • 4 bedrooms
New Lake Houses: Ideal for Multi-Family Retreats#3
Entire Place • 6 bedrooms
Stunning 180° Lake Views, Kerr Lake Retreat
Entire Place • 4 bedrooms
Stunning Dual Home Near Kerr Lake Sleeps 22 People
Entire Place • 10 bedrooms
The Great Escape - LAKE FRONT, PET FRIENDLY!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henderson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Henderson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Otto And Fanny | 7 | $258,473 | 138 | 4.67/5.0 |
| Andrew | 1 | $98,428 | 14 | 4.93/5.0 |
| Amanda | 2 | $95,361 | 67 | 4.96/5.0 |
| Clare | 1 | $77,540 | 23 | 4.91/5.0 |
| Sara | 2 | $64,418 | 124 | 5.00/5.0 |
| Jim And Becky | 5 | $51,146 | 129 | 4.99/5.0 |
| Jerry | 2 | $48,053 | 77 | 4.93/5.0 |
| Kimberly | 1 | $47,303 | 74 | 4.99/5.0 |
| Rob And Michael | 1 | $41,778 | 121 | 4.83/5.0 |
| Christina | 1 | $41,337 | 23 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henderson.
Dive Deeper: Advanced Henderson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henderson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenderson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henderson
- The Henderson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henderson, House properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 61.9% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.4%) offer potential for unique stay experiences.
Henderson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henderson
- The dominant room capacity in Henderson is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.4% of the active Airbnb listings in Henderson, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henderson.
Henderson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henderson
- The most common guest capacity trend in Henderson vacation rentals is listings accommodating 8+ guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Henderson STR market, accounting for 64.3% of listings.
- 57.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henderson.
- On average, properties in Henderson are equipped to host 5.5 guests.
Henderson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henderson
- The most common availability pattern in Henderson falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Henderson (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Henderson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
23.8% of total
2 Nights
13 listings
31% of total
3 Nights
5 listings
11.9% of total
30+ Nights
14 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Henderson is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Henderson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Henderson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henderson.
Henderson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
31% of total
Moderate
10 listings
23.8% of total
Firm
17 listings
40.5% of total
Strict
2 listings
4.8% of total
Cancellation Policy Insights for Henderson
- The prevailing Airbnb cancellation policy trend in Henderson is Firm, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.8%) and stricter (45.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.5% market standard in Henderson.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Henderson.
Henderson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henderson
- The overall average booking lead time for vacation rentals in Henderson is 39 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Henderson.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Henderson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henderson (2025)
Amenity Prevalence
Amenity Insights for Henderson
- Essential amenities in Henderson that guests expect include: Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henderson: Free parking on premises, Hot water.
- Consider adding popular differentiators like Bed linens or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henderson to stay competitive.
Henderson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Henderson
- The typical guest profile for Airbnb in Henderson consists of primarily domestic travelers (98%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and DC (0.9%).
- Top languages spoken are English (74.8%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henderson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $5,573 | $664.01 | 36% |
| Nellysford | 62 | $5,317 | $434.23 | 41% |
| Afton | 133 | $4,732 | $375.36 | 41% |
| Rockbridge Baths | 12 | $4,420 | $302.62 | 46% |
| Littleton | 134 | $4,347 | $488.29 | 38% |
| Faber | 26 | $4,092 | $346.45 | 43% |
| Goodview | 30 | $4,081 | $391.46 | 44% |
| Wintergreen Resort | 79 | $3,979 | $363.67 | 40% |
| Bracey | 51 | $3,920 | $469.66 | 36% |
| Macon | 42 | $3,842 | $516.66 | 33% |