Morganton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Morganton in 2025? Explore comprehensive Airbnb analytics for Morganton, North Carolina, United States to uncover income potential. This 2025 STR market report for Morganton, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 115 active listings.
Whether you're considering an Airbnb investment in Morganton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morganton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morganton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morganton (2025)
Understanding the monthly revenue variations for Airbnb listings in Morganton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morganton is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morganton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,080+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,931 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,847 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,067, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morganton
Morganton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morganton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morganton:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morganton
Average Daily Rate (ADR) Airbnb Trends in Morganton (2025)
Effective short term rental pricing strategy in Morganton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morganton typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Morganton
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Airbnb Seasonality Analysis & Trends in Morganton (2025)
Peak Season (October, July, June)
- Revenue averages $2,621 per month
- Occupancy rates average 49.4%
- Daily rates average $165
Shoulder Season
- Revenue averages $2,295 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $154
Low Season (January, February, September)
- Revenue drops to average $1,834 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $154
Seasonality Insights for Morganton
- The Airbnb seasonality in Morganton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morganton's highest earning potential, with monthly revenues capable of climbing to $2,733, occupancy reaching a high of 57.7%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,707, occupancy could drop to 41.6%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morganton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morganton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morganton (2025)
Exploring the top neighborhoods for short-term rentals in Morganton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morganton | The heart of the city, downtown Morganton is vibrant with local shops, restaurants, and entertainment options. It's a great place for travelers who want to experience the local culture and community events. | Historic Morganton, Catawba Meadows Park, Morganton Greenway, Local breweries and wineries, The Morganton Farmers Market |
| Lake James | A stunning natural area offering outdoor recreational activities such as hiking, fishing, and boating. Ideal for nature lovers and families looking for a getaway. | Lake James State Park, Marion Lake Club, East Side Access Area, Water activities, Picnic areas |
| South Fork River | Picturesque river area perfect for outdoor enthusiasts and those looking for peaceful retreats. The area is popular for kayaking and fishing, attracting visitors looking for relaxation and adventure. | South Fork River, Kayaking and canoeing, Hiking trails, Wildlife viewing, Fishing spots |
| Lenoir | Just a short drive from Morganton, Lenoir has a charming downtown and offers a quieter, small-town feel while still providing access to the natural beauty of the Blue Ridge Mountains. | Downtown Lenoir, Lenoir Greenway, The Blowing Rock, Moses Cone Manor, Nearby hiking trails |
| Morganton Hills | A suburban area that appeals to families and those looking for a peaceful community environment. Close to schools and parks, it's perfect for longer stays. | Local parks, Shopping areas, Community events, Family-friendly spaces, Nature trails |
| Table Rock State Park | A scenic area known for its hiking trails and breathtaking views of the Blue Ridge Mountains, attracting outdoor lovers and those seeking an escape into nature. | Table Rock Mountain, Hiking trails, Stunning vistas, Picnic areas, Wildflower viewing |
| Burke County | The surrounding Burke County has a mix of rural charm and rich history, offering visitors a taste of local culture and easy access to outdoor activities. | Historical sites, Nature trails, Local festivals, Family farms, Scenic drives |
| Catawba River | This area offers water-based activities and beautiful scenery, making it an attractive alternative for guests who love riverside relaxation and exploration. | Catawba River access points, Fishing and boating, Rafting, Nature trails, Wildlife viewing opportunities |
Understanding Airbnb License Requirements & STR Laws in Morganton (2025)
While Morganton, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morganton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morganton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morgantonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside family retreat, private beach and dock
Entire Place • 3 bedrooms
Cozy Cove LakeHouse
Entire Place • 5 bedrooms
End of Summer Sale- Paddle Boards & Mountain Views
Entire Place • 4 bedrooms
Lake James is Safe and Ready to Welcome You!
Entire Place • 4 bedrooms
Morganton Mountain Retreat
Entire Place • 3 bedrooms
House Galini - Upscale Home With Great Amenities!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morganton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morganton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 3 | $156,403 | 236 | 4.86/5.0 |
| Cindy | 1 | $87,747 | 15 | 5.00/5.0 |
| Jonathan James | 1 | $71,460 | 50 | 4.90/5.0 |
| Katherine | 1 | $69,716 | 7 | 5.00/5.0 |
| Kristen | 1 | $67,109 | 27 | 4.96/5.0 |
| Janice | 3 | $55,457 | 360 | 4.98/5.0 |
| Blue Ridge Mountain Rentals | 1 | $55,170 | 8 | 4.63/5.0 |
| Christy | 2 | $53,622 | 30 | 4.97/5.0 |
| Mackenzie | 2 | $46,435 | 118 | 4.96/5.0 |
| Lori | 1 | $45,919 | 23 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morganton.
Dive Deeper: Advanced Morganton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morganton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorganton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morganton
- The Morganton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 115 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morganton, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.5%) offer potential for unique stay experiences.
Morganton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morganton
- The dominant room capacity in Morganton is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Morganton, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morganton.
Morganton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morganton
- The most common guest capacity trend in Morganton vacation rentals is listings accommodating 4 guests (24.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Morganton STR market, accounting for 46.0% of listings.
- 36.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morganton.
- On average, properties in Morganton are equipped to host 4.3 guests.
Morganton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morganton
- The most common availability pattern in Morganton falls within the 181-270 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morganton (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morganton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
33.3% of total
2 Nights
44 listings
38.6% of total
3 Nights
4 listings
3.5% of total
4-6 Nights
2 listings
1.8% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
24 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Morganton is 2 Nights, adopted by 38.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.9%) of the Morganton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Morganton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.6% of Morganton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morganton.
Morganton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.9% of total
Flexible
49 listings
43% of total
Moderate
34 listings
29.8% of total
Firm
18 listings
15.8% of total
Strict
12 listings
10.5% of total
Cancellation Policy Insights for Morganton
- The prevailing Airbnb cancellation policy trend in Morganton is Flexible, used by 43% of listings.
- The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Morganton may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43% market standard in Morganton.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morganton.
Morganton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morganton
- The overall average booking lead time for vacation rentals in Morganton is 28 days.
- Guests book furthest in advance for stays during May (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Morganton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Morganton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morganton (2025)
Amenity Prevalence
Amenity Insights for Morganton
- Essential amenities in Morganton that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morganton: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Air conditioning or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morganton to stay competitive.
Morganton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morganton
- The typical guest profile for Airbnb in Morganton consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and DC (0.5%).
- Top languages spoken are English (80.1%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morganton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 15 | $5,303 | $551.85 | 37% |
| Sherrills Ford | 112 | $5,201 | $502.19 | 42% |
| Lake Norman of Catawba | 29 | $5,142 | $490.55 | 43% |
| Denver | 100 | $5,049 | $542.44 | 43% |
| Mooresville | 366 | $4,911 | $515.94 | 43% |
| Union Mills | 15 | $4,906 | $441.95 | 42% |
| Troutman | 50 | $4,391 | $408.28 | 44% |
| Six Mile | 58 | $3,991 | $439.50 | 42% |
| West Union | 31 | $3,722 | $515.70 | 33% |
| State Road | 16 | $3,521 | $249.56 | 40% |