Pittsboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Pittsboro in 2025? Explore comprehensive Airbnb analytics for Pittsboro, North Carolina, United States to uncover income potential. This 2025 STR market report for Pittsboro, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 66 active listings.

Whether you're considering an Airbnb investment in Pittsboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pittsboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pittsboro Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$198
The average rental revenue earned for an occupied room per day in Pittsboro.
Occupancy Rate(?)
45.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,380
Typical annual income for an Airbnb listing in Pittsboro. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.9%
Positive growth (2.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Pittsboro.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Pittsboro.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
66
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pittsboro (2025)

Understanding the monthly revenue variations for Airbnb listings in Pittsboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pittsboro is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pittsboro across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,408 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,157 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,077, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pittsboro

Pittsboro Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pittsboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pittsboro:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pittsboro

Average Daily Rate (ADR) Airbnb Trends in Pittsboro (2025)

Effective short term rental pricing strategy in Pittsboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pittsboro typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
  • Typical properties (Median) charge around $137 per night.
  • Entry-level properties (Bottom 25%) earn around $105 per night.

Average Daily Rate (ADR) Trend by Month in Pittsboro

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Airbnb Seasonality Analysis & Trends in Pittsboro (2025)

Peak Season (June, October, May)
  • Revenue averages $3,107 per month
  • Occupancy rates average 48.7%
  • Daily rates average $204
Shoulder Season
  • Revenue averages $2,553 per month
  • Occupancy maintains around 47.4%
  • Daily rates hold near $190
Low Season (January, February, September)
  • Revenue drops to average $2,132 per month
  • Occupancy decreases to average 40.2%
  • Daily rates adjust to average $172

Seasonality Insights for Pittsboro

  • The Airbnb seasonality in Pittsboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pittsboro's highest earning potential, with monthly revenues capable of climbing to $3,418, occupancy reaching a high of 54.3%, and ADRs peaking at $218.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,040, occupancy could drop to 36.5%, and ADRs may adjust down to $169.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pittsboro.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pittsboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pittsboro (2025)

Exploring the top neighborhoods for short-term rentals in Pittsboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Pittsboro
The heart of Pittsboro, Downtown offers a mix of charming shops, restaurants, and local events. It's ideal for those who want to explore the local culture and cuisine.
Chatham County Courthouse, Carolina Brewery, Historic Downtown Pittsboro, Local Shops and Art Galleries, Pittsboro Farmers Market
Fearrington Village
A picturesque village known for its unique homes, gardens, and the Fearrington House Inn. Popular among visitors who enjoy scenic walks and a quiet retreat.
Fearrington Village Garden, The Fearrington House Restaurant, Shops at Fearrington, Rural scenery
Jordan Lake
A major recreational area with camping, boating, and fishing, Jordan Lake attracts outdoor enthusiasts and families looking for a getaway in nature.
Jordan Lake State Recreation Area, boat rentals, hiking trails, beaches, fishing spots
Haw River
The area around the Haw River offers scenic views, hiking, and a peaceful environment. It is great for those wanting outdoor activities and nature retreats.
Haw River State Park, Hiking Trails, Fishing, Kayaking
Pittsboro Historic District
Rich in history and culture, this district is perfect for guests interested in local heritage and architecture. Great for history buffs and cultural explorers.
Historic Homes, Chatham County Historical Museum, Local Art Exhibits, Walking Tours
Pittsboro's Arts District
Home to several local artists and galleries, this district invites art lovers and creatives searching for inspiration and experiences.
Art Galleries, Local Artists' Studios, Workshops, Art Events
Pittsboro's Farm-to-Table Scene
With numerous farms around, this area is appealing for foodies looking to experience local produce and farm-fresh meals.
Local Farms and Markets, Farm Dinners, Culinary Workshops, Cooking Classes
Nearby Chapel Hill
Just a short drive from Pittsboro, Chapel Hill offers access to the University of North Carolina and a vibrant college town atmosphere, attracting both students and visitors.
University of North Carolina, Franklin Street, Local Restaurants, Cultural Festivals

Understanding Airbnb License Requirements & STR Laws in Pittsboro (2025)

While Pittsboro, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pittsboro to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Pittsboro (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pittsborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming Restored Farmhouse on 7 Acres

Charming Restored Farmhouse on 7 Acres

Entire Place • 3 bedrooms

$85,592
Revenue
70.0%
Occupancy
$314.32
Daily Rate
Guest House @ Mission Farm,  quiet, farm setting

Guest House @ Mission Farm, quiet, farm setting

Entire Place • 4 bedrooms

$81,702
Revenue
75.8%
Occupancy
$280.56
Daily Rate
Elevate Treehouses - Book all 4 treehouses!

Elevate Treehouses - Book all 4 treehouses!

Entire Place • 4 bedrooms

$68,903
Revenue
31.4%
Occupancy
$798.29
Daily Rate
Modern Cottage in the Pines

Modern Cottage in the Pines

Entire Place • 2 bedrooms

$54,345
Revenue
78.3%
Occupancy
$181.19
Daily Rate
Amazing A-Frame Cabin, Weekly Rentals May 2026

Amazing A-Frame Cabin, Weekly Rentals May 2026

Entire Place • 2 bedrooms

$50,980
Revenue
68.2%
Occupancy
$230.37
Daily Rate
Juniper Cottage in the Grove

Juniper Cottage in the Grove

Entire Place • 3 bedrooms

$47,649
Revenue
50.1%
Occupancy
$243.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pittsboro (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pittsboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nichole6$204,4991194.92/5.0
Jane1$85,592665.00/5.0
Hope1$81,7021934.97/5.0
Evolve2$78,458524.92/5.0
Kristi6$69,197734.99/5.0
Kathie3$61,2405084.82/5.0
Prasad2$57,685984.83/5.0
Elizabeth1$54,345774.95/5.0
Daniel1$50,980495.00/5.0
Lindsay1$47,649345.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pittsboro.

Dive Deeper: Advanced Pittsboro STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pittsboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pittsboro Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pittsboro

  • The Pittsboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 66 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pittsboro, House properties are the most common (51.5%), reflecting the local real estate landscape.
  • Houses represent a significant 51.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.

Pittsboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pittsboro

  • The dominant room capacity in Pittsboro is 2 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 59.1% of the active Airbnb listings in Pittsboro, indicating a high concentration in these sizes.
  • A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pittsboro.

Pittsboro Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pittsboro

  • The most common guest capacity trend in Pittsboro vacation rentals is listings accommodating 8+ guests (18.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Pittsboro STR market, accounting for 36.4% of listings.
  • 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pittsboro.
  • On average, properties in Pittsboro are equipped to host 3.9 guests.

Pittsboro Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pittsboro

  • The most common availability pattern in Pittsboro falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Pittsboro (28.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pittsboro Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52.3%)

1 Night

34 listings

52.3% of total

2 Nights (26.2%)

2 Nights

17 listings

26.2% of total

3 Nights (6.2%)

3 Nights

4 listings

6.2% of total

4-6 Nights (3.1%)

4-6 Nights

2 listings

3.1% of total

30+ Nights (12.3%)

30+ Nights

8 listings

12.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Pittsboro is 1 Night, adopted by 52.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (78.5%) of the Pittsboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.3%) caters to monthly stays (30+ nights) in Pittsboro, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52.3% of Pittsboro hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pittsboro.

Pittsboro Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (12.3%)

Super Strict 60 Days

8 listings

12.3% of total

Refundable

2 listings

3.1% of total

Flexible (26.2%)

Flexible

17 listings

26.2% of total

Moderate (29.2%)

Moderate

19 listings

29.2% of total

Firm (16.9%)

Firm

11 listings

16.9% of total

Strict (12.3%)

Strict

8 listings

12.3% of total

Cancellation Policy Insights for Pittsboro

  • The prevailing Airbnb cancellation policy trend in Pittsboro is Moderate, used by 29.2% of listings.
  • There's a relatively balanced mix between guest-friendly (55.4%) and stricter (29.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.2% market standard in Pittsboro.
  • Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pittsboro.

Pittsboro STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pittsboro

  • The overall average booking lead time for vacation rentals in Pittsboro is 39 days.
  • Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (50 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Pittsboro.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Pittsboro averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pittsboro (2025)

Amenity Prevalence

Amenity Insights for Pittsboro

  • Essential amenities in Pittsboro that guests expect include: Free parking on premises, Heating, Wifi, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pittsboro: Free parking on premises, Heating, Wifi, Smoke alarm, Air conditioning.
  • Prioritize adding missing essentials: Free parking on premises, Heating, Wifi, Smoke alarm, Air conditioning.
  • Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pittsboro to stay competitive.

Pittsboro Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pittsboro

  • The typical guest profile for Airbnb in Pittsboro consists of primarily domestic travelers (97%), often arriving from nearby Chapel Hill, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.0% of guests.
  • Key international markets include United States (97%) and DC (1.2%).
  • Top languages spoken are English (74.9%) followed by Spanish (12.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chapel Hill and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pittsboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sherrills Ford112$5,201$502.1942%
Lake Norman of Catawba29$5,142$490.5543%
Denver100$5,049$542.4443%
Mooresville366$4,911$515.9443%
Troutman50$4,391$408.2844%
State Road16$3,521$249.5640%
Macon39$3,462$494.0332%
Bracey52$3,389$421.8138%
Cornelius77$3,176$272.3251%
Semora51$3,174$357.6537%

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