Raleigh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Raleigh in 2025? Explore comprehensive Airbnb analytics for Raleigh, North Carolina, United States to uncover income potential. This 2025 STR market report for Raleigh, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,436 active listings.
Whether you're considering an Airbnb investment in Raleigh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Raleigh Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Raleigh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Raleigh (2025)
Understanding the monthly revenue variations for Airbnb listings in Raleigh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Raleigh is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Raleigh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,195+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,616 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,416 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,258, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Raleigh
Raleigh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Raleigh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Raleigh:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Raleigh
Average Daily Rate (ADR) Airbnb Trends in Raleigh (2025)
Effective short term rental pricing strategy in Raleigh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Raleigh typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Raleigh
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Airbnb Seasonality Analysis & Trends in Raleigh (2025)
Peak Season (May, June, April)
- Revenue averages $3,489 per month
- Occupancy rates average 51.5%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,723 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $151
Low Season (January, February, March)
- Revenue drops to average $2,099 per month
- Occupancy decreases to average 45.4%
- Daily rates adjust to average $152
Seasonality Insights for Raleigh
- The Airbnb seasonality in Raleigh shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Raleigh's highest earning potential, with monthly revenues capable of climbing to $3,590, occupancy reaching a high of 58.7%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,983, occupancy could drop to 42.9%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Raleigh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Raleigh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Raleigh (2025)
Exploring the top neighborhoods for short-term rentals in Raleigh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Raleigh | The vibrant heart of the city filled with restaurants, bars, and cultural attractions. Ideal for both business travelers and tourists looking to explore Raleigh's history and modern amenities. | North Carolina State Capitol, Pullen Park, Raleigh City Market, Marbles Kids Museum, North Carolina Museum of Natural Sciences |
| North Hills | A thriving mixed-use development with shopping, dining, and entertainment options. Popular among young professionals and families, making it a prime Airbnb location. | North Hills Shopping Center, The Capital Grille, Alamo Drafthouse Cinema, Pine State Coffee, Pullen Park |
| Cameron Village | A historic area known for its unique shops, boutiques, and restaurants. Attracts visitors looking for a local experience with easy access to downtown Raleigh. | Cameron Village Shopping Center, Videri Chocolate Factory, Pullen Park, The Raleigh Little Theatre, Independent restaurants and cafes |
| Five Points | A charming neighborhood with a mix of historic homes, shops, and local eateries. Ideal for travelers wanting a cozy neighborhood feel while being close to downtown. | Five Points Park, Local shops and cafes, Historic architecture, Nearby parks, Community events |
| Brier Creek | A growing community with access to shopping and dining, as well as proximity to the airport, making it ideal for business travelers and families visiting Raleigh. | Brier Creek Commons, Golf courses, Nearby parks, Shopping and dining variety, Proximity to RDU Airport |
| Garner | A suburban area just south of Raleigh, offering a quieter lifestyle with parks and family-friendly activities, appealing to visitors looking for a more residential experience. | Lake Benson Park, White Deer Park, Local restaurants, Community events, Shopping areas |
| Crabtree Valley | A suburban neighborhood known for its shopping mall and dining options. Attracts both travelers and shoppers, making it a versatile choice for Airbnb hosting. | Crabtree Valley Mall, Dining options, Parks nearby, Shopping experiences, Convenient transportation |
| Umstead Park | Offers nature and outdoor activities with easy access to hiking and biking trails. Perfect for eco-conscious travelers and those who enjoy the outdoors. | William B. Umstead State Park, Hiking and biking trails, Fishing spots, Nature experiences, Birdwatching |
Understanding Airbnb License Requirements & STR Laws in Raleigh (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Raleigh. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Raleigh to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Raleigh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Raleighbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Oasis/Pool/Family Friendly/Boat/Pond/River
Entire Place • 5 bedrooms
Luxurious Modernist Tree House
Entire Place • 2 bedrooms
Airbnb Top 1%: High-end area, king bed, fire pit
Entire Place • 3 bedrooms
Raleigh Oasis: City Convenience Meets Country Calm
Entire Place • 7 bedrooms
Spacious and Central Raleigh pad
Entire Place • 5 bedrooms
Sky Deck~Walk Dtwn~15+~Pets~Fenced~Tesla Model Y
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Raleigh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Raleigh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karla | 32 | $1,092,921 | 576 | 4.40/5.0 |
| Will | 13 | $758,069 | 993 | 4.89/5.0 |
| Karen | 19 | $716,399 | 982 | 4.83/5.0 |
| Coveted Hospitality | 20 | $670,690 | 818 | 4.58/5.0 |
| Mlluxury | 15 | $617,463 | 901 | 5.00/5.0 |
| Stacy | 16 | $561,847 | 980 | 4.90/5.0 |
| Evolve | 12 | $410,685 | 327 | 4.29/5.0 |
| Aurelio | 14 | $407,426 | 442 | 4.74/5.0 |
| Summer | 14 | $399,256 | 692 | 4.88/5.0 |
| Midge | 14 | $340,439 | 2911 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Raleigh.
Dive Deeper: Advanced Raleigh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Raleigh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRaleigh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Raleigh
- The Raleigh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.8% of the 1,436 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Raleigh, House properties are the most common (74%), reflecting the local real estate landscape.
- Houses represent a significant 74% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 8.2%) offer potential for unique stay experiences.
Raleigh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Raleigh
- The dominant room capacity in Raleigh is 3 bedrooms listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.4% of the active Airbnb listings in Raleigh, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Raleigh.
Raleigh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Raleigh
- The most common guest capacity trend in Raleigh vacation rentals is listings accommodating 6 guests (20.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Raleigh STR market, accounting for 38.9% of listings.
- 41.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Raleigh.
- On average, properties in Raleigh are equipped to host 4.3 guests.
Raleigh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Raleigh
- The most common availability pattern in Raleigh falls within the 91-180 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Raleigh (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Raleigh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
414 listings
31.3% of total
2 Nights
439 listings
33.2% of total
3 Nights
108 listings
8.2% of total
4-6 Nights
52 listings
3.9% of total
7-29 Nights
95 listings
7.2% of total
30+ Nights
216 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Raleigh is 2 Nights, adopted by 33.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Raleigh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Raleigh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.2% of Raleigh hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Raleigh.
Raleigh Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
26 listings
2.1% of total
Super Strict 30 Days
8 listings
0.6% of total
Flexible
215 listings
17.4% of total
Moderate
360 listings
29.1% of total
Firm
296 listings
23.9% of total
Strict
333 listings
26.9% of total
Cancellation Policy Insights for Raleigh
- The prevailing Airbnb cancellation policy trend in Raleigh is Moderate, used by 29.1% of listings.
- A majority (50.8%) of hosts in Raleigh utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.1% market standard in Raleigh.
- Regularly review your cancellation policy against competitors and market demand shifts in Raleigh.
Raleigh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Raleigh
- The overall average booking lead time for vacation rentals in Raleigh is 34 days.
- Guests book furthest in advance for stays during April (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Raleigh.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Raleigh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Raleigh (2025)
Amenity Prevalence
Amenity Insights for Raleigh
- Essential amenities in Raleigh that guests expect include: Wifi, Air conditioning, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Raleigh: Wifi, Air conditioning, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Raleigh to stay competitive.
Raleigh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Raleigh
- The typical guest profile for Airbnb in Raleigh consists of primarily domestic travelers (95%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (1.2%).
- Top languages spoken are English (73.3%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Raleigh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |