New Plymouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in New Plymouth in 2025? Explore comprehensive Airbnb analytics for New Plymouth, Ohio, United States to uncover income potential. This 2025 STR market report for New Plymouth, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in New Plymouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Plymouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Plymouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Plymouth (2025)
Understanding the monthly revenue variations for Airbnb listings in New Plymouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Plymouth is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Plymouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,870+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,729 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,285 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,950, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Plymouth
New Plymouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Plymouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Plymouth:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Plymouth
Average Daily Rate (ADR) Airbnb Trends in New Plymouth (2025)
Effective short term rental pricing strategy in New Plymouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Plymouth typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $782+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $600 or more.
- Typical properties (Median) charge around $424 per night.
- Entry-level properties (Bottom 25%) earn around $269 per night.
Average Daily Rate (ADR) Trend by Month in New Plymouth
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Airbnb Seasonality Analysis & Trends in New Plymouth (2025)
Peak Season (July, April, October)
- Revenue averages $7,713 per month
- Occupancy rates average 39.2%
- Daily rates average $485
Shoulder Season
- Revenue averages $5,774 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $470
Low Season (January, February, November)
- Revenue drops to average $3,959 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $454
Seasonality Insights for New Plymouth
- The Airbnb seasonality in New Plymouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Plymouth's highest earning potential, with monthly revenues capable of climbing to $8,128, occupancy reaching a high of 46.9%, and ADRs peaking at $529.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,900, occupancy could drop to 22.9%, and ADRs may adjust down to $448.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Plymouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Plymouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Plymouth (2025)
Exploring the top neighborhoods for short-term rentals in New Plymouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown New Plymouth | The vibrant heart of New Plymouth with shops, restaurants, and easy access to local attractions. Ideal for visitors looking to explore the cultural and historical aspects of the area. | New Plymouth Arts Centre, Govett-Brewster Art Gallery, Pukekura Park, Coastal Walkway, Local cafes and shops |
| West End | A charming neighborhood known for its historic homes and proximity to parks and recreational areas. Great for families and those seeking a quieter stay close to nature. | Pukekura Park, Brooklands Zoo, Te Henui Walkway, Local parks and gardens |
| East End | This region offers coastal views and access to the beach, attracting both tourists and locals. Perfect for beach lovers looking for a fun getaway. | Oakura Beach, East End Reserve, Te Rewa Rewa Bridge, Surfing spots |
| Mt. Taranaki | A stunning area for outdoor enthusiasts and nature lovers, offering hiking and breathtaking scenery. Appeals to travelers looking to explore the natural beauty of the region. | Egmont National Park, Hiking trails, Mount Taranaki summit, Scenic views |
| Pukekura Park | Known for its beautiful gardens and outdoor activities, it's a relaxing area for visitors. Ideal for those seeking tranquility and nature. | Botanic Gardens, Themore House, Lake and gardens, Events in the park |
| Herekawe | A quieter suburb of New Plymouth with a family-oriented atmosphere. Ideal for longer stays and offering local community experiences. | Local parks, Community events, Family-friendly amenities |
| Waiwakaiho | This area is known for its riverside walks and access to natural reserves. It's perfect for visitors wanting a mix of urban and nature experiences. | Waiwakaiho River walks, Parks, Wildlife spotting |
| Strandon | A coastal suburb popular among beachgoers and surfers. Ideal for those looking for a vibrant beach scene with cafes and shops nearby. | Strandon Beach, Local surf schools, Cafes and restaurants, Coastal pathways |
Understanding Airbnb License Requirements & STR Laws in New Plymouth (2025)
While New Plymouth, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Plymouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Plymouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Plymouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lonesome Holler Lodge|Heated Pool, Hot Tub + More
Entire Place • 5 bedrooms
Espolon Ranch | Outdoor Igloo | Pickleball
Entire Place • 5 bedrooms
Hocking Hills, Big Stone Retreat
Entire Place • 2 bedrooms
Cherry Ridge Retreat - Lake House Luxury Lodge
Entire Place • 4 bedrooms
Lodge on the Lake
Entire Place • 4 bedrooms
Revive Ridge: Luxury 1 Level Ranch 5 BR/3 bath
Private Room • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Plymouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Plymouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Book Hocking | 2 | $211,591 | 116 | 4.84/5.0 |
| Jacob | 1 | $191,246 | 43 | 5.00/5.0 |
| Keith | 6 | $179,253 | 15 | 5.00/5.0 |
| Valerie | 1 | $96,995 | 24 | 4.96/5.0 |
| GH Hospitality | 7 | $82,618 | 108 | 4.79/5.0 |
| Philip | 1 | $74,645 | 17 | 4.65/5.0 |
| Jobie | 1 | $64,235 | 50 | 4.78/5.0 |
| Jacob | 1 | $28,368 | 43 | 4.84/5.0 |
| Getaway Cabins | 1 | $19,867 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Plymouth.
Dive Deeper: Advanced New Plymouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Plymouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Plymouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Plymouth
- The New Plymouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Plymouth, Outdoor/Unique properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 19% portion, catering likely to families or larger groups.
New Plymouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Plymouth
- The dominant room capacity in New Plymouth is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in New Plymouth, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Plymouth.
New Plymouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Plymouth
- The most common guest capacity trend in New Plymouth vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the New Plymouth STR market, accounting for 66.6% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Plymouth.
- On average, properties in New Plymouth are equipped to host 4.8 guests.
New Plymouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Plymouth
- The most common availability pattern in New Plymouth falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in New Plymouth (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Plymouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
47.6% of total
2 Nights
3 listings
14.3% of total
30+ Nights
8 listings
38.1% of total
Key Insights
- The most prevalent minimum stay requirement in New Plymouth is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the New Plymouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (38.1%) caters to monthly stays (30+ nights) in New Plymouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of New Plymouth hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Plymouth.
New Plymouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
28.6% of total
Limited
1 listings
4.8% of total
Flexible
7 listings
33.3% of total
Moderate
1 listings
4.8% of total
Firm
4 listings
19% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for New Plymouth
- The prevailing Airbnb cancellation policy trend in New Plymouth is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (38.1%) and stricter (28.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in New Plymouth.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in New Plymouth.
New Plymouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Plymouth
- The overall average booking lead time for vacation rentals in New Plymouth is 44 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in New Plymouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these New Plymouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Plymouth (2025)
Amenity Prevalence
Amenity Insights for New Plymouth
- Essential amenities in New Plymouth that guests expect include: Free parking on premises, Heating, Wifi, TV, Kitchen, Fire pit, Air conditioning, Smoke alarm, Hot tub, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Plymouth: Free parking on premises, Heating, Wifi, TV, Kitchen, Fire pit, Air conditioning, Smoke alarm, Hot tub, Coffee maker.
- Prioritize adding missing essentials: Hot tub, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Plymouth to stay competitive.
New Plymouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Plymouth
- The typical guest profile for Airbnb in New Plymouth consists of primarily domestic travelers (99%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Italy (1.1%).
- Top languages spoken are English (84.2%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbus and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Plymouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sugar Grove | 16 | $6,170 | $497.05 | 43% |
| Hocking County | 10 | $5,949 | $503.81 | 53% |
| Creola | 18 | $5,845 | $414.15 | 54% |
| Rockbridge | 222 | $5,508 | $418.08 | 47% |
| Berne Township | 15 | $5,342 | $507.57 | 36% |
| Logan | 670 | $5,135 | $396.43 | 45% |
| Swan Township | 111 | $5,008 | $349.61 | 49% |
| Berlin Township | 11 | $4,922 | $395.62 | 43% |
| South Bloomingville | 125 | $4,852 | $324.81 | 49% |
| Laurelville | 146 | $4,697 | $357.86 | 45% |