Ardmore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Ardmore in 2025? Explore comprehensive Airbnb analytics for Ardmore, Oklahoma, United States to uncover income potential. This 2025 STR market report for Ardmore, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Ardmore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ardmore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ardmore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ardmore (2025)
Understanding the monthly revenue variations for Airbnb listings in Ardmore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ardmore is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ardmore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,125+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,752 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,769 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,372, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ardmore
Ardmore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ardmore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ardmore:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ardmore
Average Daily Rate (ADR) Airbnb Trends in Ardmore (2025)
Effective short term rental pricing strategy in Ardmore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ardmore typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Ardmore
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Airbnb Seasonality Analysis & Trends in Ardmore (2025)
Peak Season (June, July, May)
- Revenue averages $3,690 per month
- Occupancy rates average 54.8%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,784 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $193
Low Season (January, February, March)
- Revenue drops to average $2,121 per month
- Occupancy decreases to average 46.1%
- Daily rates adjust to average $170
Seasonality Insights for Ardmore
- The Airbnb seasonality in Ardmore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ardmore's highest earning potential, with monthly revenues capable of climbing to $3,908, occupancy reaching a high of 64.6%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,895, occupancy could drop to 37.0%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ardmore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ardmore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ardmore (2025)
Exploring the top neighborhoods for short-term rentals in Ardmore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ardmore | The vibrant heart of Ardmore, featuring a mix of historical charm and modern amenities. Great for visitors who want to experience local shops, restaurants, and cultural events. | Ardmore Main Street, Greater Southwest Historical Museum, Rose Petals Floral & Gifts, Ardmore Convention Center, Local Dining Options |
| Lake Murray | A picturesque area known for its outdoor recreational activities, Lake Murray attracts families and nature lovers. Ideal for those looking to enjoy water sports and hiking. | Lake Murray State Park, Beaver Creek, Marina, Fishing Spots, Hiking Trails |
| Ardmore's Historic District | This area is rich in history and charming architecture, drawing visitors interested in the cultural heritage of Ardmore. It offers unique stays in historic homes. | Historic Walks, Local Art Galleries, Antique Shops, Cultural Festivals, Community Events |
| Oklahoma's Arbuckle Mountains | An outdoor paradise located near Ardmore, attracting visitors who enjoy nature and hiking. Perfect for those seeking adventure in a serene environment. | Arbuckle Wilderness, Turner Falls Park, Hiking Trails, Natural Springs, Scenic Views |
| West Broadway | A lively street lined with shops, dining, and entertainment options. This central location is ideal for tourists wanting to explore Ardmore's local scene. | Shopping Outlets, Local Breweries, Restaurants, Movie Theater, Live Music Venues |
| Carter County | A broader region encompassing Ardmore, featuring various attractions and activities, perfect for larger groups or families looking for local experiences. | Local Parks, Museums, Outdoor Festivals, Community Activities, Sports Events |
| Historic Santa Fe Depot | A landmark with historic significance that attracts visitors interested in train history and architecture. Hosts events and is a focal point for local culture. | Santa Fe Depot Museum, Train Rides, Art Installations, Community Gatherings, Historical Tours |
| St. Mary’s Catholic Church area | An area known for its beautiful architecture and tranquil environment. Suitable for visitors looking for a peaceful stay while being close to local attractions. | St. Mary’s Catholic Church, Community Parks, Quiet Streets, Local Cafés, Historic Sites |
Understanding Airbnb License Requirements & STR Laws in Ardmore (2025)
While Ardmore, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ardmore to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ardmore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ardmorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
(The Executive Two Story) Where to stay when away
Entire Place • 4 bedrooms
Meadow Lodge - 78 Acres & Lake @ Road Runner Ranch
Entire Place • 3 bedrooms
Gated 16 Acres By Lake Murray w/ Pool & Hot Tub
Entire Place • 3 bedrooms
3 bdr home in Ardmore, family-friendly
Entire Place • 3 bedrooms
Cozy 3-Bedroom Home in Nice Charming Neighborhood
Entire Place • 3 bedrooms
Holiday Log Cabin w/ FirePit,Huge Yard,Games
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ardmore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ardmore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sheryl | 4 | $186,588 | 751 | 4.90/5.0 |
| Kori | 4 | $75,100 | 97 | 3.50/5.0 |
| Valerie | 2 | $72,422 | 210 | 4.99/5.0 |
| Barry Lech | 1 | $68,859 | 209 | 4.91/5.0 |
| Aman | 1 | $64,351 | 53 | 4.96/5.0 |
| Alex | 1 | $45,728 | 25 | 4.92/5.0 |
| Laura | 1 | $43,623 | 151 | 4.99/5.0 |
| Jeff | 2 | $41,453 | 43 | 4.67/5.0 |
| Jason | 1 | $41,090 | 110 | 4.94/5.0 |
| Kelly | 1 | $39,802 | 62 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ardmore.
Dive Deeper: Advanced Ardmore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ardmore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsArdmore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ardmore
- The Ardmore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ardmore, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
Ardmore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ardmore
- The dominant room capacity in Ardmore is 3 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 60.0% of the active Airbnb listings in Ardmore, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ardmore.
Ardmore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ardmore
- The most common guest capacity trend in Ardmore vacation rentals is listings accommodating 8+ guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ardmore STR market, accounting for 60.0% of listings.
- 65.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ardmore.
- On average, properties in Ardmore are equipped to host 6.0 guests.
Ardmore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ardmore
- The most common availability pattern in Ardmore falls within the 181-270 days range, representing 32.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ardmore (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ardmore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
35.1% of total
2 Nights
14 listings
37.8% of total
3 Nights
5 listings
13.5% of total
4-6 Nights
2 listings
5.4% of total
7-29 Nights
2 listings
5.4% of total
30+ Nights
1 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ardmore is 2 Nights, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.9%) of the Ardmore Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.8% of Ardmore hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ardmore.
Ardmore Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
26.5% of total
Moderate
9 listings
26.5% of total
Firm
13 listings
38.2% of total
Strict
3 listings
8.8% of total
Cancellation Policy Insights for Ardmore
- The prevailing Airbnb cancellation policy trend in Ardmore is Firm, used by 38.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (47.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.2% market standard in Ardmore.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ardmore.
Ardmore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ardmore
- The overall average booking lead time for vacation rentals in Ardmore is 40 days.
- Guests book furthest in advance for stays during July (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Ardmore.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Ardmore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ardmore (2025)
Amenity Prevalence
Amenity Insights for Ardmore
- Essential amenities in Ardmore that guests expect include: Air conditioning, TV, Smoke alarm, Refrigerator, Kitchen, Heating, Free parking on premises, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ardmore: Air conditioning, TV, Smoke alarm, Refrigerator, Kitchen, Heating, Free parking on premises, Coffee maker.
- Prioritize adding missing essentials: Refrigerator, Kitchen, Heating, Free parking on premises, Coffee maker.
- Consider adding popular differentiators like Dishes and silverware or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ardmore to stay competitive.
Ardmore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ardmore
- The typical guest profile for Airbnb in Ardmore consists of primarily domestic travelers (98%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and United Kingdom (0.6%).
- Top languages spoken are English (79.7%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ardmore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Anna | 13 | $5,170 | $298.78 | 44% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Corinth | 14 | $3,663 | $248.09 | 46% |
| Lake Dallas | 18 | $3,576 | $250.16 | 48% |
| Highland Village | 16 | $3,511 | $296.14 | 46% |
| Pilot Point | 15 | $3,291 | $362.83 | 36% |
| Runaway Bay | 16 | $3,225 | $254.54 | 35% |
| Marietta | 10 | $3,157 | $227.60 | 41% |