Hillsboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Hillsboro in 2025? Explore comprehensive Airbnb analytics for Hillsboro, Oregon, United States to uncover income potential. This 2025 STR market report for Hillsboro, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 139 active listings.
Whether you're considering an Airbnb investment in Hillsboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hillsboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hillsboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hillsboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Hillsboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillsboro is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillsboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,462+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,974 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,550 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,163, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillsboro
Hillsboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hillsboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillsboro:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillsboro
Average Daily Rate (ADR) Airbnb Trends in Hillsboro (2025)
Effective short term rental pricing strategy in Hillsboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillsboro typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Hillsboro
Get Live Hillsboro Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hillsboro (2025)
Peak Season (June, August, July)
- Revenue averages $3,734 per month
- Occupancy rates average 56.2%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,723 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $163
Low Season (January, February, November)
- Revenue drops to average $2,079 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $151
Seasonality Insights for Hillsboro
- The Airbnb seasonality in Hillsboro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hillsboro's highest earning potential, with monthly revenues capable of climbing to $4,177, occupancy reaching a high of 65.6%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,735, occupancy could drop to 34.0%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillsboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hillsboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hillsboro (2025)
Exploring the top neighborhoods for short-term rentals in Hillsboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillsboro Downtown | The vibrant heart of Hillsboro, featuring local shops, restaurants, and community events. It attracts visitors looking for a taste of local culture and easy access to nearby businesses. | Hillsboro Farmers' Market, Historic Downtown Hillsboro, Glencoe Park, Orenco Woods Nature Park, Hillsboro Stadium |
| Orenco Station | A modern mixed-use community known for its unique architecture and convenient access to light rail. This area is popular with both families and young professionals due to its amenities and transit options. | Orenco Woods Nature Park, Orenco Station Plaza, Hillsboro Public Library, local breweries and shops, Playgrounds and parks |
| Tanasbourne | A suburban area with a variety of shopping, dining, and entertainment options. It's attractive for families and business travelers due to its proximity to major companies and amenities. | The Streets of Tanasbourne, Pump It Up trampoline park, Wineries nearby, local parks and trails |
| South Hillsboro | A rapidly growing area that offers new housing developments and closeness to nature parks. Ideal for guests looking for a peaceful retreat while being close to urban conveniences. | Rood Bridge Park, South Hillsboro Community Park, Tualatin River National Wildlife Refuge, local shops and restaurants |
| Aloha | A neighboring community that offers affordable accommodations and access to local attractions. It appeals to budget travelers and those visiting Hillsboro for business or leisure. | Washington Square Mall, local parks, Aloha Community Park, restaurants and shops |
| Cornelius Pass | A scenic area known for its beautiful landscapes and outdoor activities. Great for those seeking a getaway close to nature and outdoor adventures. | Sauvie Island, local farms and wineries, hiking trails, corn mazes during harvest season |
| North Plains | A charming small town atmosphere with close-knit community vibes. Attracts guests looking for a rural escape with easy access to urban amenities in Hillsboro. | North Plains Nature Park, local farms, annual events and festivals, scenic drives |
| West Union | A family-friendly neighborhood known for its excellent schools and close proximity to parks. Ideal for families visiting the area for extended stays. | West Union Park, local dining options, Fanno Creek Trail, community events |
Understanding Airbnb License Requirements & STR Laws in Hillsboro (2025)
While Hillsboro, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hillsboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hillsboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillsborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Upscale custom home designed for large groups
Entire Place • 6 bedrooms
6 Bedroom Hillsboro Two Adjacent Town Houses
Entire Place • 6 bedrooms
Fully Remodeled Hillsboro Home w/ Home Theater!
Entire Place • 5 bedrooms
Brookwood Manor
Entire Place • 5 bedrooms
Farmhouse, hot tub ,wine scenic route. King bed
Entire Place • 4 bedrooms
Peaceful Ranch-style Single level 3B Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hillsboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hillsboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ITrip Vacations | 6 | $245,824 | 232 | 4.70/5.0 |
| Julie | 7 | $211,310 | 1480 | 5.00/5.0 |
| Evolve | 5 | $193,767 | 162 | 4.51/5.0 |
| Ryan | 3 | $172,338 | 638 | 4.77/5.0 |
| Sylvia | 2 | $170,070 | 410 | 4.91/5.0 |
| Minh | 4 | $133,829 | 138 | 4.91/5.0 |
| Ricky | 2 | $98,209 | 64 | 4.68/5.0 |
| Matt & Kerry | 4 | $87,195 | 121 | 4.99/5.0 |
| Vijay | 2 | $74,883 | 231 | 4.88/5.0 |
| Dorian | 2 | $74,635 | 117 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillsboro.
Dive Deeper: Advanced Hillsboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillsboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillsboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillsboro
- The Hillsboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.7% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hillsboro, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
Hillsboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillsboro
- The dominant room capacity in Hillsboro is 1 bedroom listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.9% of the active Airbnb listings in Hillsboro, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hillsboro.
Hillsboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillsboro
- The most common guest capacity trend in Hillsboro vacation rentals is listings accommodating 2 guests (20.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Hillsboro STR market, accounting for 38.8% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillsboro.
- On average, properties in Hillsboro are equipped to host 4.0 guests.
Hillsboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillsboro
- The most common availability pattern in Hillsboro falls within the 271-366 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hillsboro (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hillsboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
20.9% of total
2 Nights
41 listings
29.5% of total
3 Nights
11 listings
7.9% of total
4-6 Nights
5 listings
3.6% of total
7-29 Nights
17 listings
12.2% of total
30+ Nights
36 listings
25.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hillsboro is 2 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.9%) caters to monthly stays (30+ nights) in Hillsboro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.5% of Hillsboro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillsboro.
Hillsboro Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Flexible
25 listings
18.4% of total
Moderate
48 listings
35.3% of total
Firm
30 listings
22.1% of total
Strict
32 listings
23.5% of total
Cancellation Policy Insights for Hillsboro
- The prevailing Airbnb cancellation policy trend in Hillsboro is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.7%) and stricter (45.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Hillsboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillsboro.
Hillsboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillsboro
- The overall average booking lead time for vacation rentals in Hillsboro is 35 days.
- Guests book furthest in advance for stays during July (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Hillsboro.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Hillsboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hillsboro (2025)
Amenity Prevalence
Amenity Insights for Hillsboro
- Essential amenities in Hillsboro that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillsboro: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillsboro to stay competitive.
Hillsboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hillsboro
- The typical guest profile for Airbnb in Hillsboro consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (1.3%).
- Top languages spoken are English (71.2%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hillsboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 78 | $7,073 | $485.03 | 51% |
| Dundee | 66 | $4,554 | $412.81 | 36% |
| Manzanita | 281 | $4,537 | $359.61 | 41% |
| Mount Hood Village | 67 | $4,469 | $317.80 | 46% |
| Clackamas County | 16 | $4,428 | $303.89 | 45% |
| Cannon Beach | 224 | $4,377 | $401.41 | 44% |
| Cloverdale | 64 | $3,842 | $321.76 | 42% |
| Nehalem | 98 | $3,649 | $321.45 | 42% |
| Warrenton | 61 | $3,633 | $340.87 | 43% |
| Ashford | 297 | $3,401 | $235.65 | 52% |